🔥 That's a wrap! 🔥 Year 2 of The Cannes Challenge has come to an end, and we couldn't be prouder of everything we've accomplished together with Deborah B. Williams, her team at The Women's Association and Digitas UK during this period. The programme has provided a much needed platform for early female talent in the creative industry, giving them access to leaders, mentors, and the inspiration they need to thrive in their career. Deborah has brilliantly led the way, helping the women get support via mentorship in partnership with the Cannes Lions International Festival of Creativity “See it Be It” programme, to getting access to creative leaders across our industry. Together we've helped open doors for women at the early stages of their career in the creative industry which we believe will help them make their dreams a reality. Check out the video below to see a glimpse of what we were able to achieve together! Thank you to everyone involved, and a special shout out to the six women who won the competition and took part in this year's Cannes Challenge: Martina Gordeen, Hannah Ayane, Jamila Pero and Shaquila Evelyn Johnson from The Women’s Association’s network, Joely Buxton - Smith Buxton-Smith from McCann London, and Erin Johnson from Digitas UK. #McCanners #TruthWellTold #TheCannesChallenge 🖤 McCann Worldgroup
McCann London
Advertising Services
Liverpool Street, England 39,303 followers
Creative agency dedicated to telling the truth and telling it well.
About us
We're a creative agency dedicated to telling the truth and telling it well. A Truth Well Told - our guiding principle since 1912 - underpins everything we do. It ensures everyone has the opportunity to tell their own truths to play a meaningful role in the agency. And it allows us to do what we do best: help brands earn a meaningful role in people’s lives. We’ve delivered joy to the nation with Snoop Dogg for Just Eat and Kevin the Carrot for Aldi, showed the audience “That’s the eBay Way”, unearthed ‘The Gender Pain Gap’ for Reckitt, helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. Proudly part of McCann Worldgroup. #ATruthWellTold A peek into our world: instagram.com/mccannlondon
- Website
-
http://www.mccannlondon.co.uk
External link for McCann London
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Liverpool Street, England
- Type
- Public Company
- Founded
- 1912
- Specialties
- Brand Advertising, Corporate comms, Branded Content, Social, Mobile, Search, Promotional Marketing, Creative Tech, and Relationship Marketing
Locations
-
Primary
135 Bishopsgate
Liverpool Street, England EC2M 3TP, GB
Employees at McCann London
Updates
-
🏆 We won an IPA Effectiveness Award for Nurofen 🏆 Congratulations to our brilliant Marketing partners at Reckitt and incredible team here at McCann London for winning a Bronze IPA Effectiveness Award, at last night's IPA (Institute of Practitioners in Advertising) Gala 👏 Our paper was centred around how Nurofen tackled a hidden health crisis to regain category leadership. "Already on a downward trajectory for trust, value for money perceptions, and sales, Nurofen was further hit at the start of the Covid pandemic in 2020 by unfounded claims about its ingredient, Ibuprofen. To build back both its brand and sales, Nurofen adopted more empathetic messaging on pain and a particular focus on how women’s pain was not taken seriously. In addition to emotive TV advertising, activities ranged from providing research and training for healthcare professionals to creating 'fake' products dismissing women’s pain. Evidence communications worked includes uplift in brand and commercial metrics, and an estimated £67m of incremental revenue." https://lnkd.in/enZzFAH8 Special shout out to the winning team: David S., Mathieu Desbrandes, Jocelyn Major, Mel Arrow, Katie Edwards, Jonathan Brown, Morgan L., Kimren Dhesi 👏🔥 #IPAEffectiveness #McCanners #TruthWellTold McCann Worldgroup
-
🚨 Is it time for a re-think on influencer marketing disclosures? 🚨 In his latest article, Aaron King (our Global Influencer Innovation Director at McCann Content Studios) dives into the complex world of influencer marketing regulations and the challenges posed by the ASA’s current approach to ad disclosures. While transparency is key, could the ASA’s “blanket” approach be stifling the authenticity of influencers and misguiding brands? With the lines between paid content and authentic brand engagement often blurred, Aaron explores whether influencers should be held to different standards when creating content organically vs. commercially. Let’s discuss how influencers, brands, and regulators can create a more sustainable, fair, and transparent digital space 🙏 Thank you Creative Salon Worldwide and Aaron King ✨ #McCanners #TruthWellTold
-
✨ A New Chapter Has Begun... ✨ We are absolutely thrilled to welcome our new Chief Creative Officer to the team this week! 🎉 Please give a warm welcome to Lynsey Atkin, who after a five year stint at 4creative as ECD, is re-joining the agency world as our creative leader here in London. We are so excited to have Lynsey with us, and can’t wait to share with you her bold, innovative and fresh ideas. Here’s to new beginnings, remarkable creativity, and an exciting chapter ahead. Welcome to the team, Lynsey! #McCanners #TruthWellTold McCann Worldgroup UK & Europe
-
🔥👏 Our new CCO, Lynsey Atkin, killing it on stage at Campaign UK LIVE yesterday, on only day two of her new chapter with us at McCann London! 👏🔥 Lynsey joined Richard Brim, Nadja Lossgott and Maisie McCabe on stage to discuss whether creative work is becoming too safe and boring. Read more about their panel discussion here: https://lnkd.in/ev7JNNxj Touching on everything from "the boring tax" to the feeling of cracking a problem in a group of people, here are some key takeaways: ⭐️ Agency and marketer relationships should feel like the two are jumping in feet-first, “skipping school together” and seeing whether they can get away with it 🙏 we love this, Lynsey Atkin! ⭐️ There should be a “North Star” that media agencies and creative agencies are working towards at all times. Collaboration between the two is key. ⭐️ Did you know that boring work needs an additional £10m in media spend to have the same impact? 🤯 If that's not a rallying call to do better we don't know what is... ⭐️ Having creative leaders outside of a creative department is hugely important. We think this presents such an exciting opportunity for everyone across the agency. Thank you for sharing your thoughts & inspiring us all, Lynsey Atkin ✨ #McCanners #TruthWellTold McCann Worldgroup ❤️ Campaign UK
-
❤️💊 See My Pain 💊❤️ Did you know that one in two women experience pain dismissal? In an incredible activation this weekend with Reckitt, we unveiled a giant Nurofen pill pack in the heart of Newcastle, amplifying the voices of women whose pain has been dismissed for far too long. The stories shared were raw, emotional, and deeply impactful, reminding us all of the importance of truly seeing and hearing women’s pain. We know that creativity can be a powerful tool for social change. Our larger-than-life activation, with its immersive storytelling, made it impossible to ignore the biases that affect women’s health care. Together with Reckitt and our amazing collaborators at IPG's Momentum Worldwide and Chiswick Scenery Company, we’re not just raising awareness, we’re fighting for change. Read more in Creative Salon Worldwide here: https://lnkd.in/eCrknpuG See My Pain. Hear my story. And let’s change the narrative. 💊💪 ❤️ Reckitt #TruthWellTold #McCaners #SeeMyPain #GenderPainGap McCann Worldgroup
-
🙌Welcome To Branded Content 3.0👏 Today our MD Tommy Smith features in Creative Salon Worldwide's latest article diving into the world of branded content. The world of branded content seems more vibrant, exciting and ideas driven than ever before! Ian Darby highlights that it's big business with global spend on all "native advertising" forecast to reach $402 billion by 2025, up from $85.83 billion in 2020 🤯 Tommy Smith focuses on how despite concerns about falling audience attention spans, demand for longer-form content is continuing to rise. Click the link below to learn more from Tommy. https://lnkd.in/eRd43cTU #McCanners #TruthWellTold McCann Worldgroup
Welcome To Branded Content 3.0
creative.salon
-
🚨👏 We've been shortlisted for nine Campaign UK BIG Awards 👏🚨 Shout out to our agency and client marketing teams who racked up the below shortlists for Xbox and Just Eat Takeaway.com: ⭐️ Audio & Radio: “Xbox Field Trips” for Xbox ⭐️ Consistent Creative Excellence: “Did Somebody Say Just Eat” for Just Eat Takeaway ⭐️ Film, Gaming, Integrated, Social, Branded Content, Entertainment & Leisure and Original Idea: “The Everyday Tactician” for Xbox Game Pass Winners will be announced on 5th November. Read more in Campaign here: https://lnkd.in/ejckxTf2 #TruthWellTold #McCanners McCann Worldgroup
-
🔥💯We've got two "Faces To Watch" in the house! 💯🔥 Our brilliant Creatives at McCann London, Peniel Gebreselassie and Eleanor Weitzer, have been chosen by Campaign UK for this year's Faces To Watch list. A brilliant list full of ambitious people, with a hunger to make the best work, drive the industry forward, and inspire the next generation of talent. ⭐️ It is no surprise at all that Pen & El are on this list ⭐️ They are a female creative team with a passion for innovation and inclusivity. Their perspectives come from their Ethiopian and northern working-class heritage. Breaking into advertising through their non-traditional routes has taken belief that their perspectives are not only relevant but valuable. This has carried them through from winning heavyweight pitches to creating viral campaigns for the likes of #Xbox. Read more about their thoughts on everything from how we should encourage teenagers to enter the industry to where they want to be in five years via the link here: https://lnkd.in/e7XgzmUv Congratulations Pen & El, time to celebrate! 👏🥇 #FacesToWatch #McCanners #TruthWellTold McCann Worldgroup
-
Ahead of #LondonFashionWeek, our social & influencer experts at McCann Content Studios London have introduced a filthy clothing collection "O'Dour Couture" for Dettol 😵💫👗😷 A spoof clothing collection from the fictional "House of Déttol," each item has been inspired by everyday bacteria 🦠 From the "Swea-T-Shirt," a garment marinated in rush-hour perspiration, to the "Little Black Death," a day-to-night staple infested in thick black dirt, each item tells a story of odour and germs that linger long after washing. Bianca Eglinton, Creative Director at McCann Content Studios London said, "Our goal was to take a bold step into the world of high fashion, using satire to make Dettol culturally relevant and unforgettable. We wanted to push boundaries and create something that’s truly unique for the category. Fashion and hygiene are two worlds that don’t often collide, but with “O'Dour Couture”, we’ve brought them together in a way that’s both fun and informative. It’s about more than just killing germs; it’s about elevating the conversation around laundry care and making it as talkable and stylish as the clothes we wear.” 💥👕Our creative is out now, live across London!👖💥 Read more about our creative idea here: https://lnkd.in/eknnghUe Thank you to Campaign UK's Charlotte Rawlings & Alessandra Scotto di Santolo 🙏 💚 Dettol, Reckitt #TruthWellTold #McCanners #McCannContentStudios McCann Worldgroup