Exciting news today! What Car? has just announced a fantastic new partnership with Auto Trader UK, and we couldn't be more thrilled. This collaboration is set to bring even greater value to car buyers and enthusiasts across the UK. A big congratulations to everyone who made this possible - we're eager to see where this journey takes us next... #WeAreHaymarket #WhatCar #AutoTrader #Partnership #Automotive
We’re excited to announce a new partnership between What Car? and Auto Trader UK that will allow UK motorists to research their next new car on What Car? and then buy it via Auto Trader in one seamless journey. From October, What Car?’s current ‘New Car Deals’ configurator will be replaced with an innovative new car display and search function powered by Auto Trader. This will enable What Car? readers to view the 20,000 brand-new, in-stock cars advertised on Auto Trader every day. What Car? and Auto Trader are among the UK’s most trusted automotive brands, with nearly three quarters of respondents to a recent study saying they were the first sites they’d visit when looking for their next car. The new partnership will allow these in-market car buyers to go straight from What Car?’s independent reviews and advice to the largest stock of new cars immediately available. Rachael Prasher, Managing Director of What Car?’s publisher, Haymarket Media Group Automotive, said: “Building on the success of our used car partnership, we are delighted to now be working with Auto Trader on new cars, too. The synergy between our brands and audiences is obvious, and by working together we can offer consumers, retailers, and car manufacturers an unrivalled end-to-end car-buying and selling experience.” #WhatCar #NewCar #NewCarBuying #AutoTrader