Listen + Learn Research | The Social Insight Agency

Is food marketing set to change? For years it’s focused on less. It’s 30% less fat. It’s sugar-free. It’s reduced salt. I get why this became the norm. Why wouldn’t we want less bad stuff? But this is a message of loss and avoidance. Not something to get terribly excited about. Which makes Danone’s GetPRO range all the more interesting. Sure, they’re hitting the protein trend, but they’re doing it in a bold, additive way. Dedicating this much pack space to macro counts is a bold move. One that signals a clear shift from loss to gain. 

Social Listening Re-Imagined: Why Qualitative Research Should Take Note. It’s more than just listening – it’s about providing answers too. Don’t miss our sessions during AQR’s Social Listening Week to discover the true potential of social. https://lnkd.in/eVexgqxR 📅 Tuesday, 3rd September, 12:30 - 13:15 🎙️ Jeremy Hollow, Listen + Learn Research | The Social Insight Agency: Discover how social listening is an essential research tool that explores hidden lives, moments, and influencers, opening up new realms of insight for brands. 📅 Thursday, 5th September, 12:30 - 13:15 🎙️ Kelly McKnight, VERVE: Learn how social listening leverages massive data sources to identify not only the ‘what’ but delve deeper into the ‘how we got here,’ uncovering insights and diagnosing the sources of problems, attitudes, and behaviours. Join us for an engaging knowledge share, insightful Q&A and lively discussion to hear why we should be taking social listening seriously! These sessions are free for AQR members. Please RSVP by emailing [email protected]. 🖼️ Photo by Igor Omilaev on Unsplash #SocialListening #QualResearch #DataInsights #AQR #KnowledgeShare

Big thank you to Jane Frost CBE, Michelle Denslow and the rest of the Market Research Society (MRS) team for inviting us to deliver a Pro Webinar series today. Great turnout. Our theme was the TikTok Take-Over: Rethinking Market Research. My goal for the day was to make people as excited to explore TikTok for consumer insight, as this dog is for that pie. I like to think we got close. That's one hungry-looking dog.

⭐SI Insider 50 Winner’s Story⭐   Founder and CEO of Listen + Learn Research | The Social Insight Agency, Jeremy Hollow, is our next SI Insider 50 #InsightfulInnovator winner! 👏 Listen and Learn Research is a social insight agency where Jeremy and his team transform social data into insight that drives brand growth, customer acquisition and market innovation.   Jeremy started in traditional market research before the promise of social data became too hard for him to ignore. He then learned that the online conversations people were having offered an excellent opportunity to do what other research methods couldn’t. This is when he started Listen and Learn Research and his goal was to uncover new human truths that provide insight into consumer behaviour and how organisations can improve.   We asked Jeremy what’s the biggest misconception about his work. “This might not make me many friends in the vendor community, but Social Listening has been mis-sold to the research and insights community. They know what real insights are, and Social Listening is rarely insightful straight off the bat. This has left a lot of insight professionals (who have had their fingers burnt) turning away from social.    So, we’re constantly working to educate and re-energise the community about the power and potential of social data to help expand how they see the world. We’re working to challenge the misconception that social is only about measurement and that it has a valid and crucial role in understanding today’s consumer.”   Check out more about Jeremy here 👉 https://lnkd.in/ebMQJYWP #SocialListening #Socialintelligence #SocialData #Winner Audiense

If we don’t understand the impact that TikTok can have in our market, then we’ll continue to be at risk from those that do. Insight teams need to address this gap in our consumer knowledge. Here's a good place to start. Look forward to seeing you there. https://lnkd.in/eV-FaFew

We've had some lovely feedback about our new website, thank you! Time for a few BIG thank yous. Clare Cowan - an amazing voice coach! We both know what I sounded like beforehand... Quite some journey. Steven Lester - for being the visual mastermind behind it all and for the stunning video animation. Darren Lambert - for your WordPress mastery that made it all happen behind the scenes. Thank you for sharing your passion, talent and patience!

Social media is a crazy mess from a data point of view. Which makes it essential that anyone using social data knows how to collect it in the best way (and the limitations). So, we're delighted to partner again with The Social Intelligence Lab and YouScan Social Listening ✨ to launch the second annual Query Writing competition. Think you know how to write a good query? Think you can beat some of the best in the industry? Details below. Can't wait to see what you can do. #sociallistening