How can brands find success in the new male landscape? Join us for an exclusive breakfast briefing: http://bit.ly/psnmbb1
About us
We are NEW MACHO. The new male expertise division of BBD Perfect Storm. We build iconic brands designed for men. Crafted from a deep understanding of male-focused products and communications, combined with a socially-relevant narrative of masculinity.
- Website
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http://newmacho.co.uk
External link for New Macho
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Specialties
- Marketing, Communication, Brand Strategy, Social Media Strategy, Digital Strategy, and Marketing-to-Men
Locations
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Primary
55-71 City Road
Fourth Floor
London, London EC1Y 1HQ, GB
Employees at New Macho
Updates
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Managing Director BBD Perfect Storm New Macho | Campaign 40 Over 40 | IPA's iList | Unstereotype Alliance Champion (UNWomen) | Equimundo Board | Global Boyhood Initiative Board
I am thrilled and honoured to announce that I have been invited to join the Board of Equimundo: Center for Masculinities and Social Justice. As an institution dedicated to promoting gender equality and striving for a world free from violence, Equimundo's mission deeply resonates with my own values and aspirations. I am excited about the opportunity to contribute to such a noble cause alongside a team of passionate individuals committed to making a difference. Thank you to the Equimundo team, including Gary Barker, PhD, Giovanna Lauro, JOSE MIGUEL CAMPI-PORTALUPPI (He, Him, Él), Judy Chu, and Brian Malte, for entrusting me with this important role. And a special thanks to the team at BBD Perfect Storm | a B-Corporation New Macho for their continuous support. I look forward to collaborating. #equality #masculinity #marketing
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Managing Director BBD Perfect Storm New Macho | Campaign 40 Over 40 | IPA's iList | Unstereotype Alliance Champion (UNWomen) | Equimundo Board | Global Boyhood Initiative Board
I'll have the pleasure of speaking at the Creative Equals' RISE event on April 24th in London. We will be discussing with old and new friends how marketing with Diversity, Equity, and Inclusion delivers strong ROI for brands. In my case, I'll be discussing the way we portray men and boys in brand communication and the media. Are we leaving them behind in the DE&I discussion? What do men think about the way brands are talking to them? How does this impact them and their world? How can we do better for men, society in general, and business? It will be a full-day conference with fantastic speakers, including: Steven Bartlett, Founder, Investor, Podcaster 'Diary of a CEO' Cristina Diezhandino, Chief Marketing Officer, Diageo Nish Kumar, comedian, writer, political commentator Ije Nwokorie, Chief Brand Officer, Dr. Martens plc, ex-Apple Sara Denby, Head of Unstereotype Alliance Secretariat, UN Women Lee E., Global Brand Strategy Lead, the LEGO Group Claire Cronin, CMO, Chelsea Football Club Nathalie Nijhuis-Lam, ESG Brand Marketing Lead, Philips Gemma Greaves, founder Nurture, podcast host, fishbowl curator Dr. Rebecca Swift, SVP Creative, Getty Images Becky Verano, VP of Marketing, Reckitt Tom D'Souza, Global Innovation, Movember Rachel Lowenstein, Inclusive Innovation, Mindshare I am really looking forward to learning from these experienced colleagues. If you are interested as well, you can get tickets here:https://lnkd.in/eaKnzcCw BBD Perfect Storm | a B-Corporation New Macho
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WARC included the representation of men in communication as one of the most important themes for marketers to pay attention to in their 2024 Marketer's Toolkit. When 65% of men aged 18-23 say, 'Nobody really knows me well,' and 40% of all U.S. men show depressive symptoms (source: Equimundo: Center for Masculinities and Social Justice), well, there is something to pay attention to. Why marketers? Because brands that portray a more progressive representation of men have significant wins in brand equity and sales (Source: Kantar). In this podcast, I discussed the subject and how to address it with Sarah Coghlan from Movember and Cathy Taylor from WARC #newmacho #bbdperfectstorm #masculinity #advertising
This episode of the WARC Podcast unpacks the two most important themes from the 2024 Marketer’s Toolkit for marketers: polarization and the state of masculinity. Fernando Desouches MD of New Macho discusses the masculinity crisis alongside Cathy Taylor and Sarah Coghlan. Young men in the western world, especially those hailing from historically marginalised backgrounds, face growing challenges with social and economic inclusion. In their search for a contemporary identity, some are being drawn to toxic role models online. As part of this conversation and our New Macho efforts, it’s important that brands adjust their advertising and influencer selection strategies to reflect emerging models of masculinity moving forward. Listen here: https://lnkd.in/eReYdvAe #ToxicMasculinity #NewMacho #Podcast #WARC #Polarization #Marketingtomen #Politicalaudiences
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Managing Director BBD Perfect Storm New Macho | Campaign 40 Over 40 | IPA's iList | Unstereotype Alliance Champion (UNWomen) | Equimundo Board | Global Boyhood Initiative Board
This is the beautiful award we received from UN Women UK and Unstereotype Alliance, yesterday at the UN Women UK Awards 2023. At New Macho, we believe that brand communication can help pave the way toward sustainable gender balance by portraying men and boys in a more progressive and positive way. It is only by challenging the current social construct of masculinity that the much-needed feminine can arise and create balance. Thank you to Tabitha Morton, Melda Simon (she/her/hers), Keith Weed, Sara Denby, Elspeth I'Anson, and all the team at UN Women and the UA. Thanks also to the brave brands and institutions that work with us to deliver our collective vision. Finally, congratulations to Jason Foo and the team at BBD Perfect Storm | a B-Corporation. Our hard work is visible, and it is already transforming culture. #genderequality #masculinity #marketing #awards
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What a year!! B-Corp certification, Cannes Lions success, great purposeful work, and now Independent Agency of the Year! (And it has been quite an enjoyable journey too 😀 ) Well done all at BBD Perfect Storm | a B-Corporation ! #marketing #purpose #awardwinning #fun
This week was a very special one for BBD Perfect Storm | a B-Corporation at the Creativepool Awards Annual Launch. Our work for eo Lab and Unseen UK was honoured in multiple categories, and best of all, we were named Independent Agency of the Year! I am so proud of everyone at Perfect Storm. I also would like to say a massive thank you to all our fantastic clients, who have made this possible. Turning 10-years' old has been quite the year: We become a B-Corp, had a good showing at Cannes Lions and now this! It really does take a decade to become an overnight success...A big thank you to everyone who has supported us on our journey so far. It really means a lot. 💙 🎉 🎉 🎉 #Awards #Creative #Advertising #Creativepool Creativepool Unseen UK eo sports lab Jaimie Fuller, Kashmira Motiwalla, Iain Clark, Kiki Huishu Jin, Hernán Tantardini, Kim Hardaker, Charles Awad, Elliot Moss, Ali Wilkes (nee Harvey), Tim Burnell, Kelly Pullen, Tamsin Morgan, Matthew Roberts, Andrew Wallis OBE, Carlos J. Gil, Bahar Yarar Kiransa, Parvoleta Shtereva, CFA and many more...Thank you 🙏🏽
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