FutureBrand

What does it take to thrive in today’s ever-changing market? 💥 The FutureBrand Index 2024 is here to reveal the answer—armed with ten years of unmatched data and insights into the world’s top brands.   Our latest report shares strategies for the future and offers exclusive insights into how top companies are mastering the balance between purpose and experience to drive growth.   What does it take to sustain brand strength in an ever-evolving world? FutureBrand's Chief Strategy Officer, Jon Tipple, emphasises the power of "consistent consistency." He explains, “The growth we’re seeing is not a fluke, but the result of consistently smart brand stewardship. It's a deliberate approach that places brand perception at the core of leadership priorities, transforming it into a strategic lever for long-term business success."   Ready to explore the findings and see what sets top brands apart? Download the full report now and uncover the key factors shaping the future of brand leadership. https://lnkd.in/eVsvsEUm #FutureBrandIndex #FutureBrandIndex2024 #BrandEvolution #PurposeAndExperience

Transforming Spaces into Stories We’re excited to share that UXUS, part of the FutureBrand family, has partnered with Greene King to create The Everly Hotels Collection. This boutique hotel brand breathes new life into iconic properties across the UK. Starting with The White Horses in Rottingdean, this project is a masterclass in combining local heritage with modern luxury. Guests can expect a unique stay where history meets contemporary design, and every detail tells a story. From the calming coastal tones to the curated local experiences, The White Horses is all about creating lasting connections with its surroundings. At FutureBrand, we believe in elevating brands through storytelling and design. The team at UXUS has crafted an experience that feels both familiar and new, giving today’s travelers an authentic taste of local culture with a modern twist. #FutureBrand #UXUS #HospitalityDesign #BrandStrategy #BoutiqueHotels 

🧠 How are you prioritising your well-being today? At FutureBrand we are dedicated to cultivating a culture where mental health is not only acknowledged but actively supported and so as we recognise #WorldMentalHealthDay, it’s essential to reflect on the significance of mental well-being in both our personal and professional lives. Mental health is a collective concern that impacts us all. That's why we're hosting a series of sessions equipped with practical tools and insights to empower our employees to prioritise their well-being, share experiences, and foster an inclusive environment where everyone feels valued. We encourage everyone at FutureBrand and more widely to take a moment today to think about how you can support your own mental health or that of someone else. Together, we want to help create a meaningful impact in raising awareness around mental health and supporting each other on this journey. #MentalHealthMatters #FutureBrand #WellbeingAtWork

Exclusive new data, revealed today by Fast Company and the FutureBrand Index 2024, shows that loyalty is more than just a feel-good concept—it’s a lifeline. In a world where brands face increasing challenges, including financial distress, customer loyalty can be the deciding factor between survival and failure.   “When we talk about loyalty in the context of brand, we tend to focus on how it drives growth. But its true value is revealed when times get tough,” says Jon Tipple, FutureBrand’s Global Chief Strategy Officer, in a conversation with Christopher Zara, Senior Editor for Fast Company.   According to the report, 67% of respondents said they would continue to support brands they admire during their toughest moments, including financial hardships like insolvency or bankruptcy.   The 2024 FutureBrand Index and a full roundup of findings is available on October 8th.   Read more insights via Fast Company to discover how loyalty shapes brand survival in today’s evolving landscape: https://lnkd.in/eqbXHzWY #FutureBrandIndex #FutureBrandIndex2024 #ComingSoon #FastCompany

🚀 Get Ready! The 2024 FutureBrand Index lands on Tuesday! In just a few days, we’ll be unveiling the past decade’s biggest brand shifts. What's changed? What's stayed strong? Here’s a glimpse of what’s inside this year’s report: 💡 Loyalty is a Lifeline – Building strong emotional connections with customers has helped top brands survive even the toughest challenges, proving that loyalty is more than just a buzzword—it's essential. Want to be the first to dive into these insights? Sign up now, and we’ll send it straight to your inbox: https://lnkd.in/eHs8V45F #FutureBrandIndex #FutureBrandIndex2024 #ComingSoon #BrandEvolution #PurposeAndExperience

Reshaping Digital Interactions: In this month’s edition of What’s Hot, FutureBrand Paris explores how digital platforms are evolving their visual identities to better align with their dynamic communities and enhance user experiences. It's not just about aesthetics – it's about reshaping digital interactions and amplifying creative expression. 💜 Twitch’s diverse communities needed a brand that could reflect their energy. The new visual identity brings fans back to the forefront, offering a versatile spectrum from minimalist elegance to vibrant, expressive designs. Animated 3D visuals now capture the platform’s interactive spirit, letting streamers shine like never before. 🎨 Figma’s rebrand puts pragmatism and accessibility at its core, serving both professionals and newcomers. A modular approach to branding, supported by a bespoke typeface, Figma Sans, ensures the brand is adaptable to various contexts, enhancing creativity and interaction on all levels. 🌈 Instagram's updated gradient reflects user engagement, changing dynamically with ambient light and shifting from warm to cool tones. This responsive design not only adds a lively touch but also enhances accessibility, aligning with the brand's vision of fostering collaboration. As digital platforms redefine their identities, they're not just updating logos and colour palettes – they’re reshaping how communities connect, engage, and express themselves in the digital space.  Read more below👇

2014 - 2024: What’s changed, and what’s stayed the same? The countdown to the FutureBrand Index 2024 has officially begun! Over the past decade, we’ve spoken to more than 27,000 professionals across 17 countries, building a powerful foundation of data, analysis, and insights. These efforts contribute to one of the industry's most compelling and consistent brand commentaries—the FutureBrand Index. This year marks 10-years of the FutureBrand Index, and is the perfect opportunity to look beyond the episodic drama of year-on-year changes, and get a widescreen view of a decade in brand. Which brand do you think will make it to this year’s top ten? Drop your thoughts in the comments 👇 Stay tuned for the release of the FutureBrand Index 2024, and sign up now to be among the first to access: https://lnkd.in/e4YBzTNq #FutureBrandIndex2024 #FutureBrandIndex #FutureBrand

The consumer brand landscape is ripe for disruption, and many brands are struggling to stay relevant. But where others see challenges, we see opportunity — the chance to create meaningful experiences, expand with purpose, and build authentic connections with new audiences. So, where should brands start? Challenger brand Sweet Loren's asked this very question when seeking to expand its passion for inclusive, allergen-friendly options beyond the cookie aisle. Partnering with FutureBrand North America, Sweet Loren’s founder, Loren (Brill) Castle, uncovered the strategy to fuel remarkable growth. As Loren says, “Sweet Loren’s awakens consumers’ expectations of food, of packaged goods, of the industry and of what delicious means." We helped develop a brand foundation that led to 94% 3-year growth (2021-2024). Curious to learn how? Read the full article to discover how Sweet Loren’s and FutureBrand redefined success in the competitive world of consumer brands. #BrandStrategy #ConsumerBrands #Growth #FutureBrand #SweetLorens

From Festival Highlights to Future Insights A huge thank you to everyone who attended our Fast Company Innovation Festival session this week, exploring what it takes for brands to maintain a future-forward stance in an ever-evolving landscape! It was a fantastic moment of reflection and insight, and we couldn't have done it without our incredible speakers, Lynne Field, Daniel Andersson, Eric Smith, and all of you who engaged with us. As we look ahead, we're thrilled to announce that the 2024 FutureBrand Index is dropping in just a few weeks—sign up at the link below for first access to the report: https://lnkd.in/e4YBzTNq Missed the event? No worries! We're planning a webinar to dive deeper into the findings, so watch for more details soon. #FutureBrand #FastCoInnovation #FutureBrandIndex2024

We’re all in for McCann Worldgroup’s Day For Meaning, a day dedicated to sparking inspiration, reflection, impact, and collaboration! On this global day of action, many of McCann Worldgroup offices around the world will pause regular work to focus on building a more inclusive environment and creating work that truly reflects these values. It’s a moment to step back, connect, and generate bold ideas that drive inclusion in everything we do. For FutureBrand, Day For Meaning is a cultural milestone. It’s a chance for us to unite as a global team and invest time in conversations and actions that advance our commitment to meaningful change. We support McCann Worldgroup’s mission to champion conscious inclusion and create a workplace where every individual feels a sense of connection, belonging, and empowerment to contribute to a shared purpose. Everybody, Everyday - All In.