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Mintel
Market Research
London, England 127,585 followers
Experts in what consumers want and why.
About us
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
- Website
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https://www.mintel.com/
External link for Mintel
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1972
- Specialties
- Market research, consumer research, market intelligence, competitive intelligence, consumer trends, product trends, market reports, research reports, brand strategy, and marketing strategy
Locations
Employees at Mintel
Updates
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✨ Proud moment for the Mintel team! ✨ Last week, we had the honor of attending the 2024 Market Research Society (MRS) Operations Awards, where Mintel Leap was named a finalist in the highly competitive Best Data Solution category. 🎉 We're incredibly proud of this innovative product launch, and of all the people at Mintel who brought this to market in record time. Being selected as a finalist is a testament to the value that Mintel Leap is bringing to our clients globally. A big congratulations to the winners, and a heartfelt thank you to the MRS team for hosting such a fantastic evening! #MRS2024
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How will inflation impact this year's holiday shopping season? Mintel's Senior Retail and eCommerce Analyst Brittany Steiger shared some of her thoughts (and Mintel data!) with ADWEEK. 🛍️ ❄️ ☃️ Check out the full piece here: https://bit.ly/3ZKDYHa
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Mintel Leap is officially AWARD-WINNING! 🏆 🎉 Our team in China accepted a Digital Trade Silver Award for Mintel Leap at the Global Digital Trade Expo last week. #GDTE is China's biggest international exhibition focused on digital trade. GDTE is a window into new technologies and new products, as well as an exchange platform for discussing new standards, new issues and new trends of international digital trade. #GDTE2024 was a huge success, and our team was honored to accept this award on behalf of everyone who has been a part of Leap across the globe. Congratulations to all of the award winners!
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Mintel Consultants Bri Valliere, Kaitlin Ceckowski, and Meaghan Hinchey spent the week in Phoenix at Brandweek, learning from iconic brands and industry thought leaders! This year’s theme was all about connecting to the culture by realizing the ROI of DEI, and tapping into the passion points of super fans. Despite the growing battle for attention, brands are standing out by leveraging AI to develop highly personalized experiences, identifying and leveraging long-term partnerships with creators, and finding creative ways to build communities around brands. Can't wait to share these learnings with our clients and partners! #BrandWeek #MintelConsulting
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Okay, we're a little biased about this one... 🦝 🦝 🦝 #MintelTrends #2025Trends
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2025 Trends are coming! Don’t risk missing out. 🎯 Register for our 2025 Trends webinar series now. https://bit.ly/3ZxPxRX #ConsumerTrends #Webinar #MarketResearch
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🍃 Mintel's sustainability expert Richard Cope recently joined host Andrew Davidson on our podcast to discuss the 2024 Global Outlook on Sustainability. Find out how companies can achieve sustainability through efficiency, and the need for brands to engage consumers with transparent practices (and so much more!). 🎧 Listen now wherever you get your podcasts! #Sustainability #Consumers #MarketResearch
Listen to our latest podcast on sustainability today!
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We're thrilled to announce that Mintel is a finalist for Quirk’s 2024 Marketing Research Supplier of the Year award! 🎉 Quirk's Media is the industry’s most respected provider of content, events and resources for marketing researchers. The Marketing Research Supplier of the Year award recognizes marketing research and insight firms making outstanding contributions to the success of brands. We are honored to be recognized, and to be a part of celebrating some of the people and organizations that are raising the bar for the whole profession. 👏 #QuirksAwards #MRX #MarketResearch