Inside Out® Community

The Future of In-House Creative Leadership Podcast New episode out now Emma Sexton meets Matt Richmond, Global Creative Director at Avon, to discuss the future of in-house creative leadership. Among various insightful topics, Matt shares how he is embracing AI in his team and role. Initially sceptical, he now recognises the immense value AI brings in enhancing consumer engagement and crafting authentic experiences. By leveraging AI for insights and contextual content, Matt's team can focus more on creativity and less on repetitive tasks. He explains how AI aids in visualising concepts, understanding brand tones, and quickly creating viable products. Embracing AI has not only improved efficiency but also expanded the creative canvas, enabling his team to explore new creative directions and deliver impactful marketing strategies. Link to the episode in the comments. #inhouseagency #brand #creative Emma Sexton Sarah Halfpenny

🏆 Exciting News! 🏆 We are thrilled to share a special edition of our newsletter announcing the Shortlist for the 2024 Inside Out® Award. After hours of debate, discussion, and deliberation, we are excited to announce this year's Inside Out® Awards shortlist. The Inside Out® Awards exist to recognise and reward amazing creativity from within in-house creative teams across the UK and EMEA. The Judges acknowledged those teams who had ambition to do things differently. The teams who created strong integrated campaigns, who connected across the business, and who are positively impacting the brand. The Inside Out® Award Winners will be announced live in London on Thursday 24th October at 18.00pm - 21.00pm at the Curzon Soho. Subscribe to get notified when a new newsletter is available. Emma Sexton Sarah Halfpenny

The Future of In-House Creative Leadership - An Insights Report by the Inside Out® Community, the home for in-house Creative Leaders across the UK and EMEA. This report includes a collection of macro-observations from the world of business and brands, alongside micro insights from our community, members, and annual awards. Since its launch, we've not only had hundreds of downloads from across the creative industry, but we have also received overwhelming feedback: 👉 “Thank you for creating this super informative read, I've never seen this type of in-house creative analysis.“ 👉 “Well written, well researched, and concise report.” 👉 “Just read the report cover to cover. I love the questions poised and will definitely be referring back to them.” Download the full report for free - link in the comments. #Inhousecreativeleadership #inhouseagency #ceo #brandbuilding Emma Sexton Sarah Halfpenny

Leading from the Inside Out - A leadership course tailored especially for in-house creatives. We have partnered with Inside Out® Advisor and leadership expert Gillian Davis to create a bespoke leadership program especially for in-house creatives. “This course is driven by leadership as it relates to your business. While it includes essential elements of self-awareness and authentic leadership, it goes further to ensure these skills are applied in the context of your business environment, understanding the strategy, marketplace, and priorities.” Gillian Davis Modules include: 👉 Understanding Your Environment 👉 Shaping Your Team Culture 👉 Strategic Alignment 👉 High Performing Teams 👉 Leverage your peers 👉 Behaviours 👉 Leading with AI The full course outline can be found at the link in the comments. DM us with your interest at [email protected] Emma Sexton Sarah Halfpenny

🚀 This Month's Insider Has Arrived! 🚀 With so much going on across our membership community, awards, and events, this monthly newsletter will provide you with an inside view of the current agenda. We highlight the hot topics being discussed by our community, share insights and learnings, and keep you posted on what’s coming up. Don't miss out! Subscribe to our newsletter to stay informed. Stay inspired! The Inside Out Community Team #inhouseagency #brand #creative

The Future of In-House Creative Leadership Podcast New episode out now Emma Sexton meets Gillian Davis, Founder at OverTime Leader. Gillian specialises in leadership transformation in the modern workplace and has worked with design leadership teams at companies like Spotify, Typeform, and WeTransfer. In this episode, she discusses the emerging themes and patterns in leadership based on her extensive conversations with leaders. She highlights the need for creative leaders to understand and scale the creative mindset throughout the business, not just within their teams. Gillian emphasises the importance of aligning creative processes with business goals and speaking the language of business to demonstrate the value of creativity. We also discuss our in-house creative leadership course, which we have co-created with Gillian. Gillian explains why this course is different from other leaderships programmes, how we have tailored it to the nuances of being an in-house creative leader by covering crucial aspects like understanding business strategy, aligning team goals with company culture, fostering strong peer connections, and a bonus AI session. Link to the podcast in the comments. #inhouseagency #brand #creative Emma Sexton Sarah Halfpenny

Announcing a brand new training course - Leading from the Inside Out - A leadership course tailored especially for in-house creatives. We have partnered with Inside Out® Advisor and leadership expert Gillian Davis to create a bespoke leadership program especially for in-house creatives. While it includes essential elements of self-awareness and authentic leadership, it goes further to ensure these skills are applied in the context of your business environment, understanding the strategy, marketplace, and priorities. Modules include: 👉 Understanding Your Environment - connecting the dots between mission and vision and the work your team is driving. 👉 Shaping Your Team Culture - connecting the company values to your strategy and identifying the team culture you need to foster to have impact. 👉 Strategic Alignment - exploring the art of communicating and leading through change, how to spot zones of influence and how to ‘win’ when you really understand the business you’re in. 👉 High-Performing Teams - examining how to create the conditions for great team performance. From hiring to difficult conversations to keeping folks engaged and motivated in a world you can’t always control. 👉 Leverage your Peers - identifying allies and champions and how to use influence and persuasion tactics to make connections across the business. 👉 Behaviours - developing a leadership canvas to leverage your strengths, improve skills in conflict resolution, navigating challenges, delegation, and maintaining focus. 👉 Leading with AI - exploring how creative leaders can leverage and integrate AI to drive innovation. The full course outline can be found at the link in the comments. DM us with your interest at [email protected] Emma Sexton Sarah Halfpenny

The Future of In-House Creative Leadership, brought to you by the Inside Out® Community - the professional home for in-house creative leaders. As we enter the fourth wave of in-housing creativity, we talk to the in-house creative leaders and industry experts who are taking their teams and brands to the next level. Hosted by Inside Out® Community founder Emma Sexton, tune in once a fortnight for brand new episodes. Link in the comments. #inhouseagency #brand #creative Emma Sexton Sarah Halfpenny

Leading from the Inside Out - A leadership course tailored especially for in-house creatives. Are you ready to transform your in-house creative career journey by redefining your approach to leadership within your organisation? Inside Out® are thrilled to launch our first leadership course tailored especially for in-house creatives. “From the feedback we received from the community, it was clear that we needed a leadership program tailored specifically to the unique challenges and nuances of in-house creative teams. We have ensured this course doesn't feel like a generic leadership program but instead is focused on the key areas that will make a significant impact on your role as a creative leader within your business." Emma Sexton 👉 The course is entirely online and delivered over 16 weeks. 👉 All 8 modules will be covered during 2 hour structured sessions 👉 Time commitment per week: 3 hours 👉 The course will run Q3/Q4 2024 and Q1/Q2 2025. 👉 The full course outline can be found in the link in the comments. If this course is of interest to you or members of your in-house creative team, simply email Sarah at [email protected] with your interest in participating, and we can help you get started. Emma Sexton Sarah Halfpenny

The Future of In-House Creative Leadership - An Insights Report by the Inside Out® Community, the home for in-house Creative Leadership across the UK and EMEA. This report includes a collection of macro-observations from the world of business and brands, alongside micro insights from our community, members, and annual awards. Since its launch, we’ve not only had hundreds of downloads from across the creative industry, but we have also received overwhelming feedback: “I thought the report was excellent and it couldn’t have come at a better time. I’m working with my VP to evolve the in-house creative offering and many of the topics are conversations I have had in the past few months, which are covered in the report. It’s always good to have a report such as yours to support and reassure that we are moving in the right direction.” Download the full report for free - link in the comments. #Inhousecreativeleadership #inhouseagency #ceo #brandbuilding