Lansons | Team Farner reposted this
Head of Digital at Lansons | Team Farner - Digital & social media strategy | Digital research | Strategic communications | AI-integration working group
It was great to hear from Timi Merriman-Johnson DipFA and Clare Seal at Lansons | Team Farner’s Finfluencer Breakfast Briefing this morning and get a window into their experience of what drives successful partnerships with brands. Here's five things that stood out for me: 1. Collaboration is key, involve Finfluencer partners early on in the ideation process instead of approaching them with a rigid idea. Also, do's and don'ts are helpful to know upfront, don't reveal restrictions halfway through the partnership. 2. The best performing content isn't product led, it tends to tap into topicality or provides thoughtful perspectives on topics audiences are interested in. Don't just bring a product to the table and expect one piece of content to lead to a meaningful conversion. 3. Creators think audience first when picking brand partnerships, if the idea is right for their audience it's likely right for them. Content creators build their communities on trust and they aren't going to sacrifice this if your idea breaks their model - no matter how good you think it is. 4. There are plenty of untapped conversation topics brands can look to own but are wary of, Finfluencers can often offer an authentic route in into these conversations. 5. Try to think long-term not one-off. Long-term partnerships are often the most effective route forward for both Finfluencers and brands. Partnerships deliver ongoing value for audiences over time, which in turn is makes them more likely to convert content views into a tangible action. If you’re interested to learn more about working with influencers or attend similar events in the future get in touch! #influencermarketing #finfluencers #contentcreation