IAG Loyalty

Two of our favourite office moments this week! 👋 We welcomed lots of new faces to our Club on Tuesday, as part of our Inspiring Induction day. It's not official until you get the living wall photo, right? ;-) and our Leadership Team couldn't resist joining for a pic after their 'get to know' session, too! 🧁 We celebrated the launch of Workday at IAG Loyalty, a huge upgrade in our People tech stack to make our working lives a breeze. 500 of us logged on in the first day, all fuelled by some delicious rainbow cake. We're loving the new additions! #LifeAtLoyalty #JoinedOurClub

A huge welcome to our newest partner Royal Caribbean Group. We're thrilled to announce that we have made holidays even more rewarding by partnering with the world’s largest cruise line, Royal Caribbean. A first-of-its-kind partnership allows adventurers to get away and earn 3 Avios for every £1/€1 spent when booking their pick of Royal Caribbean’s vacations. To start making the most of this, holidaymakers can simply sign up to the British Airways Executive Club, AerClub, Iberia Plus or Vueling Club. David Black, IAGL's Head of Retail, Travel & Leisure said: “We’re delighted to welcome Royal Caribbean International to our roster of partners that further ensure travel experiences become more rewarding for our members. When we look to bring in new partners, we look for popular brands that fit seamlessly into members’ lifestyles and travel choices. As one of the most popular cruise lines, Royal Caribbean ticks those boxes and more.” This reinforces our commitment to making Avios the most rewarding currency for all our members and continuing to add to our ever-expanding portfolio of leading partners. Learn more about this partnership here: https://lnkd.in/egSbFYK7 Discover how Avios can transform your loyalty offering here: https://lnkd.in/ebgvrfCD #LoyaltyPioneers

Our Contact Centre help over 40m customers turn Avios into unforgettable travel experiences. They're a friendly, welcoming, knowledgable team, and... they're hiring! Why join us? 🏡 Choose your home working hours 🌍 Worldwide travel discounts 🧠 Learning and Development agenda 🏝️ BA flight concessions, and more! Got someone in mind? Tag them in the comments or share the link below with family and friends. https://lnkd.in/eexZv_EE #JoinOurClub

Amazing news for all AerClub members. Huge credit goes to all our colleagues involved for their hard work in making this happen.   This follows the inaugural Avios-Only flight announcement with British Airways last year followed by the first-ever Iberia Plus flight earlier this year.   This milestone further demonstrates our commitment to offer all our members the most rewarding experiences.   #LoyaltyPioneers

Something a bit different for our feed today! 📸 ‘We bring passion to work’ is one of our six values, and it shows up in many ways — from dedication to our mission in loyalty to sharing our passions with teammates. Some of our people have a real talent for photography, capturing stunning moments on their travels, and we love to share these moments. 🌍 This is what happens when passion, perks, and a love for adventure come together! Special thanks to Chloe, Contact Centre Trainer, and Planning Manager, Keith, for sharing these amazing pics with us on #WorldPhotographyDay. #LifeAtLoyalty

Gamification has long been a topic of interest within the contemporary loyalty landscape.   Just why are we so easily drawn in by points, badges, and leaderboards? And what psychological levers can brands ethically pull to foster loyalty through gamification?   In our recent article, we examine the psychology behind gamified loyalty programmes and how brands can use game mechanics to motivate desired behaviours in a natural way.   Read the article here: https://lnkd.in/evCbrX2f   #LoyaltyPioneers

We're super proud to share that we have been shortlisted as a finalist in the 'Creative Thinkers - Marketing' category in the 2024 Skift Idea Awards for our Avios 'Everyday' campaign.   The Avios 'Everyday' campaign was designed to showcase how anyone can make their dream holiday a reality by simply collecting Avios through everyday transactions.   The campaign launched with a world-first film featuring people from all walks of life undertaking everyday tasks such as grocery shopping or buying a coffee - all whilst riding e-foil surfboards across a serene bay - metaphorically spending their way to their dream holiday.    If you haven't already, be sure to check out the film here: https://lnkd.in/df5TRJPB   View the full list of finalists here: https://lnkd.in/d5Tmruaq   Huge congratulations to all our colleagues involved and the Uncommon Creative Studio team for their creativity and hard work in making this happen. Here's hoping we can go one further when the winners are announced later next month.   #LoyaltyPioneers

📣 We’re pleased to announce a new partnership with Women in Tech UK and Diversity in Tech.   Our shared mission, to create opportunities for diverse talent to thrive in #technology, is one we’re really passionate about.  We believe an equitable, diverse, and #inclusive workplace is not only a more rewarding place to be for our people, but it also drives innovation and helps us solve complex problems. By embracing #diversity, we can better serve our customers and communities.   We look forward to supporting and inspiring this talented community over the coming months by sharing top tips, career advice and case studies from our fabulous teammates. Watch this space! 👀 https://lnkd.in/eR_dDihC https://lnkd.in/eYWCWQ2M #LifeAtLoyalty

Earlier this week, we trialled a new way to onboard at Loyalty with Inspiring Induction 🏁 We spent the morning sharing the who, what, why of IAG Loyalty, making new connections, asking questions and sharing top tips for boosting that Avios balance! All to make sure our newbies are set up for success as they start a new adventure with us. 👉 Our Head of Pricing, Glenn, kicked off the session sharing an overview what we do and how we do it, making time for questions along the way. 👉 Our Learning and Development Manager, Laura, then shared more about what makes us tick, with our values, culture, and a closer look at those travel perks, too. 👉 All rounded off by lunch with the team. A great way to put faces to names and build connections; so important in those early days of a new job! Inspiring Induction is just one part of a completely reimagined learning and development offering, Develop You. Helping our people take their careers—and our business—to new heights. We'll be sharing MUCH more about it in the coming months, so stay tuned. Another huge welcome to our new pioneers, and a big thanks to Glenn and Laura for making it happen... let's do this! #IAGLDevelopYou #LifeAtLoyalty

We know loyalty is a key driver of business success. Brands invest heavily to attract new customers, but retaining those customers can often be the real challenge.   We have spoken extensively about the importance of dealing with feedback and listening to customers, and so in our latest article, we caught up with our Voice of Customer lead, Michelle Quickfall to share how we achieve this practically, and how brands can act on feedback to elevate their loyalty programmes.   Read the article here: https://lnkd.in/enMJsAJh   #LoyaltyPioneers