Casual gamers vs classic gamers: What are the ingredients to a good commuter/tea break game? 🚉 ☕️ Is it quick, easy-to-pick-up gameplay that fits into short bursts of free time? Or perhaps it's the engaging mechanics and rewarding progression that keep you coming back for more? How do we balance accessibility for casual gamers while pushing the boundaries to keep classic games engaging? #CasualGaming #ClassicGaming #GameDesign #PixelUnited #MobileGaming #Innovation #GamingCommunity
About us
Pixel United is the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL). Our purpose is to build the best games and drive positive change — for our people, partners, players and global communities. At Pixel United, we help independent games studios and start-ups to scale and top talent to thrive. We have grown to become a top 5 games publisher in tier 1 western markets with three major operating businesses: Product Madness (UK), Plarium Global (Israel), and Big Fish Games (USA). The portfolio spans multiple key game genres — including Strategy/RPG, Casual, Action and Social Casino – and encompasses a growing workforce of 3,000 employees in ~21 locations worldwide. As our global footprint continues to expand, with recent studio additions including Northern Stars (Helsinki, Finland), FuturePlay (Helsinki, Finland) and Playsoft (Gdansk, Poland), so too does our ambition to do better. We will continue to lead this industry forward: through our investments, in our performance, founded on a culture of excellence and guided by our people, partners and players – so that we have a positive impact on our planet. We are steadfast in raising standards and as a world leader in mobile-first games, we have made bold ESG commitments, recognising our responsibilities to our players and our vibrant industry. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play — every day. Our vision is to be the greatest mobile-first games business in the world — each powerful Pixel, United. Please be alert to scams offering employment opportunities. Any communication to candidates regarding employment opportunities at Aristocrat or its subsidiaries will come from an @aristocrat.com, @bigfishgames.com, @pixelunited.com, or @productmadness.com email address.
- Website
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http://www.pixelunited.com
External link for Pixel United
- Industry
- Computer Games
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Public Company
- Specialties
- mobile games, free-to-play games, mobile-first, games, game downloads, gaming, pc games, Mac games, casual games, free-mobile games, social games, analytics, marketing, product, creative studios, and mobile-first games
Locations
Employees at Pixel United
Updates
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Games are a powerful tool that shapes players' brains. Crafting experiences can leave a lasting impact by triggering specific brain chemicals. We want to know—what type of brain chemistry do you find most engaging when you play? 🧠 📱 #pixelunited #gamingcommunity #mobilegaming #mobilegames
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This September, we’re proud to join Aristocrat and the Cerebral Palsy Alliance's STEPtember movement to raise funds and awareness for disability inclusion. Let’s lace up, step forward, and continue making a difference, one step at a time! 🏃♀️👟 #STEPtember #DisabilityInclusion #PixelUnited #Aristocrat #GoodBusinessGoodCitizen
Our team across the globe is stepping up for STEPtember! We're thrilled to announce that we're again joining the Cerebral Palsy Alliance STEPtember movement to raise funds and awareness for disability inclusion. We’ve partnered with CPA since 2009, and each year, the STEPtember challenge brings us together across teams, offices, and regions to get active and do good. Last year we raised more than $62,000, and we're raising the bar even higher this year! Learn how YOU can support Cerebral Palsy Alliance's STEPtember movement. For those located in Australia/APAC/EMEA visit: https://lnkd.in/gPk6nd9 For those located in the Americas/Canada visit: https://www.steptember.us/ Aristocrat Gaming Pixel United Aristocrat Interactive #Aristocrat #GoodBusinessGoodCitizen
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As we say hello to September, here’s what the Pixel United studios have been up to this August - TLDR: • Plarium : Celebrated 15 years of gaming excellence & 3 incredible years of Mech Arena 🦾 • Big Fish Games : Mixed fun with competition during their latest Saltwater Social event and got ready for Gamescom 🚀 • Product Madness 📱🎮 : Their Montreal team just moved into their new home and celebrating the 6th anniversary of Lightning Link! ⚡ #PixelUnited #Innovation #Plarium #BigFishGames #ProductMadness
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As a leader in mobile gaming, we believe it's crucial to recognise the artistic and technical achievements within our industry 🎉📱 The evolution of BAFTA ’s awards to better include and celebrate mobile gaming is a significant step forward. We look forward to seeing talented teams and innovative games being celebrated by such a prestigious entertainment body. #mobilegaming #mobilegames #pixelunited #gamingnews #gamingcommunity
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The latest InvestGame Q1 2024 report highlights key trends that will significantly impact the mobile gaming industry 📈🎮 The three main takeaways: 1. Mobile Gaming Dominance in Asia 🌏 - Asia continues to lead the mobile gaming market, driving substantial in-app purchase revenues. 2. Private Investments Reach New Heights 💸 - Q1 2024 set a new benchmark with $1 billion invested across 116 rounds. 3. Steady Growth in Mergers & Acquisitions 📊 - The industry is experiencing steady growth in M&A activities, indicating a stabilisation phase post-pandemic. Any other insights we should talk about? Let us know 👇 #MobileGaming #InvestGame #GamingIndustry #PixelUnited #Innovation #GamingTrends
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With mobile gaming set to make up 50% of the entire gaming market, what will this shift mean for the industry landscape? 📈🎮 Are we going to see more AAA studios developing mobile-first titles? Or will indie developers continue to thrive and innovate in this ever-expanding space? Will mobile games become the primary platform for new game releases, overshadowing traditional console and PC games? What do you think the future holds for mobile gaming and the broader industry? Share your predictions below! 👇 #MobileGaming #GamingIndustry #PixelUnited #AAAStudios #IndieDevelopers #Innovation #GamingTrends
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Celebrating 15 Years of Plarium! 🎉 Check out some of the amazing Plarium employees who took this special opportunity to come together, connect, and share some laughs. Here's to 15 years of adventure, innovation, and the amazing people who make it all possible. #Plarium #15YearsStrong #MobileGaming #PixelUnited #MobileGamingCommunity
Our games may be full of mighty Champions, but the real champions of Plarium are our people! As we celebrate our 15th anniversary, we took the opportunity to get together, learn a little more about each other, and laugh. Which Champion would you go on a date with? What do you wish for Plarium for the next 15 years? Check out the video to hear all of the answers from our teams! We’re leveling up as we continue forward, but for now, we’re just taking a moment to enjoy the party together. Happy 15th anniversary to Plariumers all over the world! #Plarium #15YearsStrong #Passion #Gaming Roxana Oganezova, Yaari Amar, Mirva Vimpari, Dmytro Gontarenko, Aviv Boker, Oleksandr Sheremet, Rinat Sherf, shlomi laufer, Alexander Shyshkov
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🚀 The Norse Gods are coming to RAID: Shadow Legends! ⚔️ The Asgard Divide event is set to shake up the Telerian battlefield with legendary Champions like Odin, Thor and Loki. A huge shoutout to the talented Plarium team for this epic update 🪓 The journey of bringing the Norse pantheon to life in RAID is a testament to the passion and innovation that drives our studios forward. #RAIDShadowLegends #AsgardDivide #Gaming #Plarium #PixelUnited
The news is out! The exciting Asgard Divide event will arrive to RAID: Shadow Legends in two days, bringing the legendary Norse gods to the Telerian battlefield! This exciting update features: * New Champions: Odin, Thor, Loki, and Freya join the fight, each with unique designs and powerful abilities. * Limited-Time Dungeon: Defeat the boss and acquire some powerful gear, only available from the Event Dungeon! * Multi-Layered Storyline: A captivating story that seamlessly integrates the Norse pantheon into the RAID universe.Huge shoutout to our incredible Plarium teams for bringing the Asgard Divide to life in RAID: Shadow Legends! Your creativity & talent has yet again resulted in an epic update that's already making waves. Check out the full story on Pocket Gamer to learn more about this exciting new campaign! 👏 #RAIDShadowLegends #AsgardDivide #Gaming #Plarium
Raid: Shadow Legends brings in the Norse pantheon with new Asgard Divide event
pocketgamer.com
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Product Madness 📱🎮's GameOps Director, Alex Haley, took the stage at Iterable's Activate London conference to share his insights on one of the world’s most popular data-driven campaigns. Don’t miss out on his expert take—check out the full article below! 🚀 #ProductMadness #PixelUnited #MobileGaming #MobileGames #GamingTrends #MobileGamingMarketing
Recently, Alex Haley, GameOps Director, took to the stage at Iterable's Activate London conference, to share his insights on marketing trends and best practices. When asked to share which marketing trends he thought were overrated for him, the answer lies in taking a nuanced look at one of the world’s most popular, data-driven campaigns. Read more in our latest blog here: https://lnkd.in/ebQwQ2Vt #MarketingTrends #MarketingCampaigns
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