OLIVER Agency

We’re proud to share that OLIVER has added to our record of success at the 2023 Campaign Agency of the Year Global Awards. 🏆 This year, we were one of the most nominated networks, and proudly took home: - Global Customer Engagement Agency of the Year: OLIVER (Silver) - Global In-house Agency of the Year: U-Studio/OLIVER (Bronze) - Global Digital Innovation Agency of the Year: OLIVER (Bronze) Thank you to our amazing teams and clients for making this possible. Campaign US | Campaign UK | Campaign Asia-Pacific | Campaign India | Campaign Middle East #CampaignAOY

Our UK Group CEO, Amina Folarin, recently sat down with LBBonline - Little Black Book to discuss her journey from HR to leading the agency, sharing insights on her people-first leadership style and the value of creating a culture where talent thrives 🙌 With a focus on driving efficiency, innovation, and inclusion, Amina’s leadership is helping to deliver OLIVER’s unique model, ensuring strong client partnerships and fostering a positive environment for growth 📈 Read more ➡️ https://lnkd.in/ecDxrnS9

How do we bridge the gap between climate ambition and action? What does it take to lead on climate now? 💡 We address these in a groundbreaking case study, 'Advertising's Evolutionary Moment: Turning Climate Ambition into Impact.' This is a blueprint for future-proofing your business and ensuring a climate-safe future, created in collaboration between Purpose Disruptors, OLIVER and M&C Saatchi UK, which was launched at New York Climate Week. The study shows how agencies can shift from driving unsustainable consumption to promoting values and lifestyles that support long-term stability. It’s part of a broader effort by Race To Net Zero and Oxford Net Zero, who's guidance helps sectors like advertising, PR, law, accounting, and business advisory drive significant emissions reductions. We’re early adopters of this guidance, demonstrating its principles in action. It’s time to future-proof our businesses and promote sustainable practices. Change is both possible and happening. 📥 Download the case study here: https://lnkd.in/eARagJHF 📖 Explore the Race to Zero guidance here: https://lnkd.in/dzuntnXj 📰 Read more in LBB: https://lnkd.in/e6jREpvA #ClimateAction #Sustainability #Advertising #NetZero #RaceToZero #NYClimateWeek #ServicedEmissions

📰 Exciting News! 📰 The InKroud Agency and OLIVER Agency are joining forces and are thrilled to participate in The One Club for Creativity's "Where Are All The Black People" (WAATBP) diversity conference and career fair on September 27, 2024, in New York!   🌟 WAATBP is the premier event for addressing diversity in the ad industry, bringing together Black voices from students to C-suite leaders.   🖤✊🏾 📅 Event Details: - **September 27:** The in-person event at Convene at Brookfield Place, NYC. WAATBP is free for job seekers and students! 🎓💼 We’re seeking diverse talent to join our teams. Connect with top creatives, get portfolio reviews, and explore career opportunities. 🌟 Join us in celebrating diversity and creativity. Let’s make the ad industry more inclusive! 💪🏾✨    🔗https://lnkd.in/eJu-Bjdc

We’re delighted to welcome Ed Lee to our Client Service Leadership team 🙌 Ed brings with him a wealth of experience, and his extensive background across both global and UK businesses uniquely positions him to help us continue to be our Clients’ Closest Partner 💪 Find out more here: https://lnkd.in/e3EWHv2z Welcome to the team, Ed! 🥳

We’re excited to be shortlisted for Best Business Transformation at the Ad Net Zero Awards by Campaign UK!    In 2023, OLIVER cut global operational emissions by 27% vs 2022. Thanks to our Sustainability team, employees all over the world and 770 AdGreen-trained folks for embedding sustainability in everything we do. 🌍   This nomination shows how committed we are to making a positive difference for our planet. Let’s keep driving change together! 🌿 #Sustainability #AdNetZero #CarbonReduction #OLIVER

Ask Rod Sobral - Creativepool's #Annual2024 newly crowned Creative Leader of the Year - whether AI will kill creativity. On the contrary, his global team helps brands discover creative pathways previously unimaginable using AI. Read more about how he became one of the world's leaders in bridging AI and creativity for more than 180 brands: https://lnkd.in/epumtNBD

"AI prompting isn’t just technical, it's also highly creative, requiring a blend of analytical thinking and imaginative problem-solving. There must be a balance of both strategy and creativity for prompts to provide desired outcomes." - Estelle Seren Van Heerden, Global Automation & AI Integration Lead at OLIVER Read the full article in AI Business here: https://lnkd.in/eFsKhem4 #AI #ArtificialIntelligence #Technology #Innovation #AIprompts

“You may have been making strides in diversity, equity and inclusion, but your AI journey has the power to derail and undermine your actions.” Writing in AdExchanger today, Tyra Jones-Hurst 💫 , Managing Partner of our group company OLIVER Agency US, and founder of InKroud Agency, explains why the marketing industry has a responsibility to use its influence and have the courage to step out of a repetitive cycle, where tech systems are repeatedly built without considerations of diversity and inclusion. 💥 “Creating an inclusive environment with representation that mimics a multifarious society and enables participation, access, knowledge and support for diverse generative AI users is essential,” writes Tyra. 💥 “It’s not enough to simply tap diverse communities and members to extract insights only when needed. If inclusion is prioritized when building a generative AI ecosystem, centering diverse voices is necessary to redesign and overwrite known training data bias and support the continuous evolution of generative AI outputs that accurately portray society.” Essential reading 📖 : full article here 👇 https://lnkd.in/eAiz4xBr

What does a CEO look like? He is always a white middle aged man - so say some Gen AI models. In new research, we found that 100% of 100 images generated by two Gen AI foundation models when promoted for a ‘CEO’ were exactly that. This week, we launched our Ethical Gen AI package, which includes the debut of our new Bias Breaker AI tool that has now gone live on our end-to-end Gen AI marketing platform, Pencil ✏️. It is a first step in tackling the inherent bias in AI training data. 💥 Read more about the launch in ADWEEK's article 👉 The Brandtech Group's Latest Tool Addresses AI Biases https://lnkd.in/e-jJrZHH - by Trishla Ostwal 👀 Here's how it works Our proprietary Bias Breaker technology adds a layer of probability-backed inclusivity to prompts. We configured several of the most common elements of diversity in this first phase - age, race, ability, gender identity, and religion. So, when a user enters a simple prompt - eg ‘a CEO’ -  the tool adds a number of types of inclusivity, which will vary each time, creating a more sophisticated prompt to use in any image generation model. It adds positive bias towards a wide spectrum of diversity and intersectionality that current models simply do not provide for. Our research of 7 different Gen AI foundation models showed significant bias. Two of the models showed 100% male-appearing images in 100 generations when prompted for an image of a CEO. While another was 98% male, and two others offered male CEOs 86% and 85% of the time. The figure in reality is better - although far from equal. McKinsey’s Women in the Workplace study last year identified that 28% of C-suite roles were held by women and 10.4% of CEOs of Fortune 500 companies were female. Our Head of Emerging Tech, Rebecca Sykes 💫 , partnered with Tyra Jones-Hurst 💫 , Managing Partner of OLIVER Agency US and founder of InKroud Agency - part of The Brandtech Group - to test and frame Bias Breaker. “The answer to this problem of bias in Gen AI is far from set in stone but one thing’s for certain - brands and advertisers cannot simply accept bias as the status quo,” explains Tyra. 💥 Following this launch, we'll continue to analyze bias in AI training data, looking into more nuanced characteristics - from body shape to perpetuating stereotypes: what does ‘strong’ look like? what does a ‘menopausal woman’ look like? “Looking at CEO examples is just one way bias shows up, and the simple use case we have used to demonstrate the challenge and implications of not addressing bias,” adds Rebecca. “There are many other examples, ranging from the obvious - nurses and carers are mostly female, there is a stark lack of disability etc - to much more nuanced instances. Over time, we hope to address all of this.” 💥 Read more about the launch of our AI Ethics package and Bias Breaker 👉 https://lnkd.in/eks6XxaT #AIEthics