Magnet Monster

How we fuelled a 280% YOY revenue boost for a DTC health brand. Case Study: Health Brand No gimmicks. No manipulated attribution windows. Just solid email and SMS marketing tactics. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗗𝗧𝗖 𝗵𝗲𝗮𝗹𝘁𝗵 𝗯𝗿𝗮𝗻𝗱 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟭𝟮 𝗺𝗼𝗻𝘁𝗵𝘀: 📊 326% increase in campaign revenue ($4.25M total) 📊 186% increase in flow revenue ($1.4M total) 📊 269% increase in campaign revenue ($5.33M total) 📊 598% increase in SMS revenue ($330K total) 𝗪𝗵𝗮𝘁 𝘄𝗲’𝘃𝗲 𝗱𝗼𝗻𝗲 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁: 🚀 List growth and email opt-in forms to capture paid traffic and nurture them 🚀 Frequent product launch email campaigns for upsells, cross-sells, and win back efforts 🚀 Overhauled key money-making flows (welcome flow, abandonment flows, etc.) 🚀 Frequent email campaigns targeting lapsed customers to maximise revenue 🚀 Subscription flows to nurture new subscribers, handle cancellations, and win them back 🚀 Tactics to increase AOV: upsells, cross-sells, and bundles 🚀 Educational content within email flows and campaigns To the moon we go 🚀 #emailmarketing #retentionmarketing

Why are your emails getting ghosted? Picture this: You craft the perfect email, hit send, and... crickets. What happened? It likely got lost in the spam abyss! Email deliverability is like sending a love letter—if it doesn’t reach the recipient, what's the point? We've seen this within an eCom stores Klaviyo account recently: 🔴 Spam rate of 2.5% (that's alarming) 🔴 Welcome flow unsubscribe rate of 3.5% (yikes, low quality signups) 🔴 No monitoring of sender reputation scores outside of Klaviyo (hint: you want to use Google Postmaster tools as a secondary setup) ------------------- Here’s the formula: 1. Your sender reputation is your best friend. ↳ Treat it well, or your emails will get ghosted. 2. Engagement is key. ↳ Make them smile, or at least not hit delete. 3. Keep an eye on performance. ↳ Don’t just send and forget; tweak, improve, repeat. A good email strategy without deliverability is like a joke without a punchline—pointless! So, give your emails the best chance to be seen, loved, and clicked. Who's up for a deliverability makeover?

Let’s get real: AI makes us better, not cheaper. I recently had an honest debate with someone about the dangers of using AI when you're charging premium fees for your services. “AI cheapens your services.” “It robs your authenticity.” “It questions your fees.” I hear these concerns, but let’s get real. These concerns miss the point. AI doesn’t replace humans—it enhances them. For our agency, AI is a force multiplier: ✔ Efficiency on steroids. We're 2X faster now. ✔ Our value proposition is stronger. ✔ Smarter decisions. Data-driven, not gut feelings. 4 core function groupings we use AI beyond just cranking out copy: 1⃣ IDEA FACTORY ⇢ Generate email campaign concepts in minutes ⇢ Develop Zero-Party Data (ZPD) questions that boost engagement ⇢ Create email A/B tests aligned to key metrics ⇢ Alternatives for discount incentives to stop the discount bleed ⇢ Campaign ideas to push product launches ⇢ Creative email ideas to celebrate birthday weeks ⇢ Ideas to boost post-purchase flow resonance and product adoption ⇢ Amazon review scraping for campaign ideas via Apify ⇢ Direct mail concepts to plug into email/SMS touch points ⇢ Churn prevention ideas from subscription cancellation analysis 2⃣ PLANNING ⇢ Build content calendars aligned with sales cycles and trends ⇢ Craft empathy maps ⇢ Construct buyer persona profiles ⇢ Create jobs-to-done frameworks for better messaging ⇢ Map out messaging across the customer lifecycle stages ⇢ Develop product bundle pairings that lift AOV ⇢ Facebook post scraping for client voice guides via Apify ⇢ Create campaign briefs for production ⇢ Develop a tone of voice GPT 3⃣ PRODUCTION AND REVIEW ⇢ Draft initial email copy that cuts revision time in half ⇢ Spot design inconsistencies across multiple email designs ⇢ Optimize opt-in forms to boost conversion rates ⇢ Check copy against a tone of voice set of rules ⇢ Email visual generation via DALL-E ⇢ Generative fill + product shot placement in scenes ⇢ AI in design programs to speed up layer organization ⇢ Script short post-purchase videos for order emails 4⃣ ANALYSIS ⇢ Identify micro-trends in purchasing behavior ⇢ Categorize product reviews to guide inventory decisions ⇢ Clean data to reduce reporting errors by 40% ⇢ Campaign analysis: best send times, subject line performance trrends, etc. ⇢ Analyze performance on a segment-level ⇢ Analyze product performance for high-margin SKU campaigns Tell me again how the above can cheapen or kill an email agency?!?! Agencies resisting AI are falling behind. It's that simple. The question is: are you leading or following? Let's discuss in the comments.

$57,129.01/month in savings. Would you switch? That's the amount we can save one of our DTC client partners by migrating them from @Recharge to Loop Subscriptions. ✅ Cheaper enterprise/pro plan ✅ Reduced transaction fee (0.75% vs. 1%) ✅ No 'per order fee' ($0.00 vs. $0.19) ✅ More features ✅ Dedicated support ✅ Bigger margins on each subscription order It can be risky, so would you make the switch? #subscriptionmarketing #retentionmarketing

eCom Email Marketing Case Study: Wild Challenge: Revamp Wild's Klaviyo automation and integrate zero-party data. Solution: ✅ Personalised welcome and subscription flows ✅ Engaging product replenishment and cart abandonment flows ✅ NPS flow for customer feedback "I would absolutely recommend Magnet Monster to anybody looking to improve their automated emails. From the very start, they set out a clear strategy based on our needs and implemented it smoothly and efficiently. Not to mention, the results have been great!" Emily WhiteHead of Brand @ Wild

I bet you $500 and a case of beer your email hooks are 💩 No wonder you're struggling to convert subscribers into buyers. But not this big skincare brand I'm doing a Klaviyo audit for! Their hooks are killer Everywhere: • Email subject lines • Preview text • Hero copy • CTAs • Push notifications • SMS • Sign-up forms Let's compare: 🔴 Snooze-fest hooks: • "Monthly Newsletter - Skincare Edition" • "Check Out Our Products!" • "Skincare Update" 🟢 Hooks that pop: • "Dull Skin? 20% Off for Instant Radiance!" • "Acne Struggles? Top 5 Solutions Inside" • "Dry Skin? 50% Off Hydrating Serums - 24hrs Only!" Results? One email hit 22.6% placed order rate. In. One. Send. That's $67,850 for a promo email they've sent a few days ago. I know there's more to it than just hooks, but it's a MASSIVE contributor to higher conversion rates from your email/SMS efforts. Don't let sales vanish. Win the inbox battle first. Found this useful? Share it! ♻️ Want a free Klaviyo audit? Slide into my DMs!

Email Eye Candy Alert! 🍭 The Magnet Monster team has crafted well over 3,500 emails in the past few years. These emails have one mission: sell more products and drive up revenue. Which one grabs your attention and why?