Odd Muse

Odd Muse

Retail Apparel and Fashion

London, England 37,601 followers

Odd Muse London, a luxury, slow-fashion womenswear brand that focuses on having pieces in your wardrobe that will last.

About us

Renowned for introducing young women to investment fashion at an accessible price point embodying classic designs, Odd Muse has seamlessly become the epitome of investment fashion, marking the brand's sartorial empowerment. Driven by a prevailing desire to change the status quo for young women surrounding fashion consumption, Odd Muse began with Aimee’s unstoppable passion for luxury wardrobe curation and what was once a final major project idea at university, became timeless staples for women's wardrobes globally, crafting small, impactful collections, Odd Muse follows their ethos and unique selling point of designing iconic garments. Since its launch in 2020, Odd Muse has reached heights Aimee never anticipated, with expanding offices, and global reach, going from herself to an entire team, producing sell-out collections, fashion week shows and welcoming new muses.

Website
http://www.oddmuse.co.uk
Industry
Retail Apparel and Fashion
Company size
11-50 employees
Headquarters
London, England
Type
Public Company
Founded
2020

Locations

Employees at Odd Muse

Updates

  • View organization page for Odd Muse, graphic

    37,601 followers

    NYC diaries, part 1..🗽🇺🇸🍎 We wanted to take you BTS with the team who never sleeps, sharing all our New York adventures. It's been a week since the team landed, here's what you've missed: 📸 Shooting our final collection of the year, After Hours. Shot on the streets of NYC, Audrey Hepburn style 🥞 Lots of yummy food and tons of coffee 🛋️ Furniture deliveries!! the store is coming together and we can't believe our eyes ✍️ Planning for our launch dinner & opening day 📹 Keeping the muses updated in the vlogs!! you won't want to miss this week's upload 🌳 Our very own 12ft tree inside our store, because why not? 👀 A quick FaceTime with the UK office (do you like our tees?) More of the team are flying out tomorrow, and the countdown to opening begins.. Thank you for rooting for our big little brand, & for being on this wild journey with us ❤️

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  • View organization page for Odd Muse, graphic

    37,601 followers

    After Hours starring Odd Muse London 🎥 Waitlists are now open for our end of year collection, launching November 13th. There's nothing quite like Odd Muse party season, and this collection is beyond special. New Yorkers, you can exclusively shop this weekend in store. What a year for Odd Muse and what a collection, our absolute favourite to date. See you next week muses🥹🖤 Sign up for early access: https://lnkd.in/dcUHuhyc

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  • View organization page for Odd Muse, graphic

    37,601 followers

    Be the best dressed this party season.. and always 🖤 Our stunning first drop of our Party collection launched last month, a subtle introduction to the Christmas festive season. With winter whites, a little black dress and some shades of red, this collection saw one of our most iconic shoots yet, we ate in more ways than one and finally celebrated back at Sale E Pepe with a gorgeous intimate dinner with a selection of our fave muses. Before we share our beloved Party 2 collection with the world tomorrow, we've revealed the best dressed from our launch dinner, and we're obsessed🍝 Who's look is your fave? Read now: https://lnkd.in/efqWc-vn

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  • View organization page for Odd Muse, graphic

    37,601 followers

    The news is out, some of the team have officially touched down in NYC for the biggest week in Odd Muse history…🗞️🗽 Not only are we soft launching our last collection of the year this Wednesday (some would say best till last👀) but we are officially opening the doors of 55 Mercer St this Saturday📍 Stay tuned for more updates on all Odd Muse socials as we cannot WAIT to share this crazy ride with you all 🚖 Love, The Odd Muse team 💌

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  • View organization page for Odd Muse, graphic

    37,601 followers

    With love from London, see you soon New York.

    View profile for Aimee Smale, graphic

    Company Director at Odd Muse | FORBES 30U30

    I’m getting picked up shortly to get on a flight to NYC & open a 2500 SQFT store on our of the most iconic streets in SoHo, NY! Our biggest project to date, our scariest jump by far but Odd Muse for the last 4 years has defied everything and I have no reason not to believe this will be a great success. I started this brand in my bedroom during lockdown, when everyone told me it was quite possibly the worst time in history to start a business. We grossed £100k in our first 3 months back in 2020, and have scaled to £20m sales in 2024 completely self funded. That wave of delusion I had back in 2020 hasn’t failed me yet, so we keep going… Nov 9th, 55 Mercer Street. New Yorkers, spread the word! We’re partnering with Leon’s Bagels & Merit Beauty for that long queue around the block we’re currently manifesting!

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  • View organization page for Odd Muse, graphic

    37,601 followers

    This month at Odd Muse.. October was CRAZY. Let's round up our fave moments: 📢 We announced our NYC pop up opening 9th November ❤️ Our bestselling red strapless mini made its first come back since Valentine's Day 🍝 We launched First Course, the first instalment of our 2024 party collection 🛒 Our 'new in' page was updated so you can shop Odd Muse in a different way, did you catch our new styles? 🥂 Hosted our intimate dinner to celebrate our launch with some of our fave muses 🗽The team prepared to head back to our second home very very soon You already know November is going to be GOOD. Stay tuned for drop 2 of our party collection and plenty of other surprises✨ What was the highlight of your month? With love, Odd Muse x

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