One of ISBA's most engaged members Sam Taylor, recipient of an ISBA President's Award, tells us why he gets so involved with ISBA. If you're an ISBA member, and you want to get more involved with our member groups, see the link below in the comments.
About us
ISBA is the only body representing leading UK advertisers. Speaking with one voice on behalf of over 3,000 brands, we champion an advertising environment that is transparent, responsible and accountable; one that can be trusted by the public, by advertisers and by legislators. Our network of senior marketing professionals works together with ISBA to help members make better decisions for the future.
- Website
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http://www.isba.org.uk
External link for ISBA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1891
- Specialties
- Agency Relations -Search & Selection Services, Marcoms Training, Advertising & Marketing Best Practice, Advertising Regulation, Media Issues, Contract Negotiation & Fee Benchmarking, Digital Support, Regulatory & Public Affairs, Legislative Developments, and Networking
Locations
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Primary
12 Henrietta Street
London, WC2E 8LH, GB
Employees at ISBA
Updates
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Hear from one of our most engaged members Sam Taylor, recipient of an ISBA President's Award on why he gets so involved in ISBA. If you're an ISBA member and you want to get involved in our Member Groups, see the link in the comments below:
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After taking a short summer break, ISBA's 101 knowledge sessions kick-start again this week. Join us, Pete Davis and Jason Madeley, Founder of Hatch Communications for our upcoming 101 where we will be discussing all things #PR & #Sponsorship on 6 September. Register below 👇 PR is the strategic art of creating win-win relationships between organisations and the public. It shapes information flow to influence perceptions, boost reputations, and tackle issues or crises through media channels and direct interactions. Sponsorship is big business in sport and the arts and we’ll all be aware of many brand sponsorship activations. But, what makes these brands choose sponsorship and how do you effectively activate a sponsorship? https://lnkd.in/e5pPTQ8h
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ISBA reposted this
🚀 Get the Most Out of Your Media Spend! Join us on 10 September for an in-person event with ISBA, where we'll dive into the latest insights from the "Profit Ability 2" study and provide actionable strategies to maximise the returns on #digital and #AdvancedTV investments. Learn what’s working, what’s not, and how to get more from your media spend. 🔗 Looking to elevate your media strategy? Secure your spot now - https://lnkd.in/erEYifAn Nic Pietersma Priya Patel Ben Maslen James McCann Michelle Morgado Peter Hanford Bouke de Vries Nick Pugh Mark Gay Dan Larden Stephen Chester Faiza Hussain Maya Arber Ryan Rooney Sabrina Whitten James Boulton Kieran Ray Emily Young Paul Burgon Kevin Grand Matt Girling
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ISBA members value the ability to be able to sharpen their media knowledge through our CPD accredited Media Foundation and Media Excellence courses. We're delighted that these are included in the brand new Advertising and Marketing Training Hub, developed by the Advertising Association in partnership with Adwanted UK.
We’re delighted to announce the launch of our new training hub for the UK advertising and marketing industries! The Advertising and Marketing Training Hub, developed in partnership with Adwanted UK, is a part of our talent strategy led by our President Alessandra Bellini. It will contribute to our ongoing efforts to address talent shortages highlighted in our ‘Investing In Our Talent’s Future’ report. This resource is free to access, with new users needing to create a login to view the directory. Existing users of Adwanted UK’s Connected platform already have access as part of their subscription. Register to the hub now: https://lnkd.in/eHSBRZpc
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Continuing with their Navigating Digital Media Series for ISBA, Kepler Biddable Product Lead, Jonathan D'Souza-Rauto, discusses how Google's decision to not kill off third-party cookies will go down as a pivotal moment in the history of digital advertising. However, with digital marketing being increasingly omnichannel, it might not prove to be a decisive one. A link to the article can be found in the comments below.
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Congratulations to Procter & Gamble for being awarded the Disability:IN 2024 Accessibility Impact Award. Our Vice President, Taide Guajardo, and the P&G team have been key to driving the accessibility agenda forward as one of the initial conveners of what is now known as the Ad Accessibility Alliance, encouraging and supporting others to make ads that are accessible to all.
Thank you, Disability:IN, for the 2024 Accessibility Impact Award, which recognizes our efforts in developing impactful digital and physical accessibility programs. We believe all employees, with their unique talents and lived experiences, should have the opportunity to grow and succeed — in turn, inspiring business growth through accessible innovation in our products, services and communications. Learn more about our commitment to inclusivity and a more accessible, #DisabilityConfident culture: https://lnkd.in/gXmnVJct
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With brands under greater pressure than ever to demonstrate the effectiveness and value of their media investments, ISBA's Insight & Effectiveness group addresses key challenges such as digital audience measurement, cross-media/ channel measurement, balanced attribution solutions and long-term vs short term. Join us, and group member, Benjamin S. for the next meeting this Thursday 6 September where we will be discussing all things #MMM. If you're an in ISBA member and would like to attend, please contact Claudia King.
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A great opportunity for our ISBA members to showcase their best advertising across the UK's news brands.
It’s that time of year — the #NewsworksAwards2024 are here and open for entries. We’re looking for the news brand advertising cream of the crop, as well as celebrating stand out advertisers and rising agency talent. Find out more and enter here: https://lnkd.in/ejHe75mj
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ISBA reposted this
With the July General Election announced to everyone's surprise on May 22nd, political advertising went into overdrive for the remainder of Q2. Volumes on the #JICMAIL panel grew by 11%, with political advertising accounting for nearly 10% of all #DirectMail volumes and a quarter of #DoorDrop activity. Join our #webinar at 2pm on 16th September to understand the impact that this surge in activity had on the overall #mail performance metrics tracked by JICMAIL. In addition we will revealing hot-of-the-press rebooted mail circulation #data: published by Nielsen AdIntel and now officially endorsed by JICMAIL. https://lnkd.in/dKj6uWw2 #insight #research #goldstandard