As hip-hop celebrates its 50th anniversary, the Sound of Düsseldorf Hip-Hop Tour is a highlight of music tourism best practice. This week, we chat with guides Michael Wenzel and Sven-André Dreyer, who immerse visitors in Düsseldorf’s rich hip-hop history through engaging storytelling and historical insights, offering a unique glimpse into the city’s vibrant scene and its cultural significance. An interview by Liliana Ramírez Discover how you can turn your city into a music destination. Make sure to join us in 2025 for the Xichang Music Tourism Conventions in China and the Anguilla Music Tourism Convention in the Caribbean. Pre-register for early bird tickets. Read the full interview: https://lnkd.in/d-QEkaGU #VisitDusseldorf #MusicTourism #MusicTourismConvention2025
About us
Momentual is a global agency providing the experience and tools needed by individuals, organisations and places to positively impact their communities. We do this by utilising the expertise and network developed over nearly a decade in being the global leader in music cities education & events. Alongside running our own world-class events and education brands, we provide online & offline educational services and products, we consult on or lead projects for other organisations, and we utilise our huge global network of governments, organisational leaders, and for/non-profit professionals, in positioning and promotion. We are a part of the Sound Diplomacy Group, and our team collectively covers all time-zones, is fluent in seven languages, and provides expertise across events, education, city planning, culture, economic development, sustainability, placemaking, communications, music, cultural export, tourism, destination branding and more. Brands: Music Cities Events: www.musiccitiesevents.com Momentual Knowledge Hub: https://knowledgehub.momentual.com
- Website
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https://www.momentual.com/
External link for Momentual (formerly Music Cities Events)
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- music, culture, cities, economic development, social development, Music Cities, Music Policy, music industry, city planning, music education, music & health, night-time economy, music & sustainability, Education, placemaking, creative economy, Events, Communications, Global Network, Production, Trade Missions, Awards, and Curation & Programming
Locations
Employees at Momentual (formerly Music Cities Events)
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Sizo Hlophe
UNESCO Expert on Fair Culture | Marketing Coordinator at Momentual | Music Ecosystem Builder
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Liliana Ramírez
Music Business | Creative Industries | Project Manager | Communication Specialist | Culture Journalism | Music Curator
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Luke Jones
CEO of Momentual (formerly Music Cities Events)
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Pablo Borchi
Marketing & Partnerships Manager at Momentual/Music Cities Events
Updates
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Can Jazz programs transform cities? Join Jake Hertzog from the University of Arkansas as he discusses how collegiate jazz programs create “critical mass” for local music ecosystems. Discover the impact of jazz festivals and community collaboration at the Fayetteville Arkansas Music Cities Convention. Early bird tickets are just $99 until October 6th! Rread full interview: https://lnkd.in/dHYsaWeu Experience Fayetteville, Arkansas #MusicCitiesConvention #Fayetteville #Community
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We are thrilled to announce the 2024 Music Cities Awards Nominees! This year, we are proud to present 36 outstanding nominees who showcase a global mix of projects that use music's power to create real, positive change in cities and communities. The nominees hail from over 19 countries, including regions from Latin America and the Caribbean to Africa, Asia, and Europe, whose work has a direct impact on the economic, social, environmental, and cultural development of their community. The winners of the competition will be announced on the opening night of the upcoming Riyadh Music Cities Convention 2024, taking place on December 7-9, 2024. Get inspired and explore the spirit of innovation and social engagement at the Music Cities Awards Website: https://lnkd.in/ew_3YH7 Pre-register now for the Riyadh Music Cities Convention 2024: https://lnkd.in/d4TbedHH #musiccitiesawards2024 #musiccities #musicecosystems #musicawards Experience Fayetteville, AR Sound Diplomacy Enrique Avogadro Annika Park 朴汝卿 Dr Christina Ballico Helen Glengarry Khadija El Bennaoui Nada Alhelabi Panos A. Panay Raoul Rugamba Toy Selectah Natalie Wakabayashi Brampton On Stage Miami Music Project ChezaCheza Dance Foundation Keychange The Push Fundação Orquestra Sinfônica Brasileira Mary Otumahana Renee Mooi Carmen N. Portela (she, her, ella) Daryl Raven Bye Bye Plastic Foundation Central Florida Community Arts Clubhouse Ghana John E. Fernández Rob van Wegen Pablo Pizarro P4 Ortigia Sound System APS Piano City Milano WXPN Javier Hernández Music Victoria Music Innovation Hub Hearby Opulous
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We are thrilled to announce the 2024 Music Cities Awards Nominees! This year, we are proud to present 36 outstanding nominees who showcase a global mix of projects that use music's power to create real, positive change in cities and communities. The nominees hail from over 19 countries, including regions from Latin America and the Caribbean to Africa, Asia, and Europe, whose work has a direct impact on the economic, social, environmental, and cultural development of their community. The winners of the competition will be announced on the opening night of the upcoming Riyadh Music Cities Convention 2024, taking place on December 7-9, 2024. Get inspired and explore the spirit of innovation and social engagement at the Music Cities Awards Website: https://lnkd.in/ew_3YH7 Pre-register now for the Riyadh Music Cities Convention 2024: https://lnkd.in/d4TbedHH #musiccitiesawards2024 #musiccities #musicecosystems #musicawards
Meet the 2024 Music Cities Awards Nominees
https://www.youtube.com/
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Have you checked out Sound Diplomacy’s latest newsletter? The September edition is live, and it’s a must-read for anyone passionate about Music Cities and creative industries. This edition is packed with exciting updates from around the world, including: - Cardiff's inaugural Music City Festival - Delaware's creative economy strategy - PLUS several free Creative Industries reports available for download! Want to stay informed about their global initiatives? Subscribe now and never miss an update: www.sounddiplomacy.com #SoundDiplomacy #ThoughtLeadership #Newsletter #CreativeEconomy #MusicCities
📣 Did you know our September newsletter is out now? It’s packed with updates from our global projects—from Cardiff’s first-ever Music City Festival to Delaware’s creative economy strategy. We also feature insightful articles like Eduardo Saravia’s latest on creativity in the digital age from The Legal Industry Reviews, and key client reports like the Music Studio Market Assessment for the Department for Culture, Media and Sport for Culture, Media, and Sport—free to download. Plus, don’t miss the latest news from our network, including upcoming conferences by Momentual (formerly Music Cities Events). 🔗 Want to receive the newsletter and stay up-to-date on all our work around the globe? Sign up on our website: www.sounddiplomacy.com #SoundDiplomacy #ThoughtLeadership #Newsletter #CreativeEconomy #MusicCities Cardiff Council
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Have you heard about P4 and their incredible work strengthening Croatia’s music ecosystem? This dynamic team is making waves by building music audiences, advocating for vibrant nightlife, producing cutting-edge festivals, and uniting music fans across the country. Their innovative efforts are truly shaping Croatia’s music scene! We’re thrilled to have P4 as one of this year’s Music Cities Awards applicants! 🎉 Stay tuned—nominees for the 2024 awards will be announced next week. Exciting times ahead! 🙌 #MusicCitiesAwards #CroatiaMusic #Nightlife #MusicAdvocacy #Festivals #MusicEcosystem
[MUSIC CITIES AWARDS] Did you know that P4 is recognized for the Best Organization or Individual for Supporting Music in their City category at Music Cities Awards? Special 🫶🏻 to our future nostalgia community and audience: Millennials, Gen Z and Alpha Generation! Let’s wait nominations! 🤞🏼 #mcachallenge #musiccitiesawards 🇭🇷 Momentual (formerly Music Cities Events)
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Ever wondered how AI is changing the way we create and experience music? The new book "AI Music: Context, Uses & Ethics" dives deep into the world of artificial intelligence in music – discussing exciting possibilities and important ethical questions. This is an initiative led by FUTURX and Larrosa, two projects working at the forefront of music and web technologies, and participants of previous editions of the Music Cities Awards. Check out this must-read and learn more at the link: https://lnkd.in/gWKKkB7z #AIMusic #MusicAndAI #NewRelease #MusicCitiesEvents #MustRead #MusicCitiesAwards Nicolás Madoery Cristian Larrosa
FUTURX and LARROSA present a new book:“AI+MUSIC - CONTEXT + USES + ETHICS: Artificial Intelligence in Music Ecosystems
musiccitiesevents.com
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The first round of evaluations for the Music Cities Awards is nearly complete, and we're thrilled to share insights from Enrique Avogadro, one of this year’s esteemed jurors! Check out his post, where he unpacks the key lessons learned from reviewing over 100 applications (Wow!)—including takeaways on music's impact on education, the creative industries, the nighttime economy, economic development, and more! Stay tuned—next week, we'll be announcing the nominees for this year's contest! #musiccitiesawards #musicpolicy #musicedocuation #creativecities
La música como motor de desarrollo global Uno de los desafíos más interesantes que me han tocado en estos últimos tiempos es ser jurado de los 2024 Music Cities Awards, una competencia global diseñada para darle visibilidad y premiar iniciativas que tengan a la música en el centro y que busquen impactar en el desarrollo económico, social, ambiental y cultural de ciudades del mundo entero. Para la primera instancia evalué más de 100 inscripciones de todas las regiones del planeta. Terminé agotado pero también inspirado por la diversidad y la calidad de las propuestas presentadas. Quería compartir 5 lecciones que dejó esta primera instancia de evaluación, pensando justamente en el poder transformador de la música. 👉 La industria de la música, en tanto industria creativa, tiene el potencial de ser un gran motor económico, generando trabajo de alto valor agregado en forma directa e indirecta, y movilizando toda una serie de servicios asociados vinculados al turismo, la formación y la hospitalidad. 👉La música es una herramienta poderosa para divulgar mensajes de sustentabilidad, ya que conecta emocionalmente con las personas, es accesible a nivel global y trasciende barreras culturales. Al combinar su alcance con campañas o movimientos, la música amplifica el impacto de los mensajes sobre el cambio climático y la protección del planeta. 👉La música tiene un gigantesco impacto en la educación, porque facilita el aprendizaje activando áreas emocionales y cognitivas. Además, su naturaleza rítmica y melódica hace que conceptos complejos sean más accesibles y fáciles de recordar. La música también fomenta la creatividad, la concentración y el pensamiento crítico. 👉 Los proyectos que involucran de manera conjunta al sector privado y público en el campo de la música tienen un impacto potencial mucho mayor, ya que combinan los recursos y la capacidad de innovación del sector privado con el alcance y la legitimidad del sector público. 👉 La noche es fundamental para la música como industria cultural porque es el momento en que se concentran la mayoría de los eventos en vivo, como conciertos, festivales y actuaciones en clubes, generando ingresos significativos. La vida nocturna crea espacios donde se desarrollan nuevas tendencias musicales, se fomenta la experimentación y se consolidan comunidades en torno a géneros específicos. Además, atrae a un público diverso que impulsa el turismo, la gastronomía y otros sectores relacionados, convirtiendo a la música en un motor clave para la economía nocturna y la cultura urbana. Esta experiencia por suerte continúa y en breve estaremos definiendo los proyectos ganadores. La Ceremonia de Premiación se realizará a principios de Diciembre en Riad, Arabia Saudita, y será la oportunidad de conocer las iniciativas musicales más innovadoras del mundo entero. ¡Agradezco a Momentual (formerly Music Cities Events) la invitación a participar como integrante del jurado y espero seguir aprendiendo a lo largo del camino!
Enrique Avogadro | Awards
musiccitiesevents.com
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Destino Sonoro is one of the most exciting music walking tours of Colombia, an experience hosted in Medellin, the current global capital of Reggaeton! https://lnkd.in/gFJWHyEt Whether you're a seasoned music lover or just curious about the city's rich sonic heritage, Destino Sonoro promises an unforgettable journey through Medellín's diverse musical landscape! Read more about the tour's success and what makes it a must-do for every visitor to Medellín on our latest entry for our Music Tourism Hub. An interview by Liliana Ramírez. If you're looking for ideas and tools to turn your city into a music destination, or have a music tourism project that you'd like to bring to new cities, make sure to join us in 2025 for the Xichang Music Tourism Convention in China and the Anguilla Music Tourism Convention in the Caribbean. Explore the full article to discover information about projects such as Discos Fuentes, Codiscos S.A.S, Karol G, J Balvin, and a bonus playlist full of local artists such as KillaBeatMaker, Alcolirykoz, Puerto Candelaria, Federico Goes, Latifa Reggae, La Providencia, The Virginia Valley, Crudo Means Raw, Solo Valencia. #MusicTourism #MusicTourismConvention #MusicWalkingTour #MusicDestination #CommunityBasedTourism
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This is why we love some much the Music Cities Awards! They are a great way to better understand the challenges that music ecosystems face all around the world. Check out the highlights that Annika Park 朴汝卿, one of the contest jurors, discovered from the first round of evaluation of applications. Follow the work of Annika Park 朴汝卿 and dive into https://lnkd.in/ew_3YH7 to explore everything related to this year's contest. #musiccitiesawards #musiccities #musicadvocacy
Having spent a good chunk of last week judging 100+ entries from formidable organizations around the world harnessing the power of music to bring people, cities, and even nations together... I'm finally ready to talk about the 3 biggest things I observed from representing Hong Kong as a Juror for the 2024 Music Cities Awards! Thanks Momentual (formerly Music Cities Events) for having me. 🇭🇰 🎶 1️⃣ CREATING OPPORTUNITIES FOR MUSIC EDUCATION IS KEY Globally, non-profits, community groups, corporate sponsors and government organizations are recognizing the importance of music education as a tool for youth empowerment and community bonding. Whether that's in lowering the barrier to entry for a child to pick up an instrument, or giving them an orchestra (or even a practice room) to connect at outside of home and school - making music education more accessible is something we should collectively rise to the challenge for. 2️⃣ CULTIVATING A CULTURE OF MUSIC APPRECIATION STARTS GROUND-UP In busy, developed cities, how many times do we walk past a street performer without the headspace to pay attention to their craft and joy? Building a city as a cultural destination and hub starts by creating a culture where people know to stop and appreciate art, culture, and music. And it doesn't have to be Taylor Swift performing at your biggest sports stadium - but cultivating a culture where people will take off their headphones to listen to a busker on public transport. 3️⃣ WE MUST EMPOWER ARTISTS TO CREATE FREELY AND SUSTAINABLY This comes in both hardware as much as it does in software. Grants, fellowships, residencies are great. But it's refreshing to see those who understand the need for networking with labels, connections to venues, mentorships with industry veterans as the necessary soft skills that artists need support with as much as the financial and infrastructural support that gives them the peace of mind to create. So that's it for now! Excited to see what R2 will bring, and again, thanks to Cheryl Kwok, Jett Glozier, and Cristina Peregrina for having me here. Hong Kong is a cultural capital of Asia, and it's an honor to be able to represent this corner of the world! 👏 #MusicCitiesAwards2024 #MusicCitiesAwards