The IIAR> (Institute of Influencer & Analyst Relations)

Last call to register for the analyst firm webinar with Omdia! Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Canalys, ESG, Heavy Reading, IHS Markit, Informa, Datamonitor, Tractica and Heavy Reading into a single entity. In this IIAR> webinar with Omdia, we will discuss: - Omdia’s overall Intelligence & Advisory business  - Omdia’s Ward’s and Canalys  - An update on the new Senior Leadership team and Research VPs.  - Omdia's 2025 research agenda Our guests from Omdia will be: Bill Morelli / I&A President, Omdia Evan Kirchheimer / Chief Research Officer, Omdia Iva Gotovac / VP Marketing , Omdia IIAR> Hosts: Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications Avinash Murthy / AR Lead, AWS Patrick O. / Director AR, Microsoft Event details: Date> Thursday 26th September 2024 Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST  REGISTER NOW: IIAR> Analyst Firm Webinar: Omdia https://lnkd.in/dRxYqVfQ #ARChat Andrew Hsu Aniruddho Mukherjee Anja Steinmann, MBA Crystal G. Julia Popa-Boulton Julia Renalds Ashutosh Dikshit Susan Peters Rachel Kaltenbach Chris Manfredi Pedro Domingues Antonella Crimi Ludovic Leforestier Nathan Herrman

When you work in marketing the number one thing that makes your job easier is if what you’re promoting is actually good. 😉 I can honestly say that Bill Morelli and Evan Kirchheimer make my job very easy. Join us at the The IIAR> (Institute of Influencer & Analyst Relations) webinar and hear what we have in store for you. Event details: Date> Thursday 26th September 2024 Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST  REGISTER NOW: IIAR> Analyst Firm Webinar: Omdia https://lnkd.in/diPSRmRM

Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Canalys, ESG, Heavy Reading, IHS Markit, Informa, Datamonitor, Tractica and Heavy Reading into a single entity. In this IIAR> webinar with Omdia, we will discuss: - Omdia’s overall Intelligence & Advisory business  - Omdia’s Ward’s and Canalys  - An update on the new Senior Leadership team and Research VPs.  - Omdia's 2025 research agenda Our guests from Omdia will be: Bill Morelli / I&A President, Omdia Evan Kirchheimer / Chief Research Officer, Omdia Iva Gotovac / VP Marketing , Omdia IIAR> Hosts: Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA Patrick O. O’Rourke / Director AR, Microsoft Event details: Date> Thursday 26th September 2024 Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST  REGISTER NOW: IIAR> Analyst Firm Webinar: Omdia https://lnkd.in/diPSRmRM #ARChat Andrew Hsu Aniruddho Mukherjee Anja Steinmann, MBA Crystal G. Julia Popa-Boulton Julia Renalds Ashutosh Dikshit Susan Peters Rachel Kaltenbach Chris Manfredi Pedro Domingues Antonella Crimi Ludovic Leforestier Nathan Herrman

Official The IIAR> (Institute of Influencer & Analyst Relations) post coming soon but I'm looking forward to co-hosting Bill Morelli and Iva Gotovac from Omdia on the 26th September together with Patrick O. and Aniruddho Mukherjee #ARchat

Last call: register now for our managing vendor evaluations webinar! As part of a Best Practice Paper refresh, The IIAR> Editorial Committee is running a discussion group to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc. We'll cover the following: Strategy & Business Message Alignment Internal SME Engagement RFI Management Customer References & Online Reviews Briefing and demos IIAR> Editorial Committee hosts: Chris Germann / Independent AR professional, IIAR> Member Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications Robin Schaffer / IIAR>Member and Principal, Schaffer AR Noelle C. Shipley Shipley / IIAR>Member and Independent AR professional Event details: IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.) REGISTER NOW: https://lnkd.in/d_uUaFw3 Date> Thursday 5th September 2024 Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST #archat Andrew Hsu Aniruddho Mukherjee Anja Steinmann, MBA Crystal G. Julia Popa-Boulton Julia Renalds Ashutosh Dikshit Susan Peters Rachel Kaltenbach Chris Manfredi Pedro Domingues Antonella Crimi Ludovic Leforestier Nathan Herrman

The IIAR> is hosting an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc… IIAR> Editorial Committee hosts: Chris Germann / Independent AR professional, IIAR> Member Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications Robin Schaffer / IIAR>Member and Principal, Schaffer AR Noelle C. Shipley Shipley / IIAR>Member and Independent AR professional Event details: IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.) REGISTER NOW: https://lnkd.in/d_uUaFw3 Date> Thursday 5th September 2024 Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST #archat Andrew Hsu Aniruddho Mukherjee Anja Steinmann, MBA Crystal G. Julia Popa-Boulton Julia Renalds Ashutosh Dikshit Susan Peters Rachel Kaltenbach Chris Manfredi Pedro Domingues Antonella Crimi Ludovic Leforestier Nathan Herrman

Last chance to register for the AR and Marketing discussion webinar! The IIAR> North American Chapter aims to: - Share ideas, experiences and best practices - Collaborate and speak on issues of concern to the AR community - Provide networking opportunities for professionals Their second webinar will be a discussion group on AR and marketing through three case studies: - Using analyst insights for messaging/ content reviews - Leveraging earned and paid content - Working with marketing analysts Join our IIAR> North American Chapter Co-Leads: Susan Peters / Director, Analyst Relations at SUSE LLC Nathan Herrman / AR Manager, Cradlepoint part of Ericsson Rachel Kaltenbach / Director, Global Analyst Relations, Veeam   Chris Manfredi / Global Analyst Relations Director, Sprout Social REGISTER NOW https://lnkd.in/dZ9259QQ Date> Thursday 22nd August 2024 Time> 1100 PDT / 1400 EDT #ARchat Andrew Hsu Aniruddho Mukherjee Anja Steinmann, MBA Crystal G. Julia Popa-Boulton Julia Renalds Ashutosh Dikshit Susan Peters Rachel Kaltenbach Chris Manfredi Pedro Domingues Antonella Crimi Ludovic Leforestier Nathan Herrman

GigaOm just lowered it subscription fee to USD 150, see Howard Holton's post below. The IIAR> (Institute of Influencer & Analyst Relations) members should check the full webinar with Ben Book and Jon Collins hosted by Rachel Kaltenbach, Nathan Herrman and Ludovic Leforestier to get an update on GigaOm > https://lnkd.in/duXe_FH6 #ARchat

Last Call to register for the IIAR> Analyst Firm Webinar with 451 Research! Where is 451 Research five years after S&P Global acquisition, and how have they leveraged this strategic move to reach beyond the IT ecosystem? The IIAR> is eager to discuss 451’s research agenda and to explore how our members can best work with the analyst firm. Guests: Brian Partridge / Head of 451 Research/Kagan, S&P Global Market Intelligence Kelly Morgan-Szydlo / Research Director, Datacenter Services & Infrastructure at 451 Research S&P Global Market Intelligence IIAR> Hosts: Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  Denise A. Rueb / Head of Global Analyst Relations, Hitachi Ventara Event details: REGISTER NOW: IIAR> Analyst Firm Webinar: 451 Research https://lnkd.in/eacuGejX #ARChat Andrew Hsu Aniruddho Mukherjee Anja Steinmann, MBA Crystal G. Julia Popa-Boulton Julia Renalds Ashutosh Dikshit Susan Peters Rachel Kaltenbach Chris Manfredi Pedro Domingues Antonella Crimi Nathan Herrman

While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them. Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help achieve their goals, while also helping AR enhance its value in the organization. >Analyst insights for messaging reviews, positioning and beyond >The value of earned content and how to leverage it.  >Leveraging marketing analysts to improve tactics This IIAR> Webinar will be hosted by the IIAR> North American Chapter Co-Leads: Susan Peters / Director, Analyst Relations at SUSE LLC Nathan Herrman / AR Manager, Cradlepoint part of Ericsson Rachel Kaltenbach / Director, Global Analyst Relations, Veeam   Chris Manfredi / Global Analyst Relations Director, Sprout Social REGISTER NOW https://lnkd.in/dZ9259QQ Date> Thursday 22nd August 2024 Time> 1100 PDT / 1400 EDT #ARchat Andrew Hsu Aniruddho Mukherjee Anja Steinmann, MBA Crystal G. Julia Popa-Boulton Julia Renalds Ashutosh Dikshit Susan Peters Rachel Kaltenbach Chris Manfredi Pedro Domingues Antonella Crimi Ludovic Leforestier Nathan Herrman