Gung Ho Group

Introducing Gung Ho’s "Now & Next" - our first of many monthly newsletters 📨   Each month, we will be sharing a glimpse into the latest at Gung Ho—from killer insights and standout client work to general vibes at the office. We are here to help brands find their 'truth' in culture, so why not give you a sneak peek into ours?   To kick off, lets have a little look at what went down this October….   👨🏼💻 Decoding Culture: A POV from our team on how brands can reimagine and redefine what contribute to culture - as audience tastes and business evolves (Geraldine Wharry)   🍸 Client Supper: We kicked-off our invitation-only supper club series with the first debut “An Evening of Cultural Re-Imaginings” (Peigh Asante Nathaniel Cole FRSA)   ⚽ Cultural Content: Explored how the football industry is leveraging the power of fashion, tactical partnerships and building authentic communities to grow engagement and better connect with fans (Hamish Murdoch)   👟 Client Work: An overview of the New Balance WRPD activation held in Milan earlier this month. Crafting an immersive experience that highlighted the story behind the shoe's design and curation   Be sure to SUBSCRIBE to be the first to see "Now & Next" every month!

...and here they are! What a line-up and couldn't be prouder to have Alannah, Esther and Jack on the Gung Ho team. Never stand still. Excerpt from the press release below too... GUNG HO EXPANDS SENIOR TEAM TO LEAD AGENCY GROWTH AND ENHANCE STRATEGY AND SOCIAL OFFERING  (October 2024) Gung Ho, a fully integrated, culture-driven independent creative agency, has announced a trio of senior hires aimed at expanding its service offerings for existing clients, attracting new business, and enhancing both its strategic approach and social media capabilities. Alannah Daniel joins Gung Ho as Head of Growth & Marketing, having previously worked on the UK leadership team at creative digital marketing and media agency, VaynerMedia, founded by CEO Gary Vaynerchuk. In her previous role, she led EMEA’s largest client services portfolio, including TikTok’s Global Social AOR, ‘The Culture Engine’. Alannah brings with her extensive agency experience in driving growth and a passion for building brands that shape culture. Esther Howard joins as Head of Creative Strategy, bringing vast experience across major brands in sport, fashion, lifestyle & tech. A specialist in culture-driven storytelling, Esther excels in creative, brand, partnership & sponsorship strategy, with a strong focus on purpose and diversity. Her agency background includes WPP, Fuse, Havas, RAPP, and M&C Saatchi; now stepping out of the network agency world to build and grow Gung Ho’s strategic offering. Some award-winning work includes Google Pixel & The FA Partnership and Pixel FC Campaign, and Samsung’s ‘Don’t Just Watch’ Galaxy Watch campaigns. Jack Lewis joins as Head of Social Media, having spent the last four years at OK COOL, across their New York and London offices, where Jack led a portfolio of international social clients including renowned brands like Spotify Ads, TikTok Shop, Uniqlo, AB InBev, and Benefit Cosmetics (LVMH). Jack also developed social campaigns for notable brands including TAG Heuer (LVMH), Nike, JD Sports, Moncler, COS and Rosewood Hotels.    The announcement arrives during an exciting period of growth for Gung Ho and the further development of the agency’s offering, with recent projects of note include the development of a new brand platform and identity for British lifestyle brand, Hunter Boots. Gung Ho Group CEO, Paul Phedon commented, “We're thrilled to welcome Alannah, Esther and Jack to the team. Their combined wealth of experience and expertise will be instrumental in driving our mission to build and connect brands with culture, empower creativity, and fuel sustainable growth.”  Gung Ho’s latest hires further strengthen the agency’s commitment to working together, driving brands forward in culture by telling powerful stories that go beyond what is expected. (L-R- Alannah Daniel, Jack L. & Esther Howard)

It’s always exciting when a design language flows and connects across different formats and materials. For Footlocker x New Balance WRPD Runner launch in Milan, we used the silhouette’s unique sole as inspiration for everything — animations, large scale projections, even the engravings on display plinths and DJ booths. The design essence extended into every detail, from a custom curved product table to one-off packaging for each colourway. The goal was to create an engaging space but also a journey where sneakerheads could be fully immersed in the shoe’s artistry and technology. See below for some BTS of the design and production process. Chief Creative Officer: Gareth Davies Creative Director: James Benn Designer: Niamh Curran Partnership & Activations Director: Meg Dorrans Partnership & Community Manager: Tee Buxton CGI/Animations: Joe Maker Packaging: Black Ink Projects / Nikki Stuart Video/Stills: Matteo Marinelli Event Space: Meet Digital Milan Italian Production: Italia Eventi Group

When it comes to marketing, immersing people in the product story is essential for creating a memorable experience and driving brand loyalty. We certainly did this a few weeks back to celebrate the New Balance WRPD Runner. In the heart of Milan, our creative team crafted stunning visuals that highlighted New Balance's commitment to seamlessly merging style with tech-utility. The result was an immersive, almost museum-like experience that beautifully illustrated the narrative behind the WRPD Runner. Guests explored the space while enjoying an incredible set by We Are Akeem collective. A heartfelt thank you to everyone who joined us for this celebration!

⭐ Huge luxury brands like Marc Jacobs have been jumping on TikTok to engage in trends enlisting popular creators like Nara Smith to create humorous content. ⭐ Brit Girl brand, PEACHY DEN, created an in-house social video inspired by The Devil Wears Prada that struck a chord with rom-com fans. ⭐ Burberry has cemented its brand image through quick videos showcasing the brand’s famous print. ⭐ Acne Studios has taken consumers behind the scenes at photoshoots. This quick turn-around, low-production content allows brands to tap into culture quickly, and engage in direct conversation with audiences. In contrast to AI, the method embraces a more human approach to advertising, meeting consumers where they are in a way that speaks to them. In a world of AI overwhelm, we asked industry experts: is lo-fi social here to stay in fashion communications? Featuring: Keith Muir, Strategist, Born Social, Anna Rosenthal, Business Lead, BBH London, Alexander Wilson and Jack L., Culture Lead and Head of Social Media, Gung Ho Group, and Jamie Ray, Co-Founder & CEO, Buttermilk Read more: https://lnkd.in/eSayuX_Q

For those who might not know, “Gung Ho” translates to “Work Together” in Mandarin… ...And that is exactly what we did last week for our client Dirty London, to host their official launch party "Keep It On The DL" With all hands on deck, our team collaborated to create an unforgettable night. Here are some examples of how we came together to bring their event to life: ✅ Venue Transformation: Our creative team transformed a prime Shoreditch location into an upscale, immersive space that perfectly captured the luxury of the Dirty London brand. ✅ Social Media Activation: Our social team harnessed platforms to generate excitement, engaging live audiences and keeping the buzz going before, during and after the event. ✅ Curated Guest List: Our partnerships team invited key influencers, press and brand advocates to create organic hype and lasting connections. ✅ Entertainment & Atmosphere: Finally, we curated a night filled with delicious food, crafted drinks and live performances from some incredible artists. A huge thank you to everyone who contributed to making this event a success! We can't wait to see what’s next for Dirty London 👀 #WorkTogether #EventMarketing #ClientWork #CreativeAgency

Nobody knows their football like our Senior Account Manager, Hamish!

Does your brand know its "truth"? One of the main reasons brands sometimes struggle to connect with their audience is because they often forget to look back and remember why they started. At Gung Ho, we call this “Truth Re-Imagined”— recrafting a brand’s story. Let’s ‘dive’ into a campaign we did for Speedo that shows this in action. Our challenge was to expand Speedo’s relevance beyond competitive swimming, engaging new swim communities. We identified outdoor swimming as a rising trend and launched "The Outsiders Club"— a platform celebrating outdoor swim communities. Through organic content, reels and imagery we subtly featured Speedo products, creating an authentic connection. Over years, the community thrived, informing future Speedo projects like the Folk and ECO Wild Swim Range. Click the link below to read more over on our Creatibe Brief page! https://lnkd.in/eJtzg2eV #TruthReImagined #CommunityBuilding

Has anyone else noticed how retro shoe styles are making a comeback? Well, we teamed up with ASOS and New Balance to celebrate the vintage-inspired RC42 with a 2000s-themed experience that embraced this wave of nostalgia. The night featured live performances, including an amazing set by TSHA - one of the campaign's highlighted talents. We also included interactive elements to inspire attendees to capture the revival of these classic styles. It was a fantastic opportunity to connect with the creator community and see how classic trends continue to shape the market! Working with: @wearestudio82   📸 @jess_govinden 📸 @indiabharadwaj