House of Performance (HOP)

Who Are We?? For old friends & new, we are House Of Performance & this is what we do! #whoarewe #ppcagency #performancemarketing #paidmedia #ppcmarketing #marketingagency #marketingdigital #digitalmarketing #paidsocial

Is your brand ready to say goodbye to enhanced CPC?! Take 5 minutes to review: 1️⃣ Your brand bid strategy 2️⃣ Your cpc over the past 12 months 3️⃣ Your impression share 4️⃣ Auction insights Make sure you are bidding for incremental sales! For more info read Emily Honey blog: https://lnkd.in/eA55RJ22

🔔Industry Update: Google Ads Business Links In Pilot Phase    Google are piloting an exciting new asset type, with enhancement features, that allows you to target diverse user intents in a single search ad. Optimised with Google AI, Business Links allow multiple customised headlines per link. This dynamic content can adapt to different customer journeys, to help improve ad consideration, engagement, and optimise your ad's overall performance.    By creating multiple headlines, advertisers can capture varied user intents within the same business link. Additionally, Business Links utilise Google AI to optimise ad relevance and performance, by generating additional headlines and implementing enhancements to improve ad query relevance and performance at serving time.    Best practices: Google recommends that advertisers   Include multiple headlines for enhanced ad relevance and performance (up to three per business link) Utilise Google AI enhancements to create automatically generated headlines To optimise performance, marketers must include a minimum of six business links Make use of the increase character limits for headlines and descriptions   Once implemented, Business Links can be created at the account level, campaign level, and in ad-group level. Business Links will be compatible with search campaigns and sitelinks.   This feature is still in the pilot phase, however, advertisers can contact their Google rep if they want to try out this new asset type.    This new feature could be a game changer for communicating with different audience segments. #googleads

I love it when brands do sexy PPC. Great example here of using: 1️⃣ Audience data 2️⃣ Location data 3️⃣ Copywriting skills To make their ad relevant and effective. Reminding me (a customer) that I don’t need to use Splitwise Inc. when I have Monzo Bank! The use of site links, that are relevant and enticing is a fantastic touch. Great example of how even a fairly dry subject, can be a chance to upsell your customer. The only way to stand out on the SERP is an effective ad - don’t forget that!

One of the team shares their day in the life visiting clients, Golfbreaks #clientmeeting #ppc #paidsocial #paidmedia #ppcagency

Well earned post-pitch drink with an incredible view 🏙️

Wonderful words from a wonderful client 😊 We manage all aspects of Paid Search & Social and are training & upskilling Golfbreaks in-house team with the view for her to takeover daily management. We love in-housing & it makes us to proud to help brands not only in Paid Media but develop their teams for longer term value! #clientlove #clienttestimonial #performancemarketing #ppcagency

Helping Britain's best loved foodie Jamie Oliver scale up on D2C, sounds lovely to us 😄 From setting up, to launching a paid media strategy...we're launching across Google & Meta to help bring the Jamie magic into peoples homes. Watch out for our ads (if you're in the target customer profile 😉) #ppc #metaads #marketingagency

🚨PMAX COMING TO GOOGLE GRANTS 🚨 In what is perhaps the biggest update for Grants Accounts, Google have announced that they rolling out Performance Max campaigns into the Non-Profit Grants Account in the coming months. You can read the full statement from Google here: https://lnkd.in/eaChgi4X Why is this such an important update? ⭐You will be able to reach potential your target audience across multiple platforms (e.g, YouTube, Gmail as well as search). ⭐You can pick up the extra conversions you may miss with just your ordinary search campaigns. ⭐You can use the insights from the Pmax to implement into your search campaign to improve their performance. This is a VERY exciting time and we cannot wait until this appears into the Google Grants

🚀 Google's Latest Ad Format: Blending Visuals with Local Search 📍 Google is trying out a new ad format for Google Ads, where users swipe through an image carousel that eventually opens up a map. From there, clicking on the map brings users directly to the business's profile on Google Maps. It seems that this approach will enhance how businesses can visually engage with potential customers while also boosting local visibility. With this format, brands are able to highlight their unique offerings through compelling visuals, making it easier for customers to find and connect with them locally. What types of businesses do you think will benefit most from this new format? #googleads #googleadsupdate