📆Last week at Advertising Week, ID5's Caitlin Borgman took the stage with Ziggy Zografakis of Roku , Jonathon Troughton from Frameplay , and Joshua Yamuder of iHeartMedia . They spoke about addressability in emerging channels like CTV, gaming, and audio. 🫠Did you miss the session? Not to worry you can watch the full discussion here > https://lnkd.in/emaexp5d
ID5.io
Technology, Information and Internet
Building a neutral and privacy-first universal ID for digital advertising
About us
ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included. ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments. We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts. Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io
- Website
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http://id5.io
External link for ID5.io
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2017
- Specialties
- identity, gdpr, privacy, and addressability
Locations
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Primary
London, GB
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New York City, NY, US
Employees at ID5.io
Updates
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ID5 is excited to be integrated with lockr's Audience Integration Manager (AIM) through lockrKeys, simplifying identity solutions for publishers. This collaboration streamlines access to multiple identity providers, including ID5, allowing publishers to easily manage and activate IDs across platforms, reducing time and effort. Congratulations to Keith Petri and the entire lockr team!
lockrKeys 🔐 It’s just a matter of clicking a button, Stephanie Mazzamaro said. “That’s it.” In today’s shifting landscape, publishers must leverage first-party audience data while maintaining flexibility and control. The pressure to iterate quickly often leads to rushed implementations, wasting resources and risking data integrity. But simply testing everything without being able to measure or adjust is a costly mistake. lockr’s Audience Integration Manager (AIM) helps publishers avoid this by allowing seamless integration and removal of providers without the need for complicated code changes. This flexibility is essential, as first-party data becomes increasingly valuable with the disappearance of third-party cookies. AIM ensures publishers control how data is used, shared, and protected. As the digital ecosystem evolves, AIM allows publishers to differentiate themselves with precision, not volume. By maintaining control and portability, publishers can effectively manage their most valuable asset — their audience — and drive future growth. Allison Schiff dives deep on all things lockr, AIM, lockrKeys, and the expansion of our offering in today's AdExchanger piece. Check out the link in the comments. Appreciate the support by Mathieu Roche at ID5.io, Travis Clinger at LiveRamp, and Gabe Richman The Trade Desk.
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☎️London's calling! Join ID5 in the heart of London to catch up on all things programmatic, identity, and more. ✍️Register your interest today > https://ow.ly/Nkln50TwXeO
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🍪ID5's Davide Rosamilia weighs in on the CMA investigation and Chrome Cookie Removal (or lack of)... ✅ Check out the full story from Allison Schiff at AdExchanger > https://ow.ly/aAWx50TFJzl
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📺 Join ID5's Caitlin Borgman , Chief Commercial Officer, on October 10th at Advertising Week to learn more about Addressability in CTV, Digital Audio and Gaming. She'll be joined on stage by an all-star line up including, Jonathon Troughton, CEO of Frameplay, Ziggy Zografakis, Director of Partnerships Roku, and Joshua Yamuder Senior Director of Digital Revenue Operations iHeartMedia. 👀See you there > https://ow.ly/X5c750TFqih
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🏆We're proud to share that ID5's very own Davide Rosamilia , VP of Product, is a Council Juror for the 2024 SMARTIES Awards. Congratulations to Davide, the other jurors, and soon to be announced finalists!
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🫠Did you miss ID5 on the Road Germany? Never fear you can find all the key insights from the sessions in our recap blog. 🇬🇧If you're in London you can also join us for round 2 at ID5 on the Road: London > %{link-setting-id:e0bbe347-4812-c8d3-2622-0b7cd4ade7d9} 📕Read More > %{link-setting-id:b1ba1c91-e4b6-6a8f-f985-a0eaf6e8e95a} 📣Major shout out to our amazing panellists again🙏: Isabel Flores Ruiz - Zeotap Svenja Onasch - iq digital media marketing gmbh Ilya Mavrychev - YOC Sven Hagemeier - The Trade Desk Ben Fenster - Anzu.io Benjamin Masse - Triton Digital Anna Lena Schenk - Virtual Minds
ID5 on the Road Germany: Post Event Recap - ID5
https://news.id5.io
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⚖️ “So far the DOJ has effectively demonstrated the extent of Google’s control over the sell-side of the ecosystem, but the prosecution must also address illegal tying when it comes to the buy-side components,” said Mathieu Roche, CEO of ID5, an ad tech firm. “If the prosecution can effectively do this, resulting in a breakdown of Google’s ad stack, we would see a fairer market which enables other companies to compete and foster innovation for the benefit of publishers and advertisers.” 🗞️Read the full article > https://ow.ly/QpGg50Tz5Uw
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⚖️ “So far the DOJ has effectively demonstrated the extent of Google’s control over the sell-side of the ecosystem, but the prosecution must also address illegal tying when it comes to the buy-side components,” said Mathieu Roche, CEO of ID5, an ad tech firm. “If the prosecution can effectively do this, resulting in a breakdown of Google’s ad stack, we would see a fairer market which enables other companies to compete and foster innovation for the benefit of publishers and advertisers.” Ad Age Garett Sloane 🗞️Read the full article > https://ow.ly/QpGg50Tz5Uw
Google antitrust case—key takeaways from the complex ad tech trial
adage.com
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🚗The ID5 team is back on the road! This time we're headed to London to share insights and success stories that will help you shape a resilient addressability strategy in all channels. ✍️Register your interest today > https://ow.ly/Nkln50TwXeO