We are the destination for business growth. The place businesses go to move forward. Make your move with Genoa Black. > https://lnkd.in/e9ruA75i
About us
We are the destination for business growth. This is the place businesses go to achieve their full potential. Leaders know here they can access all the expertise they need to fuel their success. We are a multi-disciplined business growth consultancy that can support the whole lifecycle of growing your business. Made up of a variety of strategists, an array of creative minds and a touch of tech gurus, we offer all the types of expertise you need to drive your business forward. From defining direction to being an outsourced partner for key business functions, we have all aspects of your growth journey covered. Helping you grow, it is in our name; genoa [jeh·no·wuh] noun a specialist sail to drive you forward.
- Website
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http://www.genoablack.com
External link for Genoa Black
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Edinburgh
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Business Growth, Research, Business Intelligence, Market Research, Market Penetration, Commercialisation, Internationalisation, Brand, Marketing, Sales, Organisational Design, Culture, Talent Development, Digital Transformation, Outsourced Services, and Business Planning
Locations
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Primary
76
George Street
Edinburgh, EH2 3BU, GB
Employees at Genoa Black
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Andrew Wolffe
Creative Director Genoa Black
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Alan W Kinloch
Chair - Genoa Black a B4B Strategic Consultancy. Advising on Growth, Customer Acquisition, New product Launch, Domestic & International expansion…
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Gaynor Duthie
Managing Partner at Genoa Black
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Sylwia Paterson
Business, Operations and Performance Manager at Genoa Black Ventures LLP
Updates
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>> Thrive in 25: The Lifecycle of a Brand: From Birth to Legacy Brands are not static—they are living entities that evolve, grow, and sometimes fade. Understanding the lifecycle of a brand is essential for businesses looking to thrive in today's competitive landscape. In his latest blog, Andrew Wolffe explores the phases of a brand’s journey: 1️⃣ Birth – Shaping identity, purpose, and differentiation. 2️⃣ Growth & Evolution – Building trust, adapting to change, and staying relevant. 3️⃣ Decline & Exit – Facing challenges, financial trouble, or stagnation. 4️⃣ Legacy & Rebirth – How some brands find new life through nostalgia or revitalisation. Whether you’re launching a startup or managing an established brand, knowing how to navigate these stages can make all the difference. Check out Andrew's insights on building resilient brands that can stand the test of time: https://lnkd.in/gQJwiS6R #Thrivein25 #Branding #BrandLifecycle #BusinessStrategy #Innovation
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Thrive in 25: The Power of Strategy, Raven Controls’ Marketing Success in North America >> A dynamic marketing strategy is your gateway to growth and building lasting brand equity. A comprehensive approach can transform your brand presence and elevate customer acquisition. Curious about how Raven Controls expanded into North America’s major arena market through innovative marketing? Read our case study: https://lnkd.in/e3GS7Q9b Stay tuned for more insights from our Thrive in 25 series! Or read more tips on our website: https://lnkd.in/eaKxDnRv #MarketingStrategy #ThriveIn25 #InnovateAndGrow
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>> Thrive in 25: Adapt or Die: The Collapse of TGI Fridays UK – What We Can Learn In light of TGI Fridays UK's recent administration, which has put 4,500 jobs at risk, our Strategy Director, Stephanie Stubbs, has developed an opinion piece on the critical importance of robust business planning. In a world where change is the only constant, organisations must take a proactive approach to ensure their long-term success. This article delves into the key lessons we can learn from TGI’s challenges and emphasises the vital components of effective strategic and business planning. Discover why agility, clear objectives, and a forward-thinking mindset are essential for thriving in today’s unpredictable landscape. 👉 Read the full opinion piece to learn how to navigate uncertainty and prepare your business for a successful future: https://lnkd.in/ecaA-scW #Thrivein25 #BusinessPlanning #StrategicPlanning #Leadership #BusinessGrowth
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>> Thrive in 25: How Iconic Resourcing Embraced Strategic Planning to Fuel Growth In our first focus of ‘Thrive in 25’, we delve into how Iconic Resourcing strategically planned their expansion across Scotland while exploring opportunities in both UK and international markets. From evaluating entry into the UAE and broader UK regions to launching innovative service lines, their growth journey showcases the impact of a well-executed strategic plan. 👉 Read the full case study here: https://lnkd.in/eAJfz9ik If you're a business registered with Glasgow City Council, the Glasgow Growth Programme may be available to support your business growth ambitions. Or, if you’d like a consultation on how Genoa Black can help define your strategy success in 2025, get in touch with us today! #ThriveIn25 #IconicResourcing #BusinessGrowth #StrategicPlanning #GenoaBlack #MarketExpansion #Recruitment
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Meet Tomas our most recent intern >> During his time with us, Tomas has been gaining hands-on experience in strategy, marketing, and creative problem-solving. It’s been a valuable journey, filled with new skills, learning and insights. Curious about Tomas’s journey of growth at Genoa Black. Read more on our blog: 👉 https://lnkd.in/d9KQ7BnD #InternExperience #LearningInAction #GenoaBlack #Strategy #Marketing
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Countdown to Thrive in 25! >> As part of our commitment to empowering businesses, we're excited to unveil a series of exclusive insights and expert advice that will catapult your business into the future with confidence. Stay tuned as we share strategies, insights and essential tips to not just succeed, but excel in the dynamic business landscape ahead. 👉 Visit our website to learn more and download our white paper: https://lnkd.in/eaKxDnRv #ThriveIn25 #FutureReady #BusinessGrowth #StrategyForSuccess #Business4Business
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Putting the pro into promoted >> Since joining the company in March 2023 as a Junior Client Manager, Clara Montgomery has shown an incredible dedication to her work and a commitment to excellence that is truly inspiring. Her promotion to Client Manager in November 2023 was a testament to her hard work, and now, being promoted to Senior Client Manager, she continues to exemplify what it means to grow and thrive within our team. Clara shared her excitement about this new role, saying, "I'm thrilled to have been promoted to Senior Client Manager at Genoa Black. Since joining the company in March 2023 as a Junior Client Manager, I've been fortunate to work alongside a team that is not only driven but incredibly supportive. My promotion to Client Manager was a significant milestone, and this new role as Senior Client Manager is a testament to the growth opportunities that Genoa Black offers." What Clara loves most about working at Genoa Black is the culture of collaboration. She added, "Every day presents a new challenge, allowing me to continuously learn and develop my skills. The company's commitment to excellence and its focus on client success resonate deeply with me, making it a truly rewarding place to work. I'm excited to continue contributing to our clients' successes and being a part of this dynamic team." We are so proud to have Clara as part of the Genoa Black team and can't wait to see all the incredible things she'll achieve in her new role. Congratulations again, Clara! 🌟 #Promotion #TeamGenoaBlack #CareerGrowth #ClientSuccess #Collaboration
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QUICK FIRE Q&A >> Our talented Motion Graphic Designer, Janill Jardiel gives slow fire answers to quick fire questions in our latest insights article. Janill discusses the importance of video in your brand marketing, motion simulation trends, and why he's looking forward to further exploring the capabilities of generative AI. Read more: https://ow.ly/3LZY50STYK5 #insights #motiondesign #marketingtrends #motionAI
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CELEBRATING CLIENT SUCCESS >> Women in Scotland have reached a "landmark moment" in business, with the number of female entrepreneurs starting new businesses as the same rate as men last year. Fantastic to see our client Genna Jodie Masterton speaking about her entrepreneurship journey and her impending global domination with her tech start-up Kinoro, this morning. Having experienced Genna's infectious enthusiasm, energy and drive, there is no better ambassador to fly the flag for female entrepreneurship. Read more: https://lnkd.in/e8a6Zkw4