🏆The gift that keeps on giving 🏆 We've been awarded Gold at The Gerety Awards for our "The Everyday Tactician" in Entertainment Cut; Alternative. Out of only 24 Golds awarded across the whole world 🤯 Huge congtratulations to the team for bringing this trophy home. Read more about the awards in LBBonline - Little Black Book here: https://lnkd.in/dw92qpY7 And watch our campaign film in Gerety here: https://lnkd.in/d5GDNqsR 💚 Xbox Microsoft 🧡👏 Craft Worldwide (UK), Bromley Football Club, SEGA, Football Manager, TNT Sports, Exell, Wave Studios London #TruthWellTold #McCanners
McCann London
Advertising Services
Liverpool Street, England 38,758 followers
Creative agency dedicated to telling the truth and telling it well.
About us
We're a creative agency dedicated to telling the truth and telling it well. A Truth Well Told - our guiding principle since 1912 - underpins everything we do. It ensures everyone has the opportunity to tell their own truths to play a meaningful role in the agency. And it allows us to do what we do best: help brands earn a meaningful role in people’s lives. We’ve delivered joy to the nation with Snoop Dogg for Just Eat and Kevin the Carrot for Aldi, showed the audience “That’s the eBay Way”, unearthed ‘The Gender Pain Gap’ for Reckitt, helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. Proudly part of McCann Worldgroup. #ATruthWellTold A peek into our world: instagram.com/mccannlondon
- Website
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http://www.mccannlondon.co.uk
External link for McCann London
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Liverpool Street, England
- Type
- Public Company
- Founded
- 1912
- Specialties
- Brand Advertising, Corporate comms, Branded Content, Social, Mobile, Search, Promotional Marketing, Creative Tech, and Relationship Marketing
Locations
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Primary
135 Bishopsgate
Liverpool Street, England EC2M 3TP, GB
Employees at McCann London
Updates
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Our brilliant Head of Strategy, Aaron Harridge (who we miss very much at the moment as he enjoys the new world of parenthood!), has written this impactful piece on what he believes to be "The Future of Planning". Doing. 👏🔥💯 He importantly highlights that “this isn’t a dog whistle for hustle culture” but instead a look into "who gets to (has the right to?) do the least, and who feels utterly compelled to do the most". A fantastic article we can all draw inspiration from, written to resonate with every one of us. “You’re never too senior to overthink. Doubt yourself. Write the solution yourself in a word doc. Overwrite it. Rewrite it. Make it slick. Make it shorter. Make it less slick. Make it longer. Doubt yourself. To make a short version and a long version in slides. Then go back to your word doc. Get to a different narrative. Have a meltdown. Rewrite the slides. Feel good about it. Doubt yourself.” Thank you, Aaron, and thank you Creative Salon for sharing your platform with us for Aaron to share his important point of view. We would love to hear your thoughts in the comments below. What do YOU think is the future of planning? Do you agree? 🫵🏼 #TruthWellTold #McCanners #Planning Creative Salon Worldwide
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This Is How We Do It! 💪 We are so excited to introduce our latest work for Xbox and the launch of their groundbreaking new ‘Xbox Adaptive Joystick’. The product launch was unveiled this week at Gamescom, the world’s largest annual gaming event where Xbox showcased their commitment to empower every person on the planet to achieve more. Whether you play through chins, wrists, hands, and more, the Xbox Adaptive Joystick helps make gaming accessible to all. The empowering film, directed by Simon Frost and Ben Hanson, features inspiring stories of three gamers who use these adaptive devices to play in their own unique ways. The photography series was captured by fashion photographer Lara Angelil. Meet the stars of the film Leo, Cheyenne and Rodney via the link below and see how the Xbox Adaptive Joystick enables them to play their favourite games: https://lnkd.in/e-n3zH3E #TruthWellTold #McCanners #Gaming #MWG McCann Worldgroup Xbox Game Studios Publishing
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“She’s helped to create a global culture of impactful creativity that has inclusion and diversity at its core. She supports the agencies to create bold creativity that makes a tangible impact to the business and in culture.” Becky Verano, Global VP of Creativity and Capabilities at Reckitt Benckiser has been chosen as Creative Salon Worldwide's Marketer of the week! 🙌 Read the full article from Creative Salon featuring our very own Global Business Lead Katie Edwards as Becky discusses how her career began, experiences with the Dettol brand during Covid 19 and more. Link to article: https://lnkd.in/eW75r4-H #TruthWellTold #McCanners McCann Worldgroup Reckitt
Reckitt's Becky Verano Reveals her Pride for the brand's Marketing
creative.salon
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United in our differences 🤝💪 We recently held our third #ListeningLounge session, this time focused on what it means to be multi-cultural, bringing to life some of our beautiful cultural experiences 🇮🇹🇫🇷🇮🇳🇬🇧🇮🇷 Our inspiring panellists shared their journeys from birth to today, touching on how being multicultural affects: 🌎 How they show up at work 🌎 Their mindset as they go through life 🌎 Their relationships at work and home 🌎 How they build friendship groups 🌎 and how it impacts their curiosity, generosity and motivation. This session was a brilliant example of how a group of people with their own lives can come together, not just to share their stories and feelings with one another, but to prove that our lives are enriched through diversity of thought and experience. It was a truly honest, open and heartfelt conversation, which we hope has a lasting impact on our People. ✨ Hear from the panel themselves ✨ 👉 Giulio Vaiuso: “By stepping away from work and embracing our personal stories, we created a stronger team. We feel more connected, purposeful, and excited to achieve great things together”. 👉 Shreya Neogi: “What may divide us is only an opportunity to educate ourselves and appreciate about one another”. 👉 Gémina Gil Flores: "Why not surround yourself with more people from elsewhere? Perhaps even hiring them if you’re in the position? It might not always be comfortable, you might not share the same customs or have to deal with language barrier and misunderstandings. But you’ll learn a lot, starting with the fact that none of us are indeed, the centre of the world". 👉 Dhun Shah: "I gained a deeper appreciation for their diverse backgrounds and the unique journeys that have shaped them. It was inspiring to see how they've turned it into their greatest strengths". What a brilliant discussion, thank you so much for sharing your stories so openly and wholeheartedly Gémina Gil Flores, Dhun Shah, Giulio Vaiuso Shreya Neogi and superstar host, Jemima Monies 💙 It was a true honour to listen to your perspectives 🙌 📸 135 Bishopsgate, come visit us! #TruthWellTold #McCanners McCann London McCann Worldgroup
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To mark the release of The Drum's World Creative Rankings leaderboards, they're celebrating some of 2024's best advertising so far. Our "The Joy of Everyday" Just Eat UK films starring our furry friends, have been featured in this list ✨🦊 Brilliant to be amongst such strong work from across the UK. Read more here: https://lnkd.in/e5ZHcyuw Not to mention, McCann Worldgroup London has come 4th in "The Most Awarded Agencies UK & Ireland". Incredible work, team! Thank you The Drum & Amy Houston ✨ 🧡 Just Eat Takeaway.com #TruthWellTold #McCanners
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Our very own Olly Wood is part of The Clios Sports 2024 Jury! 💥 Olly, who is a Creative Director here, will join the "Fan Engagement and Esports Jury" alongside some incredibly influential people in the combined worlds of sport and advertising. Talking about the news, Olly Wood said: "Fan engagement and how we connect with people has always been an obsession of mine. To transform passive viewers into passionate communities is a real art form, and I can’t wait to go through all the inspiring work and discuss with this all-star jury line-up. Plus… The world of ESPORTS is ON FIRE right now. How exciting!" You can read more about Olly in the link here: https://lnkd.in/dbdkg2eW We can't wait to see what's in store. 🔥👏 #TruthWellTold #McCanners McCann Worldgroup
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How did we make Xbox’s docu-series The Everyday Tactician? Campaign’s Lucy Shelley recently caught up with creative director, Jim Nilsson and executive creative director, Regan Warner to discuss the award winning campaign, the creative process with Bromley FC and the desire for longer form content. “It was beyond just putting an ad on the telly. This was a real world experiment that we didn't know how it would play out.” Read more about the decision to go with underdog Bromley FC and long-form here: https://bit.ly/46sfe7W Thank you Campaign UK for shining a light on this special process 👏 #TruthWellTold #McCanners McCann Worldgroup Xbox Game Studios Publishing Microsoft
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Back with your favourite butts 🎮🍑💛 Deadpool himself loved his rear-replica, so it’s only fair we give Wolverine a chance as well! Add to your Xbox cheeky controller collection by getting your hands on Logan’s very own Adamantium-tough tush. Check out their ultimate unboxing here: https://lnkd.in/eaA2AzXY #McCanners #TruthWellTold #CheekyController #Marvel 💛 McCann Worldgroup Marvel Entertainment Microsoft Xbox
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💡Come and join us on July 30th evening, as Mel Arrow (CSO) and Ran Stallard (Creative) take to the stage at this enticing APG event titled: "APG Noisy Thinking | Fact vs Fiction: Do we actually need insights?" Mel and Ran will examine this theme as if through a prism, alongside provocations from other industry experts. They will look at ads and campaigns they’ve been involved in and some that are currently dominant in culture to answer: ✨Are apparently chaotic fictional worlds really unmoored from insight? ✨When can you reasonably leave insight behind? ✨How do you sell an idea without an insight? ✨Why do we need new insights anyway? ✨Surely we can just recycle the old ones? Purchase your tickets via the link below, and get ready to be inspired. https://lnkd.in/ePgf4jsk #APG #McCanners #TruthWellTold
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