OMD UK

Descended from greatness 👊 McDonald's recently launched the latest arrival to the McDonald’s Breakfast family…Mini Hash Brown Bites! After all, what could be better than one hash brown than multiple mini ones?! A launch this epic required a media plan to match. We wanted to excite and delight the nation with this new spin on the iconic Hash Brown. So, we set about spreading the word, making the new breakfast item unmissable. We plastered OOH spots with a fun family tree creative (courtesy of Leo Burnett UK), targeted Spotify playlists, featured across TikTok with pop-out showcases and were live the nation’s car journeys with 4Screen display ads. So, what are you waiting for…grab them whilst you can!

Transforming creativity in the workplace with Canva 🙌. We’re proud to see the launch of Design Against Dull, Canva’s brand new UK brand campaign! Encouraging teams to ditch the 'bored'-room, Canva is inspiring people to see what they can achieve when they move beyond the mundane and breathe some creative life into their content. And what does a bold campaign need? A bold strategy. So we rolled out a multi-channel strategy, making Canva’s campaign unmissable. We partnered with Mail Metro Media to bring to life an engaging cover wrap. We’re also out there in video-on-demand, radio and digital audio, paid social and OOH to name a few, meeting our audiences no matter where they were. And it doesn’t end there… Keep your eyes peeled to see where else we show up!

This week, our Global Operations Managing Partner Golnaz Franklin and Financial Progression’s Adrian Jenkins joined forces with ISBA to discuss all things financial management when it comes to agency partner relationships. In an exclusive webinar, Golnaz and Adrian discussed ISBA's newly launched Media Agency Financial tracker, including why it’s beneficial and tips and tricks on how to make financial management simple. https://bit.ly/3NKwFbd

As a media agency, what do you do when a wonder wall gets painted? May we present ‘Jackets, Ancoats’. And before you ask LinkedIn… yes, it’s real. It went live over the weekend in the Northern Quarter (hence the very Manchester-specific Ancoats pun above). Incredible to have a client in Lidl GB and agency partners like Accenture Song, Talon (through City Outdoor Media and View2fill) and The Romans who can collaborate to get a masterplan like this launched so quickly. While we’re here, we can’t let this opportunity slide away and miss the chance to acknowledge the stellar work of the Lidl in-house social team and Coolr last week. Some might say it’s one of our favourite posts of the year. Image credits: @thearchbishopofbanterbury and @Lidlgb on Instagram

📢 Announcing our latest client partnership with LeoVegas Group! 🙌 We are proud to have been awarded the LeoVegas Group media account, which will be serviced out of both our London and Newcastle offices. Fuelling the group’s continued growth, we have been tasked with leveraging their “It’s Showtime” creative platform, which recently saw the launch of a brand-new TV campaign, fronted by none other than Chris Rock. Our CEO Suzy Ryder said: “Combining science and creativity to deliver media planning solutions is our passion, and LeoVegas Group’s “It’s Showtime” platform provides the perfect opportunity to demonstrate this, whilst navigating a highly regulated category. OMG’s Agency as a Platform approach, connecting the very best in media capabilities, tools and talent is ideal for achieving LeoVegas Group’s market share ambitions. Let the show begin!” Read all about it in Campaign UK: https://bit.ly/3Ym9V6c

Laptops down. Meeting free. For a full day every month. 👊 Yesterday marked our inaugural All In Day, where once a month we're changing up our schedules to connect as an agency - because we thought it was time to do things a little differently! Joined by our partners at Netflix, we heard the latest on their ads offering, as well as having our office infiltrated by our very own Squid Game (stay tuned to see more of that...)! From a fireside chat with Black Ballad founder Tobi Oredein, Diwali celebrations and a brain training session with Strategy Director Chris Mitchwell, it was action packed! Keep your eyes peeled to see what we get up to next month 👀

“Tackling Inequality Head On”, our work with The Open University and Word on the Curb, has been shortlisted at the TikTok Ad Awards UK for Greatest Branding! We are incredibly proud of this campaign, where we set out to tackle inequality and promote inclusivity with The Open University, and couldn’t be happier to see the work recognised! Congratulations everyone who was a part of it.

We’d like to extend a huge congratulations to our incredible partners who have been named on Campaign UK's Power 100 list, celebrating the UK’s leading marketers of 2024 💥. We’re so proud to work with such talented people at the forefront of the industry. Inderjit Bassi, Andy Freeman, Michelle Graham-Clare, Katie Jackson, Wayne Newton, Mark Vile https://bit.ly/3Yyq7m2

This morning, we joined forces with Thinkbox to bring their annual Televisionaries event to our clients. In a candid and thought-provoking discussion, we heard from commercial leads at Channel 4, Sky and ITV on the future of TV and the industry’s newest opportunities and innovations. Huge thank you to everyone who joined us today! Matt Hill, Carl Connaughton, Fraser Gaterell, Victoria Appleby (nee Sangster), Kelly Williams, Brett Aumuller, Laura Belchier

Delighted to see two of our fantastic clients make the shortlist for Channel 4’s Diversity in Advertising Awards! Huge congratulations to McDonald's and The Open University and their respective partners Leo Burnett UK and Havas on their nominations. Proud to work with brands that are truly making a difference in the industry. Check out the full shortlist here 👉 https://bit.ly/4dSbgHD