Welcome to the August edition of Spotlight, your monthly digest of what’s making news in the world of digital marketing and adtech. What we have for you today: Adtech and marketing teams press ahead with tracking-cookie alternatives, a group of UK publishers adopt the “consent-or-pay” model, and Google is labelled as an adtech monopolist. #adtech #marketing #digitalmarketing #publishers #publishing #google
Novatiq
Advertising Services
Cwmbran, Wales 1,139 followers
Privacy-first ID solutions | Empowering telcos, brands and publishers to reach audiences safely and at scale
About us
Novatiq is a leading martech identity solution platform empowering publishers, brands and telcos to reach their audiences at scale and provide better customer experiences – all while prioritising privacy. Using patented, privacy-first technology, we enable the creation of IDs based on pseudonymised first-party data, including fully consented customer intelligence from telco operators. This unique approach lets us identify and validate users cross-domain and cross-device, engaging what would otherwise be ‘ghost’ users. Global companies across financial services, automotive, healthcare, media and entertainment trust us to help them join the dots, get a 360-degree view of audiences, enrich inventory, improve campaign performance, and enable a new generation of personalised digital services. Novatiq was founded in 2019. The company has multiple patents, is ISO 27001 certified and rigorously compliant with global privacy standards. Novatiq is based in the UK with operations around the world, and is poised for exponential growth with a rapidly expanding client base.
- Website
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http://www.novatiq.com
External link for Novatiq
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Cwmbran, Wales
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Identity solutions, Cookieless targeting, Data activation, and Fraud & verification
Locations
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Primary
Vantage Point
Ty Coch Way
Cwmbran, Wales NP44 7HF, GB
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The Concourse Waterloo
London, SE1 7LY, GB
Employees at Novatiq
Updates
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Balancing privacy and usability is a key challenge in the digital landscape. New regulations aim to promote data sharing and innovation, while also protecting consumer privacy. As consumers demand more control over their information, the industry must find ways to deliver value and innovation while respecting individual privacy. The path forward requires innovative approaches that meet both business and user needs. For more insights, check out our July Spotlight -[https://lnkd.in/gdQTTVDP] #cookies #ads #advertisers #digitalmarketing
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Around the world, telcos are increasingly embracing data monetisation to drive growth. Leaders like Telenor offer innovative IoT services, such as pet tracking, while Vodafone's "MyFarmWeb" supports farmers with data-driven insights to boost yields. NTT DOCOMO in Japan has created a comprehensive data-centric ecosystem spanning healthcare, financial services, and digital content. Additionally, Southeast Asian telcos and KDDI in Japan are leveraging data for targeted marketing and advertising, ensuring privacy while enhancing customer engagement. There is an opportunity in adtech to deliver telco-verified IDs and addressable audiences based on telco customer intelligence that promises healthy return on investment. Explore our latest blog post to learn more about these strategies and their impact - [https://lnkd.in/gkNWty6N] #telcos #telecom #data #telco
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As Google revises its plans for tracking cookies, many publishers are waiting to see the outcome rather than embracing a privacy-first future. Research shows a decline in revenue sourced entirely from digital channels, with a fallback on legacy methods. This approach is counterproductive. Publishers who focus on creating privacy-centric, addressable audiences will capture more market share. With rising demand from advertisers and pressure on third-party data, now is the time for publishers to innovate and lead the data ecosystem. Learn more in our latest Spotlight - [https://lnkd.in/gdQTTVDP] #cookies #ads #advertisers #advertising #digitalmarketing
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As third-party cookies and other tracking methods are being phased out, telcos can bridge the gap with secure, privacy-first data monetisation strategies. Novatiq’s telco-verified IDs SaaS platform exemplifies how telcos can leverage their network data to deliver addressable audiences to adtech ecosystem without compromising user privacy. Learn how telco data monetisation can revolutionise digital marketing in our latest blog post - [https://lnkd.in/gkNWty6N]
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As data volumes continue to grow, the options available to telcos around their data monetisation strategies are only going to increase. 5G adoption and the rise of the Internet of Things are key drivers, with global average daily mobile usage per smartphone expected to rise from 21GB in 2023 to 56GB in 2029, and 55.7 billion connected devices expected by 2025. Read more in our latest blog - https://lnkd.in/gkNWty6N #5G #data #telco #telecoms
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Tanya Field, Co-founder and CPO of Novatiq, shared her insights with Performance Marketing World on the recent antitrust ruling against Google. She believes this marks the beginning of a critical shift in the adtech ecosystem, leading to greater openness and competition. Field predicts significant changes to Google's dominance, with potential redistribution and reselling of its adtech stack, fostering increased interoperability within the platform. Read more on how the industry is reacting here https://lnkd.in/gWZUJtaK #pmw #google #data #marketing #adtech #advertising #digitalmarketing
'It’s hard to see a world where Google doesn't have a monopoly': Adland reacts to Google antitrust ruling
performancemarketingworld.com
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Discover how a leading MENA telco improved their customer acquisition campaign ROI by 50% using Novatiq's easy-to-implement, in-network solution. Using the telco's own consented customer intelligence, they were able target their female customers with precision using a precise set of data attributes. The results speak for themselves – a 50% uplift in ROI and an 82% increase in click-through rate. Want to learn more? Read the full case study here - [https://lnkd.in/gxuuAPP2] #telco #telcoms #casestudy #MENA
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As consumer privacy concerns grow, the future of digital advertising is shifting towards more privacy-focused approaches. Recent developments show the challenge of balancing personalisation and privacy: ➡️ Web browsers are giving users more control over cookies, with opt-in rates expected to plummet ➡️ Privacy-preserving alternatives like Google's Privacy Sandbox face pushback from publishers worried about lost revenue The overarching trend is clear - digital content must adapt to deliver personalised experiences while respecting user privacy. Publishers and advertisers need to explore alternative identity solutions that meet consumer expectations without cannibalising revenue. Read more in our July Spotlight - [https://lnkd.in/gdQTTVDP] #google #ads #advertising #digitalmarketing
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The recent court ruling against Google's search business for violating antitrust laws marks a pivotal moment in digital regulation. As we navigate this evolving landscape, Novatiq remains committed to supporting fair competition and innovation. Our privacy-first solutions empower brands and publishers to thrive independently of dominant players, fostering a diverse and competitive market. By focusing on transparent, consumer-centric data practices, we can collectively build a healthier digital ecosystem. Article by Robin Langford for Performance Marketing World - https://lnkd.in/gSeeZipx #google #PMW #performancemarketignworld #data #privacy #digitalmarketing
US court rules Google’s search business broke antitrust laws: What next?
performancemarketingworld.com