Langland

HLTH Europe thrives on striking statistics. This week, we heard that women are up to 7 times more likely than men to have a heart condition misdiagnosed and be discharged during a heart attack. We learned that a whopping 15 million women use menstrual tracking apps. We were disappointed by the suggestion that women who run women's health companies raise less funding, and make lower valuations, than men who run women's health companies. On the main stage, Priya Agrawal, VP, Health Equity & Partnerships at MSD explained: "As soon as you say women's health, investors think 'niche'. How is 50% of the population niche? So I don't want people investing in women's health because it's the moral, nice thing to do. I want people to invest because it's a smart thing to do." Women are not a minority. Women's health is not a niche market. And the potential for growth in this market is immense: a staggering $1 trillion opportunity lies in bridging the women's health gap. It's a classic case of a win-win situation where promoting equity and boosting business outcomes go hand in hand. In recognition of this opportunity, HLTH Europe has prioritised women’s health in its inaugural edition, dedicating a stage, programming, and floor space to it. Under-discussed topics such as incontinence, endometriosis, overactive bladder, and women’s pain were given airtime. The ideation workshop, facilitated by the global consulting firm Kearney, provided a rare platform to delve deeper into the complex ‘how’ questions and actionable takeaways. In the meantime, we are already looking ahead to HLTH Europe 2025. Get our take on maximising its platform for your brand: https://lnkd.in/eKX_PUtN #HLTHEurope #WomensHealth #Healthcare

Creative Salon spoke with Victoria Wright, CEO, Publicis Health, to decode the Health & Wellness Cannes Lions. Covering what it takes to win, key themes emerging in the work, and why the Health Grand Prix for Good was a standout winner from the outset, you can access the full article at: https://lnkd.in/eedWSJsh #CannesLions2024 #Creative #Advertising #Health #Wellness Creative Salon Worldwide

What is HLTH? Well, it describes itself as a health innovation conference, and from what we’ve seen so far in Amsterdam, it’s very broad – in terms of both themes and audiences – and fairly loud. Big on ‘can-do’ energy, and the power of bringing people together. With a reasonable line in merch. The potential of tech, data and AI is central to much of what we’ve seen here so far, and the standout message from yesterday’s sessions was a wake-up call from Professor Ian Abbs, CEO of Guy’s and St Thomas’ NHS Foundation Trust, that without AI, “the fabric of health in high GDP countries is going to get fundamentally stressed”. “We have a massive supply-side problem: we are simply going to run out of people to deliver healthcare," he told a packed room. The NHS employs 1.5 million people, with a similar number employed in social care, and yet 52% of people surveyed in the UK are dissatisfied with healthcare. “We are out of road. We need a revolutionary moment. We’re going to have to change the world we’re in. Better, faster, fairer healthcare, delivered at lower cost, will need to have fewer people involved in the supply chain.” That was yesterday. Today, we've already sat in sessions on women's health, the changing role of biotech, and equitable access to clinical trials, as well as a keynote from Google’s Chief Health Officer, Karen DeSalvo. Updates incoming. To receive the HLTH Round-up Report post-event, sign up here: https://lnkd.in/eKX_PUtN #HLTHEurope #Healthcare #AI #Innovation 

HLTH does things differently. So do we at Publicis Health. Not made it to Amsterdam? Sign up to receive our take on the biggest hits and unmissable moments from HLTH Europe: https://lnkd.in/eKX_PUtN #HLTH #Healthcare #HLTHEurope HLTH Europe

HLTH is taking on Europe. And we’re taking on HLTH. Meet the Publicis Health team in Amsterdam or sign up to receive our take on the biggest conversations from this summer’s main event, directly in your inbox: https://lnkd.in/eKX_PUtN #HLTH #HLTHEurope #GetReady HLTH Europe