⭐️ Star speakers incoming at Digital Upfronts ⭐️ Digital Upfronts runs from 2-24 October with all events free to attend. Confirmed talent so far includes... 👉 Journalist & BBC news presenter Clive Myrie 👉 Author & founder Ella Mills (aka Deliciously Ella) 👉 Chart-topping DJ Sigala 👉 Broadcaster & podcast host Nick Grimshaw That feeling in your stomach? It’s FOMO - but there’s an easy cure. Explore all of the events and book now to hear what's new from Amazon Ads, BBC Studios, The Sun and YouTube, plus don't miss Podcast, Gaming, Retail Media and Connected TV Upfronts where a host of industry leaders will be sharing latest launches and insight. Book free now: https://lnkd.in/eZzvuzyU #digital #advertising #online #event #connectedtv #retailmedia #podcast #gaming #IABUpfronts
IAB UK
Advertising Services
Bringing the digital ad industry together to build a better future
About us
IAB UK is the industry body for digital advertising, bringing our members together - including media owners, brands, agencies and ad tech - to build a better future. Our belief is that digital is the smartest way for brands to reach and wow their customers. We are here to help simplify and explain the sometimes complex world of digital advertising, as a trusted source of research, guidance and education, as well as celebrating the very best in creative talent. We do this through a range of activities, events, training, research, setting standards, helping the industry to remain self-regulated and more. In 2024, The Sunday Times named us as one of the best places to work in the UK.
- Website
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http://www.iabuk.com
External link for IAB UK
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1997
- Specialties
- Digital advertising, Research, Policy, Events, Professional development/training, Marketing, and Industry Programmes
Locations
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Primary
67-68 Long Acre
Covent Garden
London, WC2E 9DJ, GB
Employees at IAB UK
Updates
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How can advertisers ensure they have successful seasonal strategies to engage audiences? 🔎 With a host of celebrations coming up - from Diwali to Christmas - Taboola's Claire Mullarkey, Vyde's Sam Peters and UM London's Neil Peace join us on The IAB UK Podcast for a timely chat about how brands can harness technology to reach and resonate with people, as well as understanding the current economic backdrop during the upcoming holiday season. https://lnkd.in/eED8rs6Z #podcast #digital #advertising #online
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We're officially in Digital Upfronts season and that can only mean one thing - time is running out to book a front-row seat to exclusive announcements, celebrity appearances and product launches from some of the biggest names in the industry 🚨 Coming up next week... ⭐ The Sun , Tuesday 8 October ⭐ A DJ set from Sigala, Oasis tickets up for grabs and Premier League passes to boot. Plus, The Sun’s executive and editorial leadership will be digging into the brand’s renewed editorial mission and diverse and growing readership. https://lnkd.in/esb3cHGz ⭐ BBC Studios, Wednesday 9 October ⭐ The team will be launching new research into how brands can forge connections with high-income earners. After some star speakers too? Clive Myrie, Ella Mills and Nick Grimshaw will all be in attendance. https://lnkd.in/e95_csPh Explore all #IABUpfronts and book free now: https://lnkd.in/eZzvuzyU #digital #online #advertising #media #marketing #event
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Last week we hosted a roundtable on brand safety to dig into the current situation following GARM's closure, discuss current strategies and unpick who is responsible for ensuring ads appear in safe (and suitable) environments online. Grace Gollasch from Marketing Week attended. Read her piece for more 👇 https://lnkd.in/eEGuHj9f #advertising #online #brandsafety
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TOMORROW: Don’t miss Amazon’s Digital Upfronts 2024! 🚨 Amazon kicks off a month of Digital Upfronts tomorrow with an exclusive showcase of how it's reimagining customer engagement with premium content. Expect exciting new announcements, exclusive insights and celebrity guest appearances 💫 👉 Date: Tomorrow, 2 October 2024 👉 Location: Virtual Register your interest now 👉 https://lnkd.in/ebq44B5U #IABUpfronts #Amazon #Digital #Marketing
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September's Joy of Digital Award goes to…. Twinings for its TikTok debut 'A New Way to Tea', to promote the launch of its new Sparkling Tea ☕ Our Chief Digital Cheerleader, Joy T.B. summed up the win perfectly: “This 300-year-old brand tapped into new audiences through ingenious ‘TeaTok’ activity. It’s fresh, fun, and full of flavour – a true toast to tea done right!” 🫖 Huge congratulations to Twinings and Whalar on their Joy of Digital win 🙌 - find out more about the campaign here 🔗 https://lnkd.in/edvMaQvx #Digital #Advertising #JoyofDigital #Award
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In the latest episode of The IAB UK Podcast, James Chandler sits down with Hearts & Science's Laura Smith-Collins and Index Exchange's Andrew Heald🎙️ ⭐ Fresh from an IAB-hosted roundtable on brand safety, James, Laura and Andy debrief the topics discussed - everything from the need for collective responsibility to how AI learning can advance current capabilities. Listen now 🔗 https://lnkd.in/eEm4ZAqi
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IAB UK reposted this
🥘 Just like following a complex Ottolenghi recipe with a laundry list of ingredients, digital advertising can feel a bit overwhelming at times. With so many channels, formats, measurement tools, and programmatic options, it’s no surprise that advertisers might feel a little lost in the mix - so what to do? I'm no star baker, but I do know the secret ingredient: the core principles of marketing apply just as much online as they do offline 🧑🍳 Read my advice in full here 👉 https://lnkd.in/ec6yEc4h
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Huge congrats Shelley Bishton on being awarded Head of Diversity 2024 at the Diversity Network Awards 🙌 💫 Shelley does a huge amount to enhance inclusion and diversity within News UK and across our industry - including as part of our I,D&E group - so this recognition is very deserved!
Head of Diversity, Equity and Inclusion at News UK | EMpower Future Leader Role Model Winner 2022 | Media Representation Campaigner | Cultural Change Maker | Speaker | Living Fabulously in East London
I wonnnnnnnn! On Saturday, I was awarded Head of Diversity 2024 at the @diversitynetworkawards and my gosh it feels so good. Didn’t realise how much it would mean to me until the moment they called my name - surreal. I love what I do but I can’t deny how relentless it can be. This win has certainly given me the wood to charge up the resilience power bank! So thankful to my incredible team Mark Hudson Yvonne Yewande Akinwande Jess Lee and all the incredible people who support and work in diversity at News UK This win is for us all. The work has been recognised and I am so proud. #dna24 #diversity #headofdiversity2024 #newsuk
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We're hosting an exclusive roundtable focused on evolving current standards within the connected TV ad market 📺 The event will bring together industry leaders to discuss: ⭐ The latest trends in CTV and programmatic advertising ⭐ Innovative ad formats and creative opportunities ⭐ Solutions for measurement, addressability, and privacy ⏰ 08:30 - 12:00, 5 November 2024 📍 The Hoxton 🎟 Register your interest 👉 https://lnkd.in/eepFBED4 #Digital #Advertising #CTV #Roundtable