ISBA

A brilliant article in Marketing Week from ISBA's Sustainability Forum Chairs Lisa Boyles and Georgina Bramall on what actions marketers can take to help with the climate challenge. The article mentions initiatives that ISBA partner and support including Ad Net Zero and We Are AdGreen

We're delighted to once again be hosting our popular Progress against Priorities event on Wednesday 30 October, 10am During this online session you will hear from ISBA's Director General, Phil Smith and his team on what ISBA has delivered so far this year on subjects including:  Responsible Use of Generative AI - Lorna East Accessible Advertising in practice - Bobi Carley, Origin - Why it's so important for advertisers - Tom George Does brand safety still matter? - Phil Smith The event is open to anyone interested in the UK advertising and media landscape. Find out more here - https://lnkd.in/egm74vtA

Working closely with our advertiser and association members (inc ISBA and ANA), WFA is proud to facilitate an industry programme developing a global cross-media measurement framework (‘Halo’) for local deployment. Our bi-monthly Townhall series takes place next Weds at 8am PST / 11am EST / 4pm UK / 5pm CEST. Anyone can (and should) join to hear about progress. Next week we’ll hear from Martin Lawson at Origin - The UK Cross Media Measurement Programme, as they reach their seminal beta trials. Sarah Mansfield will remind us why Unilever care about CMM. Lastly, we’ll hear from Andrew Bradford at Kantar on what’s required from panels to enable the framework. Hope you can join. https://lnkd.in/esxXxffX

LEAD, the Advertising Industry's Annual Summit returns for 2025 The Advertising Association, the IPA (Institute of Practitioners in Advertising) and ISBA will hold their annual conference on 6 February 2025 at the QEII Centre in London, to set the industry’s agenda for the year ahead. The full agenda will be launched soon, you can find out more and book your tickets, here - https://lnkd.in/eVF3F_9v

In case you missed it, the two latest episodes of the #ISBASays podcast are both discussing the use of #GenerativeAI in advertising, and the issues of bias, and trust and transparency. ISBA advocates for a responsible and collaborative approach to Generative AI usage in advertising. We also recently published Generative AI Guidance and Agency Contract Terms - https://lnkd.in/eUATiaG2 You can listen to both episodes of the podcast - as well as previous episodes - in the link in the comments.

We wrapped up #AOPCRUNCH with two fantastic panels. First up, we heard from Mun-Keat Looi, The BMJ, Jacqui Merrington, Mail Metro Media, and Toby Granville, Newsquest Media Group, to understand how different types of publishers are working to maintain their trusted environments. One particularly interesting aspect of the conversation centred around the role of AI in digital publishing. The three publishers have different approaches, but it was clear that it’s essential to keep a human in the loop and to have a transparent policy around AI usage, which you articulate clearly to your journalists and your audience. We also heard from Dan Larden, ISBA, and Rosie Kitson, Havas, to understand how client brands are working towards building strategies to fund accountable and trusted environments. There’s a growing desire from the client perspective to develop and invest in responsible media strategies. Block lists are typically broad strokes which can be harmful, but equally, it’s the solution that advertisers know and trust right now. We need to build more direct relationships between the buy side and publishers is to ensure that the trust is there to support advertisers as they step away from block lists. Private marketplaces are also becoming a valuable tool for advertisers to use, and there is an opportunity for industry bodies to come together and define what a premium digital publishing environment looks like and how it operates. Thank you again to Jules Kendrick, TAG, for expertly guiding us through the morning's discussions as our moderator. https://lnkd.in/emryaEe4 #misinformation #disinformation #digitalpublishing

Just about recovering my voice after The Labour Party conference 🗣️ I’ve been going to Conference for a long time now, and this was a fascinating one - with some pensiveness about the task ahead, and Ministers getting to grips with the challenges they face. Keir Starmer and Rachel Reeves left us in no doubt that there won’t be any easy answers, but that they’re determined to tackle those economic and social problems that we have to solve if Britain is to thrive. Business will be a key partner in that endeavour, so it was great to catch up with ISBA members in Liverpool, and to co-sponsor the Total Politics reception alongside the Advertising Association and PRCA. Lots of conversation on food & drinks ads and AI, in particular. If you’d like to catch up post-Conference, including on what emerging government policy means for advertising, let me know!

For anyone interested in the future of cross media measurement and the wider media landscape in general, it's worth checking this out. ISBA director-general Phil Smith will speak to The Media Leader UK editor-in-chief Omar Oakes about Origin on stage at The Future Media London (8-9 October, at King’s Place, London). Sam Taylor will also be speaking to Omar in the opening panel of the day, and I'll cover Project Origin on my own measurement panel later in the morning featuring leaders from Adidas, UM and more.

Following the launch of Origin's Beta Trial this morning, it's great to see how passionate ISBA member Sam Taylor is about Origin - The UK Cross Media Measurement Programme. A great read - https://lnkd.in/eaqGwR_y

Today's an important day for how UK media is going to be measured.... which is becoming more important than ever for how its traded as audiences continue to fragment. - ISBA's cross-media measurement initiative Origin is going live with real data for the first time - As The Media Leader UK revealed previously, Origin is pressing ahead without using Barb data in the platform. - In an oped today for TML, leading marketer Sam Taylor has hit back at suggestions that Origin would be a rival to Barb as a TV trading currency... - ...although advertisers are still in the position of paying twice for TV audience data: for how long will agencies/brands keep paying for a Barb subscription AND an advertiser levy which funds Origin? - Meanwhile Barb is bringing on streamers Netflix, Discovery+, and (soon) Disney+ on to its Advanced Campaign Hub which combines Barb panel data with media companies' first-party data. Lots going on in our daily newsletter today (below is just a fraction of it! Will post link in the comments)...