We believe in the power of creative. A tool that captures attention. That moves people to action. That differentiates your brand and that delivers commercial results.
X marks the spot where truly transformative creative thrives.
We are creative in how we approach your commercial challenges. But we are data-driven in how we prove our worth. Data helps us be sharper in what we create and in what we deploy. If we can’t measure it, then how do we know that it works?
Data-driven creative works. OPEN X Health has been the most awarded agency at the PM Society Digital Awards for two years in a row. Every single one of the 46 awards we’ve won since 2019 is a result of the close partnership we forge with our clients.
Who cares about data-driven evaluation and creativity? Well, Dominic Marchant, Chief Creative Officer At Open X Health for one and after you have read his article on the subject in the new issue of the HCA’s journal Innovation Uncovered, perhaps you as well… Full article here: https://bit.ly/3moAa9m
“At a time when the industry is questioning every dollar spent on communication, perhaps we should care about utilising data more in our evaluation of creativity to ensure it is as effective as it possibly could be.”
#InnovationUncovered#TogetherForBetter
OPEN X Health launches to provide data-driven creativity to the pharmaceutical industry.
OPEN X Health launches today after two years of investment and growth in the creative communications offering from OPEN Health. Having acquired ARK in 2021, the award-winning London healthcare agency, the team has grown from strength to strength in terms of personnel, awards, and client wins. Notably, the agency was the most awarded agency at the PM Society Digital Awards in 2022 and 2023.
Dom Marchant, Chief Creative Officer at OPEN Health, heads up this new practice and is supported by Claire Nysia Gill, President, OPEN X Health. “Effective communication is at the heart of what we do: we place more importance on evidence than opinion to showcase this effectiveness”, said Marchant.
“We are delighted to launch this new practice with our focus on data to inform, course correct, and show success at a time when budgets are under scrutiny and the need for ROI is so high”, added Gill.
The launch comes off the back of a win at the PMEA awards, where the Gilead EPIC campaign won Excellence in Organisational Change Management or Transformation, showcasing the agency’s focus on measurable results.
More information:
www.openXhealth.com