Luxury Briefing

‘Luxury buyers want to be reassured that they are investing, emotionally as well as practically, in something timeless.’ Nick Steyn, co-founder of Anew, explores an underrated aspect of luxury: reassurance. From the solid heft of a platinum watch to the familiar scent of aged leather, luxury is as much about providing comfort and security as it is about exclusivity. Read his perspective on how timeless quality reassures the modern luxury consumer here: http://bit.ly/48utEp8 #LuxuryTrends #ComfortAndLuxury #CraftsmanshipInLuxury #LuxuryLiving

‘Customisation is absolutely central to Sanlorenzo’s design philosophy.’ Sanlorenzo Yachts blends traditional Italian craftsmanship with modern innovation to create yachts that are as unique as their owners. Discover how Sanlorenzo is shaping the future of yachting with a commitment to sustainability in our exclusive feature with Nick Hatfield at Sanlorenzo Yachts UK: bit.ly/3YFCCw9 #SanlorenzoYachts #LuxuryYachting #Innovation #SustainableDesign #LuxuryLifestyle #YachtDesign

Why did luxury brands flock to Paris 2024? Why was there such a focus on mass-market sponsorship? And what do luxury brand activations say about the direction of luxury branding today? Brand Strategy Director Tim Parker gives his take on why Paris 2024 was such a hot ticket for luxury brands – and what it means for those looking to win big at LA28. Insights include: – Why the values underpinning Paris 2024 and the aspirations of luxury brands aligned at this year’s Games  – The importance of creating authentic, culturally relevant experiences to engage younger audiences – How brands can emulate successful Paris 2024 activations at mega-events in the future. Full article via the link below (subscribers-only) 🔗🔗 #paris2024 #luxurybrands #olympics #la28 #designprogress | Luxury Briefing

‘Artemest has teamed up with Eccentrica Cars to create a luxurious luggage collection that embodies the best of Italian craftsmanship and design. Launched at Monterey Car Week 2024, this exclusive set of luggage, tailored specifically for the Eccentrica V12, features premium black leather pieces including a limited-edition trunk, an ice-coloured weekend bag, and a 24-hour case with bold turquoise interiors.’ Learn more in our fashion and accessories report: bit.ly/48l2CjL #Artemest #EccentricaV12 #ItalianCraftsmanship #LuxuryLuggage #MontereyCarWeek #ExclusiveCollection #ItalianDesign

‘When hotels go overboard with luxury, and excess, it can feel uncomfortable.’ With over 20 years of experience in the luxury travel industry, Philippe Kjellgren brings his vision of barefoot luxury to life at Voaara, a pristine island resort off the coast of Madagascar. Voaara offers an intimate, nature-driven escape while prioritising community and sustainability. Read the full interview here: bit.ly/3YCk1Br #LuxuryRedefined #BarefootLuxury #EcoLuxury #MadagascarRetreat #VoaaraResort #SustainableTravel

‘The Savoy is set to unveil Savoy Lounge, an exciting new dining destination, in November 2024. This marks a fresh chapter for the historic London hotel. Following its final afternoon tea service this summer, the iconic Thames Foyer is also undergoing a complete transformation. The new Savoy Lounge will offer a dynamic space for drinking and dining, blending The Savoy’s signature elegance with a relaxed charm.’ Read the full report here: bit.ly/3YiTXJY #LuxuryHospitality #LondonDining #TheSavoy #HospitalityNews #FineDining #LuxuryLifestyle #HistoricHotels #SavoyLounge

‘Luxury brand activations at Paris 2024 provide some serious inspiration for those looking to leverage the power of mega-events.' Paris 2024 wasn’t just an Olympic event — it was a global platform for luxury brands to shine. Tim Parker of Conran Design Group explores how brands like Christian Dior Couture, CHAUMET, and LVMH used this moment to redefine their image, reaching younger audiences and aligning with modern values. Discover the key takeaways from Paris 2024 and what’s next for luxury brands at global events here: bit.ly/3UfY5JM #LuxuryBranding #LuxuryTrends #LuxuryMarketing #Paris2024 #Craftsmanship #FashionInSport

Reassurance is an underrated, but hugely important quality in luxury. Few brands delve into the emotion of making people feel less worried, less doubtful and safer. We examine the matter in our latest 'Brand Matters' piece for Luxury Briefing #luxurybrands #luxury #branddevelopment #brandcreation https://lnkd.in/e_rhMY73

Aston Martin Lagonda Ltd has officially reintroduced the legendary Vanquish, signalling the triumphant return of one of its most iconic models. Explore the full story in our travel and aviation report here: bit.ly/401UG4X #AstonMartin #Vanquish #LuxuryAutomotive

The private aviation landscape has evolved significantly in recent years, and its growth has been fascinating to watch; with both the global high net worth traveller, as well as luxury groups, investing in the private jet industry.   Here at GSC we take pride in working within the world of UHNWI’s to create growth for your brand by understanding the unique expectations of these clients, and delivering services which truly resonate with their specific needs.   We’ve been working with expanding private aviation company Welojets to elevate their brand presence across the UK, securing launch coverage in leading luxury travel and industry titles such as Luxury Briefing.   It was great to support our Portuguese TAAN agency partner LPM Comunicação on this exciting development in the world of luxury private aviation.   #LuxuryAviation #UHNWI #PrivateJets #BrandStrategy #LuxuryBriefing #TAAN #PressCoverage