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Mintel
Market Research
London, England 128,642 followers
Experts in what consumers want and why.
About us
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
- Website
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https://www.mintel.com/
External link for Mintel
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1972
- Specialties
- Market research, consumer research, market intelligence, competitive intelligence, consumer trends, product trends, market reports, research reports, brand strategy, and marketing strategy
Locations
Employees at Mintel
Updates
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Heading to Food ingredients Europe this November? You have three chances to hear directly from our experts! Alice Pilkington, Emma Schofield and Simon Daw will be there all week, sharing their insights and Mintel data. Learn more: https://bit.ly/48UUOFX #FiEurope
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🗳️ 70% of US consumers are hoping brands will help unify and bring Americans together after the election. 📌 As the US gears up for Election Day November 5, our culture and brand experts Lisa Dubina, Robert (BJ) Pichman, and Lynn Dornblaser explore how its affecting consumers, and how brands are navigating political engagement in a politically charged environment. Listen now wherever you get your podcasts!
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🎧 On a recent episode of the Mintel Little Conversation podcast, host Andrew Davidson sat down with Anthony Merola from Citi to discuss Citi's vision for its credit card products, and the rise of travel credit cards. 🛫 💳 Listen wherever you get your podcasts to find out more!
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👻 DISCLAIMER 👻 If you CC our our social media manager on a Halloween Pet Costume contest email, they reserve the right to steal all photos to share on social media, because it is what the people want. 🫡 We don't make the rules, sorry. 🎃 HAPPY HALLOWEEN! #sorrynotsorry #yourewelcome 🎃 Featuring: Scout as Bob Ross, Leo as a Pickleball Player, Iggy as an Octopus, Eloise as Winnifred from Hocus Pocus, Penelope Jane as Bat Girl, Wally as a Lion and Tucker as a Packers Fan
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For all those that celebrate, Happy Diwali! 🪔 ✨ Wishing you a bright and joyous celebration ✨ 🎇
Head of Business Development at Mintel | Helping companies make better business decisions faster
May this Diwali bring along fresh hopes, different perspectives, new dreams, and goals. On this joyous occasion of Diwali, the entire Mintel family sends you our warmest regards and best wishes. May your days be filled with new surprises and moments of happiness and success.
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Another look behind the scenes at Fi India 2024! 📹 Feeling grateful to share our expert insights and data with clients, industry leaders, innovators, and food enthusiasts at events like this. 🤗 Cheers to driving the future of food innovation! Food ingredients Global #FIIndia
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We recently partnered with The Compass Group for their ‘Power of Socialisation’ report, polling over 30,000 people in 21 countries... so now we want to hear from you: how important do you think it is to socialize at work?? Let us know ⬇️ links to read more in the comments!
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💋 It's a beautiful day to sign up for a Beauty & Personal Care webinar! 💅 Join our global experts Clare Hennigan, Gabriela Elani, Andrew McDougall and Alex Fisher, who will help you understand the impact our 2025 Global Trends will have on beauty and personal care marketing and innovation in the year to come. (Psst - did we mention? They're free! 🤩) https://bit.ly/47VBEiA
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Our own Ruyi Xu, Senior Vice President of Insights, Mintel China and Japan, recently spoke with China Global TV Network (CGTN) about the dynamic Chinese consumer markets trends, and how brands should adjust their strategy to win this is fast-changing market. Watch now to hear her insights, and visit our website to learn more about our China Reports Library!