🌍 The world’s leading – and largest – consumer sustainability study, our Global Outlook on Sustainability: A Consumer Study 2024-25 is AVAILABLE NOW! 🍃 This report serves as a gateway for brands to be more informed and resilient to possibly the most critical subject matter affecting their future. 🌱 It isn’t just data. It’s your decisive edge in charting a course for commercial success in a sustainably-conscious world. 👉 Find out more and order now: https://bit.ly/4cQdKWy
Mintel
Market Research
London, England 126,700 followers
Experts in what consumers want and why.
About us
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
- Website
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https://www.mintel.com/
External link for Mintel
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1972
- Specialties
- Market research, consumer research, market intelligence, competitive intelligence, consumer trends, product trends, market reports, research reports, brand strategy, and marketing strategy
Locations
Employees at Mintel
Updates
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A new Mintel office is officially open! 🎉 Last week, our APAC team celebrated the opening of our Kuala Lumpur office, our newest and largest office space in Asia Pacific. It's an exciting milestone for our teams in Malaysia, the entire APAC region, and globally 🇲🇾 ⭐ A huge thanks to all the different people who had a part to play in shaping the culture of the new office - what an amazing space! #LifeAtMintel #OfficeTour
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Unveil the future of APAC's food and drink scene! From the rise of women's health awareness and tailored nutrition for menstrual wellness, to new opportunities in maternity dairy and indulgent flavors in SEA, this report is packed with insights to keep you ahead. Download now to explore these key themes and discover what's next in the industry! https://bit.ly/3Z01CPn
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🚨 Special guest alert! 🚨 Krista Phillips, CMO of Consumer Lending at Wells Fargo recently joined the Mintel Little Conversation podcast. One of the industry's leading figures, she and host Andrew Davidson discussed the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Listen now wherever you get your podcasts 🎧 and follow Comperemedia for more credit card insights like this!
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Last week, our team in the UK came together for Unity in Diversity - a Mintel event championed by the Colours of Change, reaffirming our commitment to diversity, equity, and inclusion. We heard inspiring insights from our colleagues, including Peter Haigh’s opening remarks, Adiat Baker on Mintel's dedication to diversity, Narmada Sarvanantha on trend drivers "Rights" & "Identity," Francesca Smith on British consumers' attitudes towards DEI, and Richard Cope on the opportunities immigration offers. This event was a meaningful reminder of our responsibility to foster an inclusive environment where everyone feels valued and heard. At Mintel, DEI isn’t just an initiative—it’s a core value that shapes how we operate and connect with the world. In a joint effort together with Mintel Gives, we’ve also raised £833.50 each for the charities Turn2us - Tackling Financial Insecurity Together and RMC: THE REFUGEE AND MIGRANT CENTRE. Thank you to everyone who made this event impactful. Together, we continue to build a more inclusive future. #DiversityandInclusion #LifeAtMintel #DEI
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ONE WEEK left to pre-order the Global Outlook on Sustainability and get the 15% discount! Want to know what the report covers and why you should order it? Author and expert Richard Cope breaks it all down for you in this video ⬇️ Learn more and download the executive summary here: https://bit.ly/3XithK4
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Happy International Dog Day! 🐶 🐕 Another great chance to share some of the cutest members of the Mintel family 🤗 Share a picture of your dog in the comments! Then, please tell your dog that we say hi 👋 10/10, they're all VERY good dogs. Want to know more about pets, pet food, or how their owners shop? Check out our Pets and Pet Foods Market Research library! https://bit.ly/3WTQ3rG #InternationalDogDay #Dogs #LifeAtMintel
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They say the best things come in fours - Joan Li's features in CosmeticsDesign US are proof! 💅 In recent months, Joan's insights on hot topics within BPC category have been the focus of four different articles. Read them all here: 👄 https://bit.ly/46VZ9aK 🛀 https://bit.ly/3WWrhWu ☀️ https://bit.ly/3YR6shK 📱 https://bit.ly/3WWMZd0
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What can espresso brands learn from Sabrina Carpenter? 🤔 ☕ 🎤 Mintel expert Cormac Henry broke it down for clients in one of our latest insights pieces. A question: It's where we all start. What questions can we answer for you? Get in touch! Clients can login to read the full piece here: https://bit.ly/3WP8aOc
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Innovation is on the decline 📉 So what should brands do? 👇 In the latest episode of the Mintel Little Conversation podcast, experts Lynn Dornblaser and Jonny Forsyth discuss how critical new product development is, what the latest GNPD data reveals, key drivers behind the trend, and what successful innovation looks like, including the competitive edge it offers brands. Get the experts' take on the looming threats to big brands, and what Mintel predicts is next - listen wherever you get your podcasts!