✈️We recently launched our updated Travel playbook: 'The power of the always-on travel campaign: revisited', here are the key takeaways 📺 YouTube is the New TV In today’s digital era, YouTube has become the go-to platform, surpassing traditional TV and other digital media in both reach and engagement. With over 2.5 billion active users, it outshines Instagram, TikTok, and even Facebook in daily usage. 👨👩👦 YouTube in the Living Room Households are now tuning into YouTube on their TVs, with families watching together, whether it’s entertainment, educational content, or shared experiences, YouTube is redefining how families enjoy video content. 🎯 Targeting Travelers For travel brands, YouTube is a goldmine. It’s often the first stop for users seeking destination ideas, travel tips, and reviews. With Precise TV’s advanced targeting, brands can reach future travelers at the beginning of their planning journey. read more on our blog here: https://bit.ly/4gQQD1d
Precise TV
Advertising Services
The contextual video company driving business outcomes for brands
About us
Precise TV is an award-winning HIPAA and COPPA certified contextual video advertising platform offering advanced machine-learning optimization and contextual targeting helping you reach the right audience and align your brand message with relevant and brand suitable contextual targeting on YouTube, Facebook, Instagram, TikTok and Connected TV. Our mission is to help brands share in the moment rather than interrupt it through the development of context aware ad technologies. Starting with YouTube, our machine learning platform analyses millions of videos at granular level. This allows us to map the precise moments to bring people and brands together at scale. Our experience delivers 100% transparent, brand safe advertising that significantly increases engagement, product interest and sales. Precise TV was shortlisted in the Sunday Times Tech Track "Ones to Watch" category in 2019. Founded in 2015, Precise TV has offices in London, Sydney, New York and Sarasota, accredited by FTC COPPA KidSafe, ABC, Jicwebs, IAB Gold Standard & Google Premier Partner.
- Website
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https://www.precise.tv
External link for Precise TV
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2015
- Specialties
- YouTube Video Marketing, Video Analytics, Audience Intelligence, Programmatic Optimisation, Connected TV, Contextual Advertising, YouTube Advertising, and TikTok Advertising
Locations
Employees at Precise TV
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Spiros Rally
New York City Mayor's Office of Management and Budget
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Stefan Schlamp
Head of Quantitative Analytics
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Scott Hansen
Innovative advertising executive with a passion for maximizing ad effectiveness through leading technologies.
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Christian Dankl
Co-Founder & Chairman of Precise TV
Updates
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🗽 It was an absolute pleasure to host another panel event in New York City earlier today. 🙌🏽 We would love to say a huge thank you to our special speakers, Brian Albert, Devin McGuire (She/Her), Jay Shino, Riki Nakasuji and Sarah Lively. An extra special thank you to our collaborator Michael Shields 🙏🏽 #youtube #ctv YouTube Advertisers #event #
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🎉 We are super excited to have Michaela Renecker join the Precise TV team as an Ad Operations Manager. With over 9 years of experience managing high-performance digital strategies, she specializes in media planning and buying across Programmatic, Google Ads, YouTube, CTV/OTT, Meta and LinkedIn. Known for her analytical approach and ability to foster strong client relationships, Michaela’s dedication to campaign stewardship has consistently delivered impactful results for the brands she collaborates with. Outside of her marketing career, she’s an avid coffee drinker, traveler, and outdoor enthusiast. Please join us in welcoming Michaela in the comments below! ⤵
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📣Introducing our updated Travel Playbook! "The Power Of The Always-On Travel Campaign: Revisited" explains: 📱The importance of always-on advertising ⚡️Our Precise methodology 🚀Why short-form video can propel your campaigns 💡Why YouTube is the go-to platform for travel advertisers 📺 YouTube is now TV Download here: https://lnkd.in/e3QEu6wu #travelplaybook #travelcampaigns #shortformvideo
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📣A week to go until our New York brunch event! 📆1st October, Meatpacking District, New york 🚀Join industry leaders from ASICS Digital, Salesforce, Warner Bros. Discovery, Confideo discussing YouTube CTV Michael Shields will be delivering a keynote along with a fireside chat with Brian Albert from Google ❗there are limited tickets avaliable, secure yours now: https://lnkd.in/e6-hzW5w
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📣 We’re thrilled to announce that we’ve been shortlisted for not one but TWO ExchangeWire, The Wires Awards, 2024. A huge thank you to our clients Warner Bros. Discovery, Jean da Silva, Sarah-Jane Morgan and Philippe Ladvocat for trusting us with their campaigns over the years, resulting in shortlistings for Best Video Campaign & Best Use of Measurement. We would like to take this moment to congratulate all other nominees. See you at the ceremony on 7th November! More information here: https://lnkd.in/esC6htYZ #awards #warner #batwheels #ctv #videoadvertising
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📣Major Milestone for YouTube! According to Nielsen, Americans spent more time watching YouTube on TV in July than all of Disney's networks and streaming services combined! This marks the first time YouTube has topped the rankings since these charts were introduced. 💥The future of entertainment is evolving fast! #YouTube #Streaming #DigitalTrends
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🚀YouTube is the #1 platform US viewers chose if they could only watch one service for an entire year! YouTube Advertisers
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🚀We recently launched our report highlighting the media consumption habits of US Gen Z teens Shout out to: Ad Age NextTV Cynopsis Advanced Television For highlighting: 🏆YouTube is the #1 platform for teens with 77% consuming content recently ❗Teens think the bes commercials are on YouTube 📲38% of teens find out about new films on YouTube 🎮Gaming & Music are the top genres watched on YouTube by teens Download the full report here: https://lnkd.in/efKApvWm
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It was so great to attend Giraffe Insights's annual KidSight event this morning and hear about all the super interesting and essential research Giraffe undertake from Maxine Fox and Sadie Buckingham. We also loved seeing our very own Denis Crushell as part of their expert panel lineup, chatting all things measurement, reach and AI in the kids and families space. ↪ Swipe through the images below to see some highlights!