Froneri

💜🎬 Last week, the Australian team celebrated the launch of Cadbury Choc Tops by opening a nostalgic pop up activation and giving away over 8000 free Choc Tops over 2 days in Sydney. Introducing ‘Chocbuster’: a throwback and ode to the iconic 90s video rental stores. Surrounded by DVDs inspired by the iconic films of yesteryear, a giant Choc Top for a fun photo moment and the best part…FREE Cadbury Choc Tops and freshly made popcorn. Chocbuster brought to life the nostalgic Friday night ritual of searching the aisles for a DVD and snacks for an epic movie night in. With an average of 18 Choc Tops landing into the hands of consumers every minute, it’s safe to say the activation was a delicious success. #MovieNightSorted

🌵🏠 Every love brand must have its own address. That's why this summer KAKTUS invited everyone to its place – the "HOUSE OF KAKTUS", an innovative space inspired by our iconic ice cream brand in Poland. The guide through this immersive zone was Kaktus Jeżor 🦔 – a digital character created together with rapper Oki. Oki himself appeared in person during the inauguration of the project on June 14 in Warsaw, where his concert and meet&greet with fans took place. Visitors to the zone also had the opportunity to customize KAKTUS ice cream, choosing their favorite flavours and their own syrups and sprinkles!

⛰ Congratulations to the Kapiti Ice Cream team for being selected as a finalist in two categories of the Best Design Awards! Why is this important? Because highly engaging packaging and communication design creates motivating connections with consumers, leading to sales and success in the market.

💚 We’re delighted to announce the beneficiaries of our Rowntree’s community grant programme, Free the Fund, in partnership with @groundwork_uk.   The Paradise Cooperative Ravenscliffe Community Association Combe Valley South Wonderfully Made Woman   We are grateful for the vital work these initiatives do for local communities.

🧡 Did you know that Indigenous people are less than 5% of the world's population, but protect around 80% of the world's remaining biodiversity. The Warddeken daluk (women) rangers of West Arnhem Land in Australia protect an area that is around 14,000 square kilometres. Due to the size of this remote area that they work, Nuii has sponsored a new 4 x 4 vehicle to help them with their conservation activities. We do this because wild places are a huge source of inspiration for us and it’s important to us that we give back in some way. Thank you to our partners at WildArk and the Foundation for National Parks and Wildlife. To find out more go to nuiiicecream.com. Choose your next adventure with Nuii.

🐨 Nuii Koala Mission Update: Currumbin Wildlife Hospital is one of the busiest wildlife hospitals in the world. In 2022 over 300 Koalas were admitted to the hospital and over 300 were vaccinated for the prevention of disease. Nuii has sponsored two essential diagnostic pieces of equipment for the hospital, the PCR and Plate Centrifuge, that will be used extensively on all Koalas that go through the ICU to speed up diagnosis times. This means the koalas can be treated more efficiently and get back into the wild sooner. 🧡 WildArk

🏅 Maxibon Classic in Italy has won the 2024 Brands Award in the confectionery category for existing products. Maxibon was the ice cream brand with the highest growth in 2023 (retail channel): +21,9% vs 2023. What an outstanding performance!

🌴 Who's ready to go to Coconut Paradise this summer with Maxibon?

🏈 Häagen-Dazs® Announces Super Bowl Commercial Debut in 2025. The buy signifies a historic moment for the brand, who will invest in the game for the first time in its more than sixty-year run as a pioneer in the premium ice cream category. The Super Bowl commercial serves as confirmation of the wild success of the brand’s “That’s Dazs” campaign. Launched five years ago, the campaign has significantly grown awareness among a new generation of consumers. As the number one ice cream brand in America, now found in 25% of U.S. households, Häagen-Dazs® knew the time had come to reach out to their audience in the year’s biggest and most watched sporting event. “This is a momentous occasion for the brand and an iconic cultural moment that brings us together through food,” said Rachel Jaiven, Head of Häagen-Dazs® Marketing. “We’re proud to be a part of the Super Bowl for the first time and shine a new light on our indulgent and growing portfolio.”

💙 Drumstick USA and 7-Eleven are kicking off summer with the new Drumstick Slurpee Blue Raspberry Vanilla Cones. These king sized cones have Slurpee blue razz sauce ripples and delicious blue candy bits. Each bite promises an unexpected adventure, taking your taste buds on a journey into uncharted flavour territories. "Our iconic Slurpee drinks are a staple of summer, and we're always looking for new ways to surprise and delight our fans during this time of year," said Jasmeet Chawla, Senior Vice President, Merchandising at 7-Eleven (Centre of Store and Services). "By joining forces with another summer icon, Drumstick, we're taking refreshment to the next level by combining the coolness of Slurpee drinks with the indulgence of Drumstick cones for a snack unlike anything our fans have had before!" Better be quick though, it's available for a limited time only.