Entertainment category apps such as OTT and Short Videos will make up 18% of annual consumer spend in 2030 by data.ai. _ #PublicisCommerce #EntertainmentApps #AppSpend
Publicis Commerce
Advertising Services
Growth and Guidance in The New Age of Commerce
About us
We are a dedicated, global commerce service and division of Publicis Groupe comprised of over 10k+ consumer-focused experts who help build unique, end-to-end commerce experiences for all Publicis Groupe agencies and their clients. Publicis Commerce is supported by Profitero, the leading global eCommerce insights platform trusted by 4,000+ of today’s most successful brands.
- Website
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http://www.publiciscommerce.com
External link for Publicis Commerce
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Public Company
Locations
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Primary
London, GB
Employees at Publicis Commerce
Updates
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Jason Goldberg will be speaking at OMG Live from NYC, powered by Nextuple Inc, on September 19. He’ll be joining industry leaders from Tapestry, The Vitamin Shoppe, and Nextuple Inc to discuss “How Modernizing Your OMS with Agile, Composable Commerce Can Boost Customer Experience and Business Value.” Don’t miss out—register here: https://lnkd.in/eTSu2q6Z _ #PublicisCommerce
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According to RedSeer Strategy Consultants, loyalty programs are set to drive UAE’s online shopping market to reach $5.5 Billion by 2024. _ #PublicisCommerce #LoyaltyPrograms #OnlineShopping
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Jason Goldberg, shares his thoughts about the competitive threat that Temu still poses to other retailers, via Modern Retail. Learn more: https://lnkd.in/eQwkJnRw _ #PublicisCommerce
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In 2024, approximately $1 of every $7 US ad dollars will go to retail media, as reported by EMARKETER. _ #PublicisCommerce #RetailMedia #Advertising
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Publicis Commerce reposted this
Chief Commerce Strategy Officer @ Publicis | Digital Shopper Marketer | Keynote Speaker | Board Member | Podcast Host | Forbes Contributor
Give me four minutes, and I'll walk you through everything you need to know about the first 7 months of 2024 retail sales. Check the comments for a link to download my complete 54 page "Commerce Data Compendium." The US Department of Commerce Census Bureau has released its monthly retail sales data for July and quarterly E-Commerce data for Q2, providing a complete picture of the performance of various commerce categories in the US. This allows us to compare industry-wide results with the individual performances of public retailers currently reporting their Q2 earnings. Overall, the US Commerce industry is very close to industry averages. Core Retail (which excludes automobiles, gas, and restaurants) has grown by 3.1% in the first half of 2024 compared to the same period in 2023. For the decade preceding the Covid pandemic, Core Retail grew at an average of 3% annually, indicating a return to traditional growth patterns. E-Commerce has grown by 7.5% in the first half of 2024, now representing 22% of Core Retail sales for the year. Notably, E-Commerce accounts for 50% of all Core Retail growth. While the current growth rate is slower than the pre-pandemic average of 13.5% per year, E-Commerce remains the primary growth engine for US Retail. For those who viewed the Covid-driven surge in E-Commerce as temporary, it’s worth noting that E-Commerce sales in 2024 are more than twice as large as in 2019, up 117% from the first six months of 2019. The real story of 2024, however, is the widening divide between retail’s winners and losers. While overall retail grew by 3.1%, the two largest US retailers—Walmart and Amazon—experienced significantly higher growth. Additionally, three emerging retailers—Temu, Shein, and TikTok Marketplace—are seeing remarkable growth, leaving little room for the rest of the retail market. To thrive in retail in 2024, a retailer needs a vast assortment, a compelling value proposition for price-conscious consumers, and excellent execution. Lastly, it helps to be in the categories that consumers are still shopping for. It’s been a strong year for general merchandise, (value oriented) apparel, and food. It’s been a tough year for electronics, hardware, sporting goods, and furniture stores. Download the to gain a deeper understanding of the current retail landscape. Check the comments for a link to download my complete 54 page "Commerce Data Compendium."
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”AI is revolutionising how brands create, optimise, and manage digital shelf content, offering unprecedented opportunities to stand out and drive sales.” Andrew Pearl from Profitero, shares practical steps that brands can take today to bost conversion and how brands should adapt to the evolving landscape of retailer AI technology. Learn more: https://lnkd.in/egvnWZK6 _ #PublicisCommerce #AI #RetailMedia
Master the AI-driven digital shelf
profitero.com
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According to the Cross-Border Commerce EU, the consumer electronics retail market in Europe is expected to reach €210 Billion by 2025. _ #PublicisCommerce #ConsumerElectronics #Retail
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Publicis Commerce reposted this
Brad Blackmon and Melissa Berger are back with some piping hot tea! ☕ A new episode of Spilling the LoyalTEA just dropped, featuring special guests Digitas’ Chief Media Officer, Megan Jones, and EVP, Head of Client Inclusivity and Impact, Danisha Lomax. The episode dives into the vibrant experiences of Cannes, discussing the integration of media, inclusivity, technology, and creativity in the industry, as well as the importance of culture and human connection. Tune in to find out more! 🎧 Spotify: https://lnkd.in/gqsyzakt ▶️ YouTube: https://lnkd.in/gdgWDQ4E #NetworkedExperiences #Podcasts #Loyalty #CRM #AdressableRelationships
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#Walmart has partnered with Burger King in its latest initiative to enhance its subscription program. Read more: https://lnkd.in/eG4jyZ8M _ #PublicisCommerce
Walmart+ Courts Fast-Food Diners With Burger King Partnership
https://www.pymnts.com