IAG Loyalty

We know loyalty is a key driver of business success. Brands invest heavily to attract new customers, but retaining those customers can often be the real challenge.   We have spoken extensively about the importance of dealing with feedback and listening to customers, and so in our latest article, we caught up with our Voice of Customer lead, Michelle Quickfall to share how we achieve this practically, and how brands can act on feedback to elevate their loyalty programmes.   Read the article here: https://lnkd.in/enMJsAJh   #LoyaltyPioneers

Last month IAG Loyalty, British Airways, Chase and Visa celebrated an amazing 30 years of the British Airways Visa Signature® Card with an exclusive cardmember event at the Intrepid Museum in New York. ✈ Our valued cardmembers got to tour the famous Concorde, enjoy British themed cuisine and witness an incredible performance by Cynthia Erivo – Above & Beyond events are truly one-of-a-kind!   Learn more about the British Airways Visa Signature® Card here: https://lnkd.in/eZgPzcA4 #LoyaltyPioneers

We're delighted to announce our partnership with Choice Hotels International to offer members even more benefits when they travel. Members of Choice Hotels’ rewards programme, Choice Privileges, will now be able to convert their points into our global loyalty currency, Avios! 🩵 What this means for members: 🏨 Ability to earn Choice Privileges points at over 7,500 participating hotels ✈️ Access to a range of redemption benefits such as redeeming on reward flights and flight upgrades across IAG airlines: British Airways, Iberia, Vueling Airlines and Aer Lingus; as well as hotels and experiences. 💳 Use Avios as part payment on flights, and those who are also British Airways Executive Club members can use their Choice Privileges points as part payment with Avios with BA Holidays. 🍾 Redeem Choice Privileges points for Avios on other offerings including wine through The Wine Flyer. All the need-to-know details on the Choice Privileges Rewards Exchange programme can be found here: https://lnkd.in/ekyJuq9A A huge thank you to all teams involved in putting this partnership together. #LoyaltyPioneers #Loyalty

As we strive to make Avios a truly global currency that continues providing members with the most rewarding experiences, our CEO Adam Daniels recently caught up with Skift, as part of their Leaders of Travel: C-Suite Series, to discuss how we're working to achieve this and much more.   Adam spoke about: - Our ambition of making Avios a global currency, and the steps we're taking to achieve that. - How Avios has been expanding with new partnerships, the rationale behind them and potential future partners. - Trends in the global loyalty market. - The topic of loyalty programmes consolidation. - and much more... Read the full article here: https://lnkd.in/etPKDxsS   #LoyaltyPioneers #Skift #LoyaltyNews

The world around us is changing, and spending habits are changing in tandem. So just what makes a good loyalty programme today? How have shopping habits changed and what are consumers’ priorities right now? Earlier this year we published a thought-leadership report to cover this, and more, to help your brand navigate this new loyalty landscape. You can still download this report here: https://lnkd.in/en-FHc2V In our latest article, we've created a bite-sized version to unpack our findings from the report with the top 5 tips you need to know about and apply to your brand loyalty strategy. Read the full article here: https://lnkd.in/es98k5rs #LoyaltyPioneers #LoyaltyTrends

Innovation has become an increasingly important concept in the business space. Brands are using new methods – innovations – to become better, stay relevant, and provide the best possible service for consumers and clients. But how does this relate to the loyalty space? In our latest article, we caught up with our Head of Propositions, Juliette Hirst, and Head of Product, Anna Appleby to speak about all things innovation. The article covers: - How IAGL has innovated in the past - The process for innovation at IAGL - Measuring the success of an innovation - Learning from other businesses - Fostering a culture for innovation - and much more... Read the full article here: https://lnkd.in/dWpjSumt #LoyaltyPioneers #Innovation

The launch of the hugely successful Avios-Only flights last year, followed by the Iberia Plus Flight launching earlier this month, were examples of our commitment to providing our members with the most rewarding experiences, and our dedication to making Avios the most in-demand loyalty currency. Our Head of Pricing Glenn Commerford recently caught up with Simple Flying to discuss this in detail and more. Glenn spoke about: - The success of Avios-Only Flights so far. - Steps we're taking to make Avios even more desirable outside the aviation - and travel sectors. - Our new partnerships - The future and initiatives you can expect from us - and much more... Read the full article here: https://lnkd.in/eGEwPSQf #LoyaltyPioneers #LoyaltyNews

Following the launch of our partnership with Finnair earlier this year, we're thrilled to share that starting today members can now link their Finnair Plus and Executive Club accounts and reap all the benefits that brings. Members can follow the easy instructions by logging into their Finnair Plus account at finnair.com, or their Executive Club account here https://lnkd.in/e8pj-Mx3 and seamlessly transfer their Avios between both loyalty programme accounts. As part of the move, members will be able to transfer Avios as often as they wish, up to any value. Meaning members holding Avios on their British Airways Executive Club account can transfer them over and use them to upgrade their travel class on a Finnair flight, for example. They also now have increased opportunities to collect and use Avios, with access to both Finnair Plus awards and partners, but also to those of the British Airways Executive Club. Members can also easily collect Avios when flying with either airline, redeem them on flights, or simply use them when shopping, eating, or booking experiences with both Finnair and British Airways’ partners. This move is the next step for Finnair officially adopting Avios as its loyalty currency. Learn more here: https://lnkd.in/ewE5SKMq #LoyaltyPioneers #Finnair #BritishAirways

Here at IAG Loyalty, we put the customer at the heart of our decision-making. There are many ways we like to do this...💡 🌠 One of them is the awesome "Insight At Night" events, run by our UX team (shout out to Bonnie for being a driving force behind it!). These events are a fantastic way to connect with British Airways Exec Club members to hear their thoughts and feedback. We can't wait to learn more at next month's sold-out event! 📊 Another cool thing we use is our quarterly customer trend report. Our Proposition team bring the latest travel and loyalty insights to life in an easy-to-read report that every single teammate can use to shape their work. Just yesterday, during our weekly meetup, Alanah (one of our recent Club newbies!) shared some fascinating insights on generational differences in loyalty, #sustainability, cookie policies, and more! Super interesting stuff as always and lots to take away for our next Sprints! #LifeAtLoyalty #CustomerAppreciationDay

Super proud to share we've raised an incredible £66,000 (and counting!) to support the incredible work that Winston's Wish do to help young people cope with grief. Our fabulous teams have hiked, biked, raffled, ideated, danced, planted and workshopped their way to this milestone, and we couldn't be prouder. Bring on year two! 💪 #LifeAtLoyalty