Andrew Klein, Publicis Media’s SVP of Creative Technology, spoke at Advertising Week New York on AI’s role in marketing – as a tool, not a replacement for human creativity. “What I believe is that AI as a tool is going to amplify us and amplify our powers … [helping] us get rid of the mundane work that’s tedious and takes a long time, and get to the bigger picture [projects],” said Andrew. Read more from Andrew in The Drum: https://ow.ly/tve750TJJJL #LionLeadership #AI #AWNewYork24 #AWNY24
About us
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
- Website
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http://www.publicisgroupe.com
External link for Publicis Media
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London, England
- Type
- Public Company
Locations
Employees at Publicis Media
Updates
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Publicis Media Content & Innovation, our dedicated web3 team, hosted their annual Alpha Experience event in New York. Partners and clients gained firsthand insights into cutting-edge content, experiences and technologies through live demos and a panel discussion on next-gen brand experiences. #Web3 #GenAI #EmergingTech #SpatialComputing #AR #VR #XR #LionLeadership
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Publicis Media reposted this
La Positive Acte 2 c'était aussi le forum des partenaires de Publicis France en communication responsable Place des Génies💡 Ils sont venus nombreux présenter leurs solutions. Merci à Alive Group, Au Marché du Logis, bilum, Vidmizer | GreenEncoder, HERALBONY, ICONO'SWITCH, IMAGINE 2050, La ressourcerie du cinéma, Scope3, Séquences Clés Productions, SINGULARIST, ViewPay, XR Extreme Reach, Le RESSAC 🌿 #Lapositive #TheGood #Wearepositivers
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Publicis Media is a finalist for the Generative AI Innovation Award at the Microsoft Advertising Partner Awards! We’re thrilled to have our research with Microsoft Advertising on conversational search recognized. We can’t wait to celebrate the other finalists and the winners on November 14 in New York. #WinningRoar #GenAI #ConversationalSearch #Innovation
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Heading to Advertising Week New York? So is Publicis Media. All week our execs will speak on topics such as addressable TV, streaming, AI, connected commerce and more. Keep an eye out for Publicis Health Media’s Andrea Palmer; Publicis Media’s Eric Levin and Andrew Klein; Publicis Sports’ Jon Tuck and Adrian Sutherland; Spark Foundry’s Lisa Giacosa, Tom Grant, Ebony Jones and Melissa Campbell; Starcom’s Michael Epstein and Kim Einan; and Zenith’s Heather Sparks, Molly Finnerty and Colleen Hotchkiss. Check the schedule here: https://lnkd.in/eq9xSNfR #LionLeadership #AWNewYork24 #AWNY24
Schedule / Advertising Week NY 2024
newyork2024.advertisingweek.com
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#ICYMI Publicis Sports has partnered with TNT Sports U.S., MGM Resorts International and EverWonder Studio to launch a new in-season, college basketball tournament, The Players Era Festival. Learn more here: https://ow.ly/T1X050TtCX8
TNT Sports’ Latest Bet: More College Basketball
https://www.hollywoodreporter.com
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Are you a marketer looking to level up your AI prompting? Publicis Media’s SVP of Innovation, Jessica Berger, shares the dos and don’ts in a recent article from Ad Age. She explains how to lay the foundation, and craft prompts to produce the best results, as well as what to avoid. “Overloading the AI with too many questions or complex context often leads to unclear or convoluted results,” Berger said. “It's better to focus on one task at a time to keep outputs clean and streamlined.” Read more from Jessica here: https://ow.ly/AHLM50TuyQr #LionLeadership #AIPrompt #AIPrompting
AI prompting for marketers—agency leaders share lessons for generating creative ideas
adage.com
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#ICYMI Publicis Media and Amazon Ads published a study on the shift from linear to streaming of live events in the U.S. The study looks at the importance of live events to consumers, the unique value of ad-supported streaming, and what brands need to know in order to be successful in those environments. You can read the full report on the Association of National Advertisers. Download “From Linear to Streaming: The Evolution of Live Events” now: https://ow.ly/Cbfe50Ts3oF #LionLeadership
From Linear to Streaming: The Evolution of Live Events
ana.net
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We’re excited to share that our multicultural practice, Culture Quotient, is co-hosting this year’s 2024 Cultural Fluency Summit with Collage Group on Wednesday, October 9 in NYC. This year's theme is Driving Brand Growth: Overcoming Polarization with Cultural Intelligence. Attendees will have insight into how leading brands are able to unite consumers in the context of today’s polarized market. Collage will also roll out their flagship annual report, America Now, sharing insights into consumers wanting brands to engage with their identities beyond just representation. You can learn more about this year’s topics here: https://ow.ly/pMC050Tov69 #LionLeadership #LionPride #MulticulturalMarketing
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You won’t want to miss 212NYC New York's Digital Advertising Club’s fireside chat with our Global CEO, Talia Raviv! On Monday, September 30 at our NYC offices, come hear about Talia’s career journey, and ask her anything in an engaging discussion moderated by Group Black's Cavel Khan. Register here: https://ow.ly/UJzQ50TogEZ #LionLeadership #AMA