📣 To mark World Mental Health Day and emphasize the importance of prioritizing the well-being of our people, GroupM will close its offices globally tomorrow (Friday, October 11th) giving everyone a well-deserved break. While mental health is influenced by numerous factors, many of which are beyond our control, small and consistent actions can significantly enhance our mental well-being. Find out how some of our 350+ Allies will be spending their extra day off, and ask yourself, what one small action will you take to prioritize your well-being? 🤔 #WorldMentalHealthDay
About us
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
- Website
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http://www.groupm.com/?utm_source=linkedin
External link for GroupM
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York
- Type
- Public Company
- Specialties
- Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search, and Digital Out of Home
Locations
Employees at GroupM
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Jodi Weintraub
Global CHRO/CPO/executive-level business partner and transformation leader, focusing on organizational design, career development, and talent…
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JiYoung Kim
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Jonas Hemmingsen
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Kresten Bach Søndergaard
Strategic Advisor on tech, data, change management and the marketing hype cycle (current hype: AI)
Updates
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adidas turned the Copenhagen skyline into a canvas for a unique drone show with EssenceMediacom, and Wavemaker to celebrate the adidas Trefoil! With over 1.2 million organic impressions, this campaign marked a new era for Adidas Originals. Learn more about this innovative approach to outdoor advertising: https://lnkd.in/eHWm_E5A
We took over the Copenhagen skyline with a drone show! 🌃 Discover how EssenceMediacom Denmark, along with Wavemaker Denmark, sent 200 drones into the night sky to celebrate the adidas Trefoil. 🌟 Enjoy our latest case study here 👉 https://lnkd.in/eHWm_E5A #adidas #Trefoil #Fashion #Copenhagen #BreakthroughForBrands #NewCommunicationsEconomy
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Brands, meet your future consumers on their turf: immersive gaming platforms. GroupM and WPP announce our partnership with Roblox, a platform commanding the attention of millions of Gen Z users daily. Together, we're setting new standards for immersive media.
📣 WPP announces a new partnership with Roblox to unlock the potential of immersive media and gaming for global clients. Learn more 👉 https://bit.ly/4gZwNRp
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GroupM reposted this
PlayStation's Jaap Tuinman: “If the idea of play is fundamentally human, we should reflect all of humanity as best as we can through our marketing & ideally through our products." 🎮 Experts from Audible, PlayStation, and Fandom recently shared insights at Cannes Lions around understanding the power of representation in entertainment and how they are championing diversity and inclusivity within their brands. From funding underrepresented voices to creating safe spaces for all players, discover how these industry leaders are making a difference. (FULL VIDEO LINK in the comments)
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Luxury meets innovation: Wavemaker's strategic approach to Yves Saint Laurent Beauty;s and Prada Group's fragrance campaigns combines TV, Out-of-Home (OOH), and digital platforms to engage discerning audiences and drive brand awareness.
How Wavemaker Poland has cemented itself as a luxury powerhouse, thanks to its campaigns for Yves Saint Laurent Beauty and Prada Group 💐 Two of the biggest names in luxury have taken Poland by storm, following the sweet aromas of Wavemaker Poland’s media planning and buying campaigns for the brands’ newest versions of their flagship fragrances, YSL MYSLF and Prada Paradoxe. With a mission to build awareness of the new fragrances and boost sales, as well as strengthen the brand image of both brands, the team set out to launch campaigns which targeted diverse sets of consumer groups across a range of mediums 👏 Prada Paradoxe was featured in ad breaks of key TV programmes, in a large mural in the centre of Warsaw and wrapped on trams in the brand style, as well as online across TikTok through influencers & Spark Ads, YouTube and Meta platforms. The YSL MYSLF had a similar media plan, with the brand featuring on TV, in OOH placements and on trams across Katowice, while also appearing across digital spaces, including YouTube and Meta platforms. Kacper Pastuszka, Wavemaker Poland’s Communications Planner and Buyer said: “Not everyday one can see a Yves Saint Laurent or Prada tram in their city. We were trying to take a step forward towards the fragrance consumer and bring a premium product to a moving urban space. We cannot wait for more non-standard activations like this from the brands in our market.” More on the campaign 👇 https://lnkd.in/e2ZPW7JF #media #OOH #campaign #Prada #YSL
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Looking to make a splash in a crowded market? Take a page from Anker's playbook: The global leader in charging technology recently took a bold step by launching their first-ever US television campaign to introduce their new Nano Series. The result? A powerful surge in brand awareness and consideration. GroupM's Advanced TV solution and teams blended strategic targeting, premium ad placement and data-drive optimization to deliver exceptional results for Anker. · 7M+ households reached · 97% average video completion rate · Significant lifts in product awareness, key message recall, and brand recommendation #GroupMNexus
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PlayStation's Jaap Tuinman: “If the idea of play is fundamentally human, we should reflect all of humanity as best as we can through our marketing & ideally through our products." 🎮 Experts from Audible, PlayStation, and Fandom recently shared insights at Cannes Lions around understanding the power of representation in entertainment and how they are championing diversity and inclusivity within their brands. From funding underrepresented voices to creating safe spaces for all players, discover how these industry leaders are making a difference. (FULL VIDEO LINK in the comments)
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In a world where sleep is often sacrificed, IKEA's 'Wake Up! It's Time to Sleep' campaign has taken Italy by storm with an immersive exhibition in Milan, created by GroupM's Wavemaker and DDB Group. 🛌 The exhibition features six environments that evoke the essential elements for a good night's sleep, complemented by a nationwide OOH activation, an augmented reality experience, and a TV spot. The campaign aims to help more people improve their rest and daily life, coming on the heels of IKEA breaking the Guinness World Record for the world's largest pyjama party in Sweden. #GroupMItaly
A global campaign flat-packed for success 🛋️ ‘Wake Up! It’s Time to Sleep’ by IKEA is the slumber heard around the world, and the campaign has made its way to Italy with an immersive exhibition that has been the pillow talk of Milan 💤 Wavemaker Italy and DDB Group Italy launched the exhibition in which six environments evoke the essential elements for a good night’s sleep, as well as a strategic OOH activation that has swept across the nation, an augmented reality experience for your phone, and a TV spot. The campaign is dedicated in helping more people improve their rest and daily life, and it comes just days after IKEA broke the Guinness World Records for the world’s largest pyjama party, with over 2,000 employees donning veggie ball PJs in Älmhult, Sweden where IKEA began 💛 💙 Simone Foggiato, Wavemaker Italy's Deputy General Manager, said: "We are delighted to have collaborated with IKEA in the implementation of this impactful campaign. The integration of augmented reality adds an innovative and interactive element to the campaign, enhancing the overall brand experience. We are proud to have played a part in bringing this campaign to life and look forward to continuing our successful partnership with IKEA." More on the campaign 👇 https://lnkd.in/d6tzDiHF #media #activation #campaign #IKEA
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GroupM stands tall with 18 shortlists at The Wire Awards globally, reflecting our unwavering commitment to driving success through innovative, data-driven strategies. Thank you to our amazing clients, collaborative partners, and dedicated teams! #TheWires24 | ExchangeWire
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Earlier this week, our new Global CEO held his first all-hands!
Day Two at GroupM and my first all-hands is in the books—what an awesome experience! It was an incredible day, meeting so many of our amazing colleagues in person at #3WTC, while thousands more tuned in online. The energy and passion everyone brings is contagious. We're on an exciting journey as we work toward a data-driven, efficient, and effective future for our clients. I can’t wait to visit our other global campuses and connect with the teams in the coming weeks. To my GroupM colleagues: Thank you for making these first few days unforgettable—Let’s Go!