JCDecaux UK reposted this
Head of Marketing @ Talon & Grand Visual | ACIM & Mini MBA | Management Today 35 Under 35 | WOO Rising Star | Co-Chair Belong, Talon's DE&I committee
Proud to see this partnership come to life! Elliott Rae's #ParentingOutLoud campaign encourages working dads to be "loud and proud" about their parenting responsibilities - and Talon have helped spread the message across shopping malls (JCDecaux UK) and large format DOOH (Ocean Outdoor). Why does it matter? Research has shown that one in three working dads feel uncomfortable talking to their employer about their family commitments, yet equal parenting is key to gender equality, with around 80% of the gender pay gap attributed to the motherhood penalty. Equal parenting is also vital for the wellbeing and happiness of fathers and their children, with research showing that positive and consistent paternal involvement in the early years results in significant positive impacts on children’s education and resilience. #BelongatTalon #ParentingOutLoud #OOH Read more: https://lnkd.in/e7v7PERA