It is just 3 weeks until we’re back in Cannes for the film festival! Our team will be there from the 16th - 21st May discussing; YouTube strategy, digital distribution, FAST, piracy, content strategies, and rosé. If you see anything there you want to talk about, just get in touch, it's [email protected] to arrange a meeting!
Lasso Group
Entertainment
London, England 464 followers
Digital Rights Management, Piracy Protection, YouTube Channel Management, and Digital Distribution.
About us
Lasso Group, part of the Fintage House organisation, was founded in 2015. We help rights holders manage their content in the ever-changing digital environment. Our services are designed to help content owners embrace digital developments by harnessing rights, increasing revenue and protecting your content from online piracy. With the film & TV markets evolving into a tech driven mechanism, it’s important that the essentials are not forgotten – the operational fundamentals and the intelligence behind the way we work. Our company's focus from day one was to develop pro-active and intelligent strategies for our clients that really protect their rights, and grow their brands online.
- Website
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http://www.lassogroup.com/
External link for Lasso Group
- Industry
- Entertainment
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Digital Rights Management, Digital Anti-Piracy, Pre Release-Protection, YouTube, Facebook, Instagram, Analytics, Digital Distribution, Digital Delivery, iTunes, Google, and Amazon Prime
Locations
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Primary
22 Percy Street
The Met Building 10th Floor
London, England W1T2BU , GB
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Schipholweg 71
Leiden, South Holland 2316ZL, NL
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9100 Wilshire Blvd
Beverly Hills, California 90212, US
Employees at Lasso Group
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Zsofia Szecsenyi
Digital Delivery Manager at Lasso Group
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Myrto Rogan
Royalties & Finance Consultant
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Chris Anderson
Film & TV industry expert. Specialising in digital distribution, YouTube strategy, digital piracy, online audiences, digital rights, and channel…
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Robbert A. Aarts
Co-Founder and Partner at Fintage House and Cashet
Updates
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We're climbing more and more mountains. Often, the barrier to entry for a successful channel on YouTube is the YouTube Partner Program (YPP) and surpassing the 1,000 subscribers and 4,000 hours of watch time needed to apply for monetisation. Publishing films or series that don't generate revenue is a tough sell, so it's a fine line between "wasting" good content, but still reaching YPP as fast as possible. At Lasso, we are proud of the work our team puts into launching new channels, and that hard work is being consistently rewarded. Last month we launched 4 new channels that were all accepted into YPP within 7 days of launching, and not only did they get into YPP, they have taken off generating over 6 million views, 2.5 million hours watch time, and over 25,000 subscribers since launch! Anyone can launch a YouTube channel, doing it well takes a solid mix of skill, strategy and a lot of TLC. If you want to know how we're doing it, just shout!
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We're excited to be back in Cannes for MIPCOM! If you want to meet with any of the team please get in touch.
Our Fintage Audivisual Producer Rights and Lasso teams will go to Cannes for the 39th edition of #MIPCOM, the largest gathering of TV and entertainment executives, from 16-19 October 2023. Book a meeting with us here: https://lnkd.in/ecRNMw_U