Did you see us driving a giant plug around the UK this Summer?- It wasn't just for a laugh - it’s all part of bringing attention to the largest overhaul of the UK electricity grid in generations - 'The Great Grid Upgrade' Directed by the inimitable Tony Barry, the commercial aims to drive greater awareness of the vital changes being made, and the benefits they will bring to the whole country. Credits: Director: Tony Barry Producer: Francis Mildmay-White PM: Matt Bulaitis DOP: adric watson 1st AD @Sean Cotter Locations: Gary Looker Production Design: Tom & Stef Costume Designer: Melanie Mildmay-White Creative agency: M&C Saatchi UK Creative Partner – Guy Bradbury Creative Directors – Alex Lucas and Jon Farley Client Partner – Alice Burrell Strategy Director – Ellie Boxall Account Director – Katie Mandel Senior Account Manager – Ross Pearson Film Producer – Matt O'Neill Head of Design – Andy Harris Production company: KNUCKLEHEAD
We're delighted to unveil our new campaign with National Grid has launched to drive awareness of The Great Grid Upgrade, the largest overhaul of the UK electricity grid in generations 💡 This latest campaign burst aims to drive greater awareness of The Great Grid Upgrade and the benefits it will bring to the whole country, as well as showcase National Grid’s commitment to enabling a clean and affordable energy future, as it decarbonises the UK grid. Read about it in Campaign UK: https://lnkd.in/em75GNMX Well done to the team involved in bringing this to life 👏