IAG Loyalty

IAG Loyalty

Technology, Information and Internet

Join our club and reward the world.

About us

IAG Loyalty is part of International Airlines Group (IAG). We were founded as Airmiles in 1988 and became Avios in 2011, now we’re IAGL and we have over 30 years’ experience in loyalty. We manage the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub, and we have an impressive range of retail, travel and financial services partners of the Avios currency. We’re loyalty pioneers creating the world’s most rewarding experiences. That’s our vision. We help people to enjoy incredible experiences by collecting and redeeming the iconic Avios currency. We design customer loyalty programmes, build loyalty management tools, provide loyalty tech solutions, and produce invaluable data and customer insights to turn customer loyalty into a powerful tool for maximising a brand power and scale. We’re a vision and values led business. Our vision sets our ambition, and our values represent how we’re going to get there. Together, this perfect partnership unites our people into a club of colleagues that know why and how we do things here. Our values are owned by everyone in the club, and are uniquely ours: • We bring passion to our work • We have the courage to reimagine • We focus on agility • We excel in delivery • We keep learning and stay curious • We take belonging seriously Our colleagues bring our vision and values to life every day in all they do. For our business, for our customers and for each other.

Website
http://www.iagloyalty.com
Industry
Technology, Information and Internet
Company size
501-1,000 employees
Headquarters
London
Type
Public Company
Founded
1988

Locations

  • Primary

    123 Buckingham Palace Road, London

    London, SW1W 9SH, GB

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  • Speedbird Way

    Waterside

    Harmondsworth, Middlesex UB7 0GA, GB

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  • Birchwood Boulevard

    Pacific House

    Birchwood, Cheshire WA3 7WE, GB

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  • 49 Calle de Martínez Villergas

    Iberia Office

    Madrid, Madrid 28027, ES

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Employees at IAG Loyalty

Updates

  • View organization page for IAG Loyalty, graphic

    18,034 followers

    Very sad to say goodbye to our British Airways Holidays MD, Claire Bentley, after her 24 years at the helm - now time for a very well-deserved holiday. We're very excited that Andrew Flintham will join us in continuing to take the business to new heights. Here's to an exciting 2025 for BA Holidays and IAG Loyalty ✨

    View profile for Claire Bentley, graphic

    Managing Director at British Airways Holidays

    After the privilege of leading British Airways Holidays for 24 years I have decided to retire. I am delighted to confirm I will be succeeded by Andrew Flintham, currently UK&I Managing Director at TUI.   Some time ago I decided I wanted to retire, but Covid and the recent change in Holidays ownership resulted in me deferring leaving until now. It’s been a difficult decision, as BA Holidays has been my passion, but I need to adjust my priorities, take more time and look after myself. (I also plan to practice what we preach to our customers….taking lots more BA Holidays, and as our latest campaign attests, taking them very seriously indeed!)   This being something that has been planned for a while enabled an exhaustive recruitment process and in appointing Andrew, Adam Daniels and IAG Loyalty have secured a true pioneer in the holiday industry, from one of the UK’s most respected and successful tour operators. In his role he leads 5,000 colleagues, and last year TUI took 6 million customers on holiday. Earlier in his career he spent six years at BA in finance roles, and subsequently also worked for First Choice Holidays. I am so proud to have been part of a great team that has delivered such incredible results – transforming our business to drive huge growth without losing focus on a strong customer experience, collaborative partnership approach and maintaining the positive people culture that makes British Airways Holidays so special. I am in no doubt however that Andrew will bring a new and exciting perspective, from his broad and comprehensive industry experience, which alongside the continued passion of the Holidays team will ensure the business continues to flourish, to reach even greater heights over the years to come. Andrew will be joining us on the 28th October and we will have a handover period before I leave on the 15th November. When I head off in to the sunset I may share more ‘thank yous’!, but for now, thank you to all our partners, who have been with us on such an incredible and successful journey, and of course the amazing British Airways Holidays team, who I am in no doubt are the best in the industry. Thank you especially to Colm Lacy for his unstinting support over so many years, along with the entire British Airways team, and Adam for his counsel over recent months. Finally, to the British Airways Holidays Leadership Team of Catherine Onions, Duncan Roberts, John Price, Jonathan Smart, Matt Armstrong, Melanie Watts, Sarah Gray and Susie Bovis – thank you for your ever-present support, commitment, resilience, overwhelming fabulousness! and most importantly good humour, that has made the tricky days ok, and the good days unbeatable!   

  • View organization page for IAG Loyalty, graphic

    18,034 followers

    Last week we were delighted to have received the Highly Commended recognition in the 2024 South African Loyalty Awards 'Best Loyalty Partnership Programme' category for our partnership with Qatar Airways.   Just over two years ago, we announced the landmark news that the Qatar Airways Privilege Club, the loyalty programme of Qatar Airways, would adopt Avios as its reward currency.   In that time, members of both the Qatar Airways Privilege Club and the British Airways Executive Club have benefited from one of the most compelling loyalty networks and portfolio of partners in the industry. Since launch, hundreds of thousands of members have transferred tens of billions of Avios between both programmes.   The judge of this award commented: "For members of multiple loyalty programmes, distributed points (i.e. currency) earned across many programmes often dilutes their value. Qatar Airways and IAG Loyalty have pushed the envelope in giving members of the Qatar Airways Privilege Club options with a currency that is sought-after and coveted."   Huge congratulations to all our people involved, and our colleagues at Qatar Airways, for all their hard work in making this happen and continuing to provide the best experiences for our members.   You can view the full list of winners here: https://lnkd.in/dQrPFjM   #LoyaltyPioneers

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  • View organization page for IAG Loyalty, graphic

    18,034 followers

    We’re thrilled to announce on #InternationalDayOfCharity, that with the incredible support of our colleagues and customers, we’ve raised over £77,904 for Winston's Wish — smashing our original £50,000 target set at the start of 2023! 🎉 Since voting in Winston’s Wish as our charity partner, our people have lived out every single one of our values, coming together to support their vital work — bringing hope to children and young people when they lose someone they love. In fact, we have a folder full of smiley photos to show for it! 📸 Learn more about the amazing work of Winston’s Wish at https://winstonswish.org/ You can also contribute by donating Avios or cash through the BA Better Community Fund at https://lnkd.in/e9A4yWzQ #LifeAtLoyalty #DayOfCharity

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      +2
  • View organization page for IAG Loyalty, graphic

    18,034 followers

    Two of our favourite office moments this week! 👋 We welcomed lots of new faces to our Club on Tuesday, as part of our Inspiring Induction day. It's not official until you get the living wall photo, right? ;-) and our Leadership Team couldn't resist joining for a pic after their 'get to know' session, too! 🧁 We celebrated the launch of Workday at IAG Loyalty, a huge upgrade in our People tech stack to make our working lives a breeze. 500 of us logged on in the first day, all fuelled by some delicious rainbow cake. We're loving the new additions! #LifeAtLoyalty #JoinedOurClub

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  • View organization page for IAG Loyalty, graphic

    18,034 followers

    A huge welcome to our newest partner Royal Caribbean Group. We're thrilled to announce that we have made holidays even more rewarding by partnering with the world’s largest cruise line, Royal Caribbean. A first-of-its-kind partnership allows adventurers to get away and earn 3 Avios for every £1/€1 spent when booking their pick of Royal Caribbean’s vacations. To start making the most of this, holidaymakers can simply sign up to the British Airways Executive Club, AerClub, Iberia Plus or Vueling Club. David Black, IAGL's Head of Retail, Travel & Leisure said: “We’re delighted to welcome Royal Caribbean International to our roster of partners that further ensure travel experiences become more rewarding for our members. When we look to bring in new partners, we look for popular brands that fit seamlessly into members’ lifestyles and travel choices. As one of the most popular cruise lines, Royal Caribbean ticks those boxes and more.” This reinforces our commitment to making Avios the most rewarding currency for all our members and continuing to add to our ever-expanding portfolio of leading partners. Learn more about this partnership here: https://lnkd.in/egSbFYK7 Discover how Avios can transform your loyalty offering here: https://lnkd.in/ebgvrfCD #LoyaltyPioneers

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  • View organization page for IAG Loyalty, graphic

    18,034 followers

    Our Contact Centre help over 40m customers turn Avios into unforgettable travel experiences. They're a friendly, welcoming, knowledgable team, and... they're hiring! Why join us? 🏡 Choose your home working hours 🌍 Worldwide travel discounts 🧠 Learning and Development agenda 🏝️ BA flight concessions, and more! Got someone in mind? Tag them in the comments or share the link below with family and friends. https://lnkd.in/eexZv_EE #JoinOurClub

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  • View organization page for IAG Loyalty, graphic

    18,034 followers

    Amazing news for all AerClub members. Huge credit goes to all our colleagues involved for their hard work in making this happen.   This follows the inaugural Avios-Only flight announcement with British Airways last year followed by the first-ever Iberia Plus flight earlier this year.   This milestone further demonstrates our commitment to offer all our members the most rewarding experiences.   #LoyaltyPioneers

    View organization page for Aer Lingus, graphic

    124,177 followers

    UPDATE: SOLD OUT in under 3 hours!!! We’re thrilled to announce our first EVER Avios-Only flights! ✈️ Embark on a sun-soaked journey to Tenerife next April for an unbelievable 10,000 Avios return. Secure your seats using 50% less Avios if you book before Tuesday 3rd September – that’s right, ONLY 10,000 Avios return🎉 (plus taxes, fees and carrier charges). If you miss this week’s deal, you can still book for 20,000 Avios return (plus taxes, fees and carrier charges) while flights are available. Find out more and book your reward seat now at the link below https://lnkd.in/eUyK4CFR

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  • View organization page for IAG Loyalty, graphic

    18,034 followers

    Something a bit different for our feed today! 📸 ‘We bring passion to work’ is one of our six values, and it shows up in many ways — from dedication to our mission in loyalty to sharing our passions with teammates. Some of our people have a real talent for photography, capturing stunning moments on their travels, and we love to share these moments. 🌍 This is what happens when passion, perks, and a love for adventure come together! Special thanks to Chloe, Contact Centre Trainer, and Planning Manager, Keith, for sharing these amazing pics with us on #WorldPhotographyDay. #LifeAtLoyalty

    • Three giraffes cross a red road
    • Wild bufffalo graze in field
    • A BA plane coming in to land over Ibiza
    • An adult and baby elephant in the grass
    • Brooklyn bridge shot taken amongst the cycle paths and a blue sky
      +4
  • View organization page for IAG Loyalty, graphic

    18,034 followers

    Gamification has long been a topic of interest within the contemporary loyalty landscape.   Just why are we so easily drawn in by points, badges, and leaderboards? And what psychological levers can brands ethically pull to foster loyalty through gamification?   In our recent article, we examine the psychology behind gamified loyalty programmes and how brands can use game mechanics to motivate desired behaviours in a natural way.   Read the article here: https://lnkd.in/evCbrX2f   #LoyaltyPioneers

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  • View organization page for IAG Loyalty, graphic

    18,034 followers

    We're super proud to share that we have been shortlisted as a finalist in the 'Creative Thinkers - Marketing' category in the 2024 Skift Idea Awards for our Avios 'Everyday' campaign.   The Avios 'Everyday' campaign was designed to showcase how anyone can make their dream holiday a reality by simply collecting Avios through everyday transactions.   The campaign launched with a world-first film featuring people from all walks of life undertaking everyday tasks such as grocery shopping or buying a coffee - all whilst riding e-foil surfboards across a serene bay - metaphorically spending their way to their dream holiday.    If you haven't already, be sure to check out the film here: https://lnkd.in/df5TRJPB   View the full list of finalists here: https://lnkd.in/d5Tmruaq   Huge congratulations to all our colleagues involved and the Uncommon Creative Studio team for their creativity and hard work in making this happen. Here's hoping we can go one further when the winners are announced later next month.   #LoyaltyPioneers

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