In the field of #pharmaceuticalmarketing, artificial intelligence (AI) has already shown its potential to enable companies to create more targeted and data-driven campaigns, improve customer engagement, and optimise operations.
With the field facing mounting pressure from the increased demand for personalised medicine, regulatory complexities, and growing competition, #AI has emerged as a critical tool for companies to stay competitive, even if there’s still a fair way to go before this technology is fully integrated – and accepted – into the #pharmaceutical industry.
Here, we explore how AI is currently impacting pharmaceutical #marketing, and how leading pharmaceutical giants are using this technology to stay ahead:
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