Ogilvy UK

Ogilvy UK was awarded the prestigious Grand Prix Ogilvy Award for 'Say Maaate to a Mate' at this year’s ARF David Ogilvy Awards. Lauded for using behavioural science throughout the campaign to make real change. The ARF’s CEO & President Scott McDonald called out the remarkable work too, saying it "sets a new standard for experience and inspires us all to elevate our creative practices.” Philadelphia's 'You've Got a Friend in Philly' and Dove's 'Let's Change Beauty' also picked up trophies. Huge congrats all!

Big news from Ogilvy One UK today. We are thrilled to be teaming up with Pets at Home, the nation’s leading petcare brand, to drive the transformation of their CRM & loyalty strategy. Madeline Shaw, marketing director, Pets at Home: “Ogilvy One consistently blew us away throughout the pitch. Their understanding of our rational and emotional customer needs and where they can take experience – all underpinned by creativity and technology – led to some of the best creative we’ve seen in a long time.” Clare Lawson, CEO, Ogilvy One EMEA: “Building meaningful connections with new and existing customers remains a challenge that keeps CEOs awake at night. Pets at Home has one of those unique privileges as a brand – they are the staple of their category and top of mind when consumers think about petcare. We are delighted to help Pets at Home drive next-generation connections with their customers. The marriage of innovative creative thinking with the power of data from the UK’s number one pet retailer will help us create valuable relationships for the brand, for customers, and for pets.” Special thanks to Campaign UK's Will Green and Alessandra Scotto di Santolo.

Hot off the press! Ogilvy Consulting’s Behavioural Science Annual 2024 has dropped.    This year’s highly-anticipated Annual is packed with transformative ideas and case studies that have led to long-lasting change on both consumers and society. From encouraging young voters to register in an unprecedented year of elections, to putting emotional resonance at the heart of interior design.   This is an absolute must-read for marketers. See the comments to download. #besci #borderlesscreativity Rory Sutherland Dan Bennett

To celebrate the end of East and South East Asian Heritage Month, Ogilvy UK and EssenceMediacom UK welcomed Zing Tsjeng, Jordan Bunker and Abbey Wong for a panel discussion, hosted by Matt Foster, on evolving ESEA Representation in the UK media and social landscape. EssenceMediacom UK’s and Ogilvy UK’s focus for ESEA Heritage Month 2024 builds on the former’s 2023 ‘going back to your roots’ event, which explored how ESEA backgrounds impact on creators’ and influencers’ content.  This year, as we look to adopt our interpretation of the 2024 theme of ‘Changing Seasons’, in contrast to taking a look back at ESEA roots, we are looking forwards to the evolving dynamics of ESEA representation, particularly in the UK media landscape, from a spectrum of experts across journalism, fashion and social activism, charting ESEA contributions to the evolving UK cultural zeitgeist.  The Changing Seasons theme encapsulates the collective journey of the ESEA community towards new beginnings and growth.

Happy National Inclusion Week! Today, we kicked off with a fantastic panel from Ogilvy ReWired, With Not For and SheSays, discussing boosting representation of disabled talent in the creative sector. Watch this space for many more agency events this week...

British Vogue called it the most viral moment of London Fashion Week. Hellmann’s and Ogilvy UK launched the ‘Margaret’ bag in collaboration with award-winning fashion brand Chopova Lowena. Named after Hellmann’s co-founder, Margaret Hellmann, the bag was meticulously crafted with sophisticated pockets that hold the iconic Hellmann's jar which is paired with a timeless Victorian spoon. It made its debut on the runway at London Fashion Week, in front of the world’s leading fashion, media and talent. The limited-edition bag will also be available to purchase in luxury retailer Dover Street Market London later this year. The ad campaign will roll out through OOH, social, influence and Britain’s leading fashion and culture magazines. See links to coverage in the comments. João Ricardo Di Creddo Brum, senior marketing manager, Unilever: “The opportunity to bring an iconic brand into the cultural zeitgeist in this way is very unique and unmissable for any marketer. It’s certainly a special moment for Hellmann’s and another example of our bold ambition and creative might, ensuring our brand remain salient and aspirational in the minds of young consumers.”  

Ogilvy UK welcomed four fabulous industry greats, Jonathan Coad Jamie Laing Toby Conlon and Jourds RL, to discuss the real opportunity amongst a risk laden social environment. Hosted by our very own Head of Influence – Imogen Coles – the panel shared their expert views on the importance of due diligence, open communication and deep vetting regardless of creator size. Thanks to all for a fantastic talk!

Andre (Dede) Laurentino, our CCO, writes in Campaign UK talking about the power and potential of creativity to solve business problems. Link in the comments.

In this latest episode of 'On Brand with ALF' the host, our VC Rory Sutherland, sits down with Benjamin Braun, the Chief Marketing Officer at Samsung Europe. They talk Samsung's creative use of their Olympic sponsorship, including the success of gifting special edition gold phones to Olympians, which led to a 23% increase in demand for the Flip 6. They explore innovation, like Samsung's AI-enabled ovens and power-rings, and their eco-friendly initiatives, like their solar-powered TV remotes. Benjamin and Rory delve into the importance of user-centric design, dual-purpose products, and how pairing premium offerings with affordable technology democratises access. Listen to the full podcast, link in comments...

We've been making headlines all week. Over 120 articles have run worldwide in the last few days covering WPP's acquisition of New Commercial Arts., NCA joining Ogilvy UK, ad legend James Murphy becoming CEO of Ogilvy Group UK and Fiona Gordon's global promotion. The stars have aligned for an exciting new era for all involved. Borderless creativity in motion. Select links in the comments.