GorillaHub

5 BEGINNER MISTAKES THAT CAN RUIN YOUR BUSINESS WEBSITE A business website is your digital business card and storefront rolled into one, so is often the first point of contact with potential customers. However, many businesses fall into common traps that can severely damage their online presence and user experience. Here's 5 big mistakes you should avoid to ensure your website is not just attractive but also functional and effective in converting visitors into customers. #1: POOR MOBILE OPTIMIZATION A significant portion of web traffic comes from mobile devices. Despite this, many websites still fail to offer a seamless mobile experience. Ensuring that your website is responsive and user-friendly on all devices is no longer optional—it's essential. Test your site on various mobile devices and use responsive design practices to ensure a smooth user experience. #2: SLOW LOADING SPEED Patience is a virtue that internet users often lack and visitors will click off to your competitors sites if yours is slow. Common causes include large images, too many plugins, and poor hosting services. Optimize images for the web, limit the use of plugins, and invest in a reliable web hosting service. Regularly testing your website's speed can also help you identify and address any performance issues. #3: LACK OF CLEAR CALLS-TO-ACTION (CTAS) Calls-to-Action (CTAs) are critical for converting visitors into customers or leads. A website without clear CTAs leaves visitors unsure of the next steps to take, leading to low conversion rates and a poor user experience. Make sure your CTAs are prominently displayed and easy to understand. Whether it's a "Buy Now" button or a "Contact Us" form, effective CTAs guide visitors towards meaningful interactions with your website. #4: WEAK CONTENT Content is the backbone of your website. Weak content, typically thin, duplicated, or of low quality, can undermine your search engine rankings and fail to engage your visitors. Remember, good content answers questions, solves problems, and engages the reader, ultimately boosting your site’s performance in search engines. #5: IGNORING SEARCH ENGINE OPTIMIZATION (SEO) Search Engine Optimization (SEO) is a must for any website looking to achieve high search engine rankings and maintain strong online visibility. Ignoring SEO can lead to poor search engine rankings, making it difficult for potential customers to find you online. To optimize your website for SEO, use relevant keywords naturally within your content, and ensure your meta tags and header tags are properly configured. . We know that managing your WordPress site can be a daunting task, especially when it comes to security and maintenance. That's why our Website Care Plans are designed to take this load off your shoulders, so you can focus on growing your business. Learn about our plans and pricing on our website and see how we can help.

Your website is more than just a business card — it's a critical component of your business's growth and success. It needs looking after like any other piece of equipment that supports your business. But, I get it, the demands of managing and maintaining a WordPress site can often pull your focus away from your core business activities. You don't have time for that. So things slip. Until one day, your site isn't there for you. Or worse, it's damaging your business, not helping it, after hacking or malware has weaponised it. All this can easily be prevented. That’s where our Website Care Plans come into play, providing essential support to ensure your site performs at its best while allowing you to concentrate on growing your business. Here’s why one of our Website Care Plans is a smart investment: Security First: New threats are emerging every day. Our care plans include regular updates and our own bespoke continuous security monitoring to keep your website protected from vulnerabilities. We take care of the technical details, so you don’t have to worry about unexpected downtime or security breaches. More speed: A slow website can frustrate visitors and lead to lost opportunities. We focus on performance optimisations, ensuring that your site loads quickly and runs efficiently. This not only enhances the user experience but also contributes to better search engine rankings and higher conversion rates. Save Time: Managing a website involves a lot of routine tasks which can be time-consuming. By letting us handle these for you, you free up valuable time to focus on strategic business initiatives rather than getting bogged down in the technical gubbins of your site. Support on hand: Whether it’s a minor tweak or a major issue, our team of WordPress experts is always ready to assist. With a Website Care Plan, you have access to our support ServiceDesk to address problems before they impact your business. Think of us as your in-house website management team, always on hand to keep things running smoothly. Investing in a Website Care Plan means that with our team managing your website’s need (and they can be pretty needy) you can focus on what you do best — running and growing your business. Want to find our more? Drop me a message or check out the plans and pricing on our website 👇 🦍 👇 I’m Craig from GorillaHub, and we build and manage Hardworking Business Websites to let business owners do what they do best.

It's been a crazy few days since we announced we will not be touring next summer. Sorry to disappoint our fans, but we'll be getting on with the business of building and managing amazing new websites for business owners instead. Give us a call if you want to get on the waiting list before tickets go on sale!

👍 Always great to hear as our ServiceDesk gang try very hard to solve problems and be helpful to our customers each day

Can we keep your website doing what you need it to do so you can focus on your business? Definitely. Will it crash under the sheer weight of interest in what you offer? Maybe. But that’s down to you!

Nice to hear how we're helping business owners every day

We've been looking further into website security lately and creating some additional security monitoring to help keep our customers' business websites safe. Here's a 3 developments in this area that are relevant to business owners and that we are paying the most attention to. INCREASED USE OF AI-POWERED SECURITY TOOLS Artificial Intelligence is revolutionising the field of cybersecurity. AI-driven security tools are becoming more prevalent as they offer real-time threat detection and response. These tools can quickly identify unusual activities and potential breaches, providing a robust layer of defence against increasingly sophisticated cyber threats. MORE FOCUS ON API SECURITY As Application Programming Interfaces (APIs) become more widespread, securing them has become a top priority. APIs are crucial for enabling different software systems to communicate, but they also pose significant security risks. Ensuring robust API security measures are in place will be critical to preventing data breaches and other security incidents. INCREASED USE OF PASSWORDLESS AUTHENTICATION Password-related breaches are a common security issue, and passwordless authentication methods are becoming more popular as a solution. Techniques such as biometrics, single sign-on, and multi-factor authentication can significantly reduce the risk of unauthorised access. Moving towards passwordless authentication can enhance security and improve the user experience. At GorillaHub, we understand the importance of staying ahead of emerging threats to safeguard your online presence. Our dedicated team is here to help you navigate and implement the right website security measures. Want to ensure your website is secure? Explore our comprehensive Website Care Plans designed to keep your site protected and give you peace of mind.  Link in first comment

Welcome Lympouth Link 🙌

We've been helping Atmosphere IT Limited over a number of years, from creating their new site to ongoing maintenance with our Website Care Plans. It's great to be able to work with businesses like Atmosphere, who see the site as a key asset to support their marketing plans and provide validation when potential prospects visit. Dan Hayward, Managing Director, says this: "Having an active and performing website is crucial for our web presence, and that’s why we chose to work with GorillaHub. With their monitoring platform in place, we can rest assured that our site is up and running, and working properly at all times. GorillaHub was trusted to design, build, host, and manage our latest website. From the offset Craig and his team were highly communicative, very responsive, and took our ideas and change requests into account without any hassle. I can highly recommend GorillaHub for any website requirements you have for your business, so much so that we’ve now renewed with them for the third year running, we recommend them to our IT support clients, suppliers, friends, and family and we’ve even got a page for them as our web partner for Atmosphere IT."

Do you struggle to keep your site updated? As a business owner, you know how important your website is to your success. But let’s face it—keeping your WordPress site updated, secure, and running smoothly can be a challenge, especially when you’re juggling so many other tasks. At GorillaHub, we understand the frustration of dealing with slow loading times, outdated plugins, or security vulnerabilities. These issues not only hurt your online presence but can also turn potential customers away. Our Website Care Plans will make this problem go away……. We offer plans tailored to your business needs, ensuring your site is always up-to-date, secure, and optimised for performance. You focus on growing your business—we’ll handle the tech. Ready to stop worrying about your website? 👉 send us a message and we can have a chat about the right plan for you.