Genie Goals

How's peak going?! After checking in with clients + prospects this week, it feels like a lot of people are nervous 🫣 With Boots kicking off their Black Friday offers already, we can feel the tension as other retailers wait for theirs to go live 👀 So to whoever needs to hear this today ... It is such an important time it can be easy to panic, but don't forget all of the hours you've spent on researching, building your strategy and lining everything up to deliver the best peak for YOUR brand. You've got this 🙏 But if you're still worried you haven't, we're always happy to talk.

Looking to expand internationally in 2025? 🌎 Then let us introduce Gisela Benini! Gisela walks us through the framework to make sure you've got answers to the key questions when launching internationally on paid social.... - What are the Cultural differences impacting customer preferences? - How do we navigate regional regulations and platform policies? - How different are the audience behaviours and purchase motivations vs your home country? - Who are the established local competitors with entrenched market presence? All of which are key to plan for but especially if you're looking to expand into the US, where the CPC's overall are much higher than Europe. If you're more of a reader than watcher, the full article link is below in comments 👇

What a week we've had .... 👉 5 talks across the 2 day PI Live Show 👉 3 new potential client meetings 👉 2 pitches 👉 1 day video shoot for our new company positioning And we've got to shout out Imogen + Dan's GA4 talk... a session that went so well, it maxed out the seating and people queued all the way up the stairs trying to get a snapshot of it 🔥🔥🔥 Huge shoutout to the whole team putting themselves out there this week + holding down the fort, in what's proving to be a very busy peak already. Roll on next week!

Google changes how Standard Shopping and Pmax interact with each other... just in time for Peak 📈 Pmax will no longer be prioritised if it runs alongside standard shopping within the same Google Ads account. Instead 'the campaign with the highest AdRank will serve'. Fine. Unless you are using brand exclusion on Pmax and capturing those branded search queries via standard shopping; allowing you to report on brand v. non-brand activity. Let's not panic. There isn't a deadline as of yet, and as always, it's a case of monitoring your account closely and working out which option is the most suitable based on your account/ business objectives - keeping your current account structure, merging campaigns, using brand exclusion on Pmax. Keep your eyes peeled on that one 👀

We spilt the tea 👀 Yesterday at DTC Live, Emily hosted a session on "Building an Omnichannel CommuniTEA" with the amazing Alixandra from Bird & Blend Tea Co. B Corp 🍵 They truly steeped the conversation to perfection! ✨ As you'd expect, they dove into the art of blending customer experience across channels, just like the perfect cup of tea. Such a strong way to finish the week! Thank you to everyone who joined us and made it a tea-rific session. NB - We'll stop the tea puns the moment the weekend starts 😉

What a morning 🙏 Huge thanks to those of you who could join us for "A Breakfast with Purpose". The inspirational Rene Moshi Macdonald, Founder of Lisou shared her fascinating experience of growing a sustainable fashion business - with trademark candour + humour. It's safe to say there were a couple of jaw dropping moments for those of us in the room 👀 We love sustainable retail brands 💛 Now onto DTC Live!

The US is the biggest request outside of the UK we get for affiliate activity. It often feels like a natural next step... 💵 1 currency to deal with 📙 1 language vs Europe's 24+ 🌎 Highly developed Ecommerce market It is however a huge region with a very established affiliate ecosystem making it a challenging market to break into for many brands wanting to launch affiliates in the US for the first time.  If you are a brand at the stage of wanting to launch your 🇺🇸 affiliate programme then we would suggest asking yourself a few key questions before you begin: 1. Have I established other marketing channels in the US? 2. Who are my in market competitors and what are they doing? 3. What is my budget and how flexible can I be? Full blog post breaking down launching in the US is available on our site - link in comments 👇

Prepare to explore Building an Omnichannel CommuniTEA at the Heart of Your Brand with two dynamic leaders reshaping the digital and e-commerce landscapes! ☕️🖥 Emily Long, CEO of Genie Goals brings a wealth of expertise from her work with ambitious e-commerce brands, helping them scale through top-notch PPC, Paid Social, and Affiliate Marketing. With over a decade of experience in brand and digital marketing, Emily’s consumer-centric approach has enabled Genie Goals to become a Google Premier Partner agency. Trusted by brands like Mamas & Papas, Karl Lagerfeld and Bird & Blend Co., Genie Goals, employs cutting-edge strategies to drive growth for values-driven e-commerce clients. 🌍✨ Alixandra Thompson-Burn, Head of Digital at Bird & Blend Tea Co. B Corp is a seasoned digital strategist with a passion for SEO, Conversion Optimisation, and User Experience. At Bird & Blend, she leads the charge in spreading happiness and reimagining the tea experience. As an independent, award-winning tea company, Bird & Blend Co. is dedicated to crafting memorable experiences for tea lovers everywhere. 🍵💼 See you Thursday!

We are super excited to share that we are finalists for this years UK Search Awards 🥳 The UK Search Awards are one of the best in the biz. So we're really proud to have been chosen amongst a competitive set. We have been nominated for: 🏆 Best Use of Search - Retail / eCommerce PPC 🏆 Best Use of Search B2C 🏆 Most Innovative Campaign PPC Huge shout out to the team for making this happen Chris Duerden, Stefanie Kröber & Robin Sapkota 🙏 Wishing all the finalists the best of luck – roll on awards night! #UKsearchawards

You think localisation is purely about translation ... ❌ Translation is only one element of it. There are 4 main stages a customer goes through before making a purchase: 🏠 Homepage 👠 Product Pages 🛒 Cart/Basket Page 🛍️ Checkout We say before running paid media in new markets these you ideally want to translate your site AND optimise these 4 main stages as Stefanie talks through in this video. Make sure you're setting yourself up for success & giving your campaigns a thorough test!