InfoSum

We’re delighted to share that InfoSum’s Global Communications Manager, Cara Hoenkhaus, and Senior Product Marketing Manager, Marina B., have been shortlisted for The Global Women in Marketing Awards 2024! 🎉 The theme of this year’s event is ‘The Year of the Exemplar’ and will showcase the exemplary work of the inspirational women who influence and impact the evolving global marketing landscape. Congratulations, Cara and Marina! View the full shortlist here: https://hubs.la/Q02X83xC0 #InfoSum #WomenInTech #WiMAwardsGlobal2024 WOMEN IN MARKETING COMMUNITY INTEREST COMPANY

🏔️ One week to go until InfoSummit: Disruptive Technologies! Of course, we couldn’t run an event on disruptive technologies and not talk about AI, could we? So next Wednesday, we’re delighted to have InfoSum’s SVP, Marketing & Communications, Ben Cicchetti, host AI expert and enthusiast Sean Betts 🤓, Chief Product & Technology Officer at Omnicom Media Group, in a fireside chat! The discussion will delve into how Generative AI is transforming the media industry - from enhancing audience insights and customer intelligence to revolutionizing media planning, execution, and measurement. They’ll also explore the balance between AI innovation and maintaining consumer trust in an increasingly data-conscious world. If you’re interested in how AI is reshaping the future of media and advertising, make sure to join us on November 13th in London! Register here: https://hubs.la/Q02TgBvY0 #InfoSum #InfoSummit #GenerativeAI #FutureofMedia

“I suppose we’ve got to lean into the fact that Apple did this a few years ago in terms of their cross-device tracking, and they gave consumers the power to opt-out, and we saw cross-device tracking opt-outs go between 60% and 70%. So we’re expecting similar across the Google platforms. And it’s absolutely the right thing to do, right?” Tune into the latest episode of Identity Architects to hear Sarah Robertson, Director of Product at Experian, talk about what marketers should expect from the future and how to prepare. 🎧 Listen here: https://hubs.la/Q02Whb8D0 #InfoSum #IdentityArchitects #DataCollaboration #FirstPartyData

🇮🇹 We had a blast last week at #Intersections2024 in Italy, speaking on stage with ReStore - Your eGrocery Solution and The Coca-Cola Company! ReStore CEO Barbara Labate set the scene, explaining the power of retail media and data collaboration before handing over to Stefania Tonon, Head of Restore Media, who was joined by panel guests Cecilia Sandrucci, EU Director, Consumer Data Acquisition and Activation at The Coca-Cola Company and our very own Riccardo Polizzy Carbonelli, Senior Sales Director, Italy. Together, they presented a Coca-Cola case study focusing on how first-party data collaboration enabled The Coca-Cola Company to: 🛒 Deepen knowledge of Coca-Cola consumers 🔎 Uncover correlations between products and consumer behavior 🚀 Plan targeted advertising campaigns based on first-party data while prioritizing consumer privacy Thanks for having us ReStore and #Intersections2024! IAB Italia ADCI - Art Directors Club Italiano UNA - Aziende della Comunicazione Unite #InfoSum #RetailMedia #DataCollaboration

🏔️ InfoSummit: Disruptive Technologies is just over a week away! Kicking the event off and the first session of the morning will be an exciting panel discussion with Yahoo Advertising, The CLV Group, Utiq, and Uber! InfoSum’s Enterprise Sales Director, Kate Blaxill, will be joined by industry experts Alice Beecroft from Yahoo Advertising, Jamie Williams from The CLV Group, Sara Vincent from Utiq, and Paul Wright 🌻 from Uber to explore the disruptive and innovative technologies driving the next media era. From the rapid rise of commerce media to the evolution of shoppable media and new forms of identity, this panel will dive into the solutions shaping the future of how brands connect with consumers. View the full agenda and register here: https://hubs.la/Q02TgBvY0 #InfoSummit #DataCollaboration #CommerceMedia #Identity

"Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should." It turns out Dr. Ian Malcolm was on to something when he said this in Jurassic Park back in 1993. It's precisely the attitude we took as an industry. Just because we could use cookies to track individuals across sites and devices didn't mean we should. As InfoSum CEO Lauren Wetzel explained in her presentation at DMEXCO - Digital Marketing Expo & Conference this year, it's time to embrace privacy and eliminate outdated data practices if you want to succeed in the first-party data era: https://hubs.la/Q02TgnBy0 #InfoSum #DataCollaboration #DataPrivacy #DMEXCO #DMEXCO24

👻 🎃 It’s that time of year again – when ghosts, ghouls, and spooky creatures roam the streets. But for businesses, the scariest monsters aren’t outside; they’re lurking within their data practices. Writing in Performance Marketing World, InfoSum’s SVP, Marketing & Communications, Ben Cicchetti, explains how to keep The Data Sharing Phantom, The Data Swamp Monster, The Cookie Creature, and Frankenstein’s Stack at bay this Halloween. “Whether it’s the unseen eyes prying into your personal information, the swamp monsters of centralized data, or the cookie creatures stalking your customers, the nightmares are real. Fortunately, with data collaboration platforms and data clean room technology, you can face these horrors head-on.” Read more: https://hubs.la/Q02Wm51s0 #InfoSum #DataCollaboration #DataCleanRooms #DataPrivacy

InfoSum is excited to dive into the world of privacy-enhancing technologies (PETs) at IAB Tech Lab’s International Summit next week in London! In a panel session moderated by IAB UK’s Aniss L., InfoSum CTO Alistair Bastian will join Google’s Alex Cone, choreograph’s Matthew McIntyre, and Decentriq’s Sylwia Iwanejko-Sajewska to discuss how PETs empower companies to balance marketing performance with consumer privacy. If you’re attending and want to learn how PETs can help you unlock the full value of your first-party data, make sure to connect with InfoSummers Alistair and Kate Blaxill at the event! Arrange to meet the team here: https://hubs.la/Q02Wk-HJ0 #InfoSum #PrivacyEnhancingTechnologies #DataPrivacy #DataCollaboration

🎙️ The latest episode of Identity Architects is here! In this episode, Ben Cicchetti sat down with Sarah Robertson, Director of Product at Experian. Tune in to hear Sarah and Ben discuss: 💡 Experian’s new Consumer Sync solution 🚀 Combining identity, insights, and privacy through data collaboration 🤖 How Experian is using GenAI  ⚠️ Why a cautious approach to GenAI is needed, and much more! 🎧 Listen here: https://hubs.la/Q02Whb8D0 #InfoSum #IdentityArchitects #DataCollaboration #DataPrivacy

“Marketeers have a real power within them to influence and change society. And if that means having slight nods in your ads that can make people feel seen and validated, that’s really powerful.” 🎧 Listen in to Lee Mabey (MBA), Managing Partner at dentsu X, on Identity Architects, discuss the importance and positive impact of inclusive advertising: https://hubs.ly/Q02TC0560 #InfoSum #IdentityArchitects #DEI #DiversityAndInclusion