Free The Birds

Honouring, or appropriating? It is the question we have been asking ourselves since news emerged of the launch of a "new" collection from LUSH, taking some of The Body Shop’s most iconic products, and calling it “a fresh take" on their "greatest hits.” “Dusting off” these items to “give [Anita Roddick's] legacy a home.” The launch was announced just a few days before the celebratory news over the weekend of The Body Shop's rescue. However the fact remains that prior to the news of the brand formally moving out of administration, it was by no means gone. Our Co-founder & Managing Partner, Nick Vaus, delved into this topic further for BeautyMatter, exploring this questionable choice of a brand built on innovation and ethics, appropriating products from a business whose pioneering approach to beauty paved the way for companies like Lush. Take a look at Nick's piece via the link in the comments below.

See how we celebrate brands and business owners who don’t diminish a woman’s right to own and celebrate her body? Very mindful. With a demure fall ahead, we’re championing the forward thinkers in women’s health who carry forward the hero aesthetic that has been brat summer - unashamed, free-thinking, unapologetic brands whose “group chat” approach to customer relationships is fuelling the destigmatisation of the significant women’s health industry, reported to be capable of boosting the global economy by $1 trillion by 2040. One such hero in this space is the woman behind breakthrough brand The Honey Pot Company, Beatrice Dixon. We take a look at how her brand has set an exemplary standard for building open, authentic relationships with her consumers - dive in with us via the link in our comments below. #womenshealth #brandempowerment #beautifulthinking

It's clear that TikTok is a driving force in the beauty industry, breeding and nurturing trends which can have a significant impact on a brand's sales and their relationships with consumers. But how do brands track these fluid trends, and ensure that when embracing them, they resonate effectively in the long term with their audiences and their routines? We chat to Cosmetics Business about the ways in which TikTok impacts beauty brands, as Jo Allen highlights the top 3 most influential TikTok trends impacting the industry. Check it out! https://lnkd.in/gE8YNkXV #tiktokbeauty #beautytrends #brandidentity

The 'blanding' of logos is a black hole which several brands seem to be falling into of late, from Johnson & Johnson to Burberry. With the recent launch of Huda Beauty's new logo, feedback ranged from the positive in its bold, sleek and fun new approach, to those musing that they found the old logo to be more timeless. A logo redesign is to be approached with celebration, care, and caution. 💭 Are you maintaining the recognition you have spent years building amongst your customers? 💭 Are you championing the heritage that has brought your brand its success? 💭 Are you entering into the process with a multi-faceted view of your diverse consumer base? We shared our top five tips when approaching the redesign of a logo with Cosmetics Business, take a look via the link here: https://lnkd.in/eJURY2VU A huge thanks as always to Julia Wray for featuring us!

“TikTok has truly become the zeitgeist for virtually every industry, but there is little doubt that beauty is one that is leading the pack” A huge thanks to Jo Allen and Cosmetics Business for featuring commentary from our Co-founder and Managing Partner Nick Vaus, in this incredibly insightful dive into the impact this platform has had on the beauty industry. #tiktok #beautyindustry #beautytrends

Do you recognise how much your customers remain impacted by the global lockdown of 2020? The COVID-19 pandemic drove us to spend more time in our homes than ever before, and as such, this environment naturally became our safe haven. Our source of tranquillity. The home is all about an experience, and for many, this cannot be tarnished by products which damage the aesthetically-pleasing space they have created. We call this group - or more accurately, this consumer attitude - the Beauty Harmonist. As the ideal embodiment of the Japanese word, #kirei, meaning both ‘beautiful, pretty’ and ‘clean, neat’, the Beauty Harmonist is the primary driver of luxury and private label brands in the homecare sector. From the standard-setting ranges of Diptyque Paris' La Droguerie and Dr. Barbara Sturm, to the beautifully-presented Guests on Earth, L'AVANT Collective and Supernatural, these discerning consumers are increasingly spoiled for choice. We would be remiss not to also touch on Marks and Spencer's own label range, which made a splash when customers discovered a remarkable similarity in scent with the iconic Le Labo fragrance, Bergamote 22. We dissect this powerful group - the homecare trends impacting them, what they’re buying, and how to build long term relationships with them - in our latest trend horizons report, Crowsnest. We also break down their relationship and kindred (or clashing) behaviour with the other six consumer archetypes mapped in our report. Do you already appeal to a Beauty Harmonist via a focus on the Track & Trend archetype? Or are you damaging your connection with them through a concentrated focus on a Routine Ritualist? Explore this nuanced network via our report, linked in the comments below. #homecaretrends #trendhorizons #brandrelationships

Inflation on a global scale is impacting how people purchase products for their home. Or more accurately, it is steering shoppers away from some of the biggest household name cleaning brands, and towards private labels and own brands. It’s reported that almost one third of customers across eight countries are purchasing more private label products than pre-pandemic - Gen Z and millennials in particular. 47% of customers believe that smaller or local brands are more cost-effective than bigger names. According to Euromonitor International, in 2023 private labels were performing better, even in areas with a history of higher brand loyalty. As part of our next gen trend horizons report - we take a look at how what will have once formed an element of a customer’s attitude, the ongoing effects of the cost-of-living crisis has led to the formation of a customer personality owned by the tightening of purse strings. An attitude which is truly trans-generational, from young students and first-time home owners, to older generations who are supporting younger members of their family, who have likely moved home with them. How do brands today attract this Savvy Saver consumer attitude? ➡ Via the link below, you can take a look at the statistics defining them, the trends influencing them, and their relationship with other consumers whose spending is influenced more by the environment, the aesthetics of their home, and the trends making waves on social platforms. https://lnkd.in/eejhp_3M #privatelabels #industryinflation #homecare

As the oldest school in England - and one of the most prestigious in the world - the process of crafting a new brand identity for The King's School, Canterbury is one which must embrace the rich history of such a distinguished organisation, whilst looking towards the future. Our team was thrilled to embrace this progressive work, supporting King’s in bringing its esteemed history firmly into the 21st Century. Our work not only unifies the collective’s individual schools, the new, contemporary identity embodies the school’s ethos, values and rich history whilst looking towards a highly progressive and pioneering future. We therefore created an identity and guidelines which help create consistency across multiple touchpoints, from uniforms for each school to marketing materials. The brand architecture is designed to create strong recognition which ensures that different offers within King’s, including the overseas schools and the Old King’s Scholars Association, remain unified. ➡ Discover more on how we achieved this modernised, energised, heritage-rich design via the link. https://lnkd.in/eS8ZaM_X #heritagedesign #brandidentity #beautiful thinking

Last year it was revealed by Unilever that 54% of customers purchased a household product after seeing it on TikTok. 71% of such purchases were unplanned. It is reported that nearly 70% of users say the platform helped them discover household products. The power of #CleanTok is undeniable - and it is not limited to the younger of our generations. It is also a platform for discourse on some of the biggest drivers for consumer spending, be it the planet, tips to support tightening of purse strings or the power of technology. It is understandable to think that TikTok and it’s fellow social media channels might be limited to the younger generations amongst us - especially when (according to Hootsuite), Gen Zers are 1.8x more likely to purchase a product recommended by their online community when compared with ‘traditional marketplaces’. However, what about those seeking tips and tricks to clean their home efficiently and cost-effectively? What about those whose desire to ensure a healthy and happy environment for their family leads them to seek insights and support from online communities. Social media and the home transcends generations. Can you say the same for your approach to catering to their needs? ➡ Discover the homecare decisions that drive your consumers - digital native and novice alike - in our new look Crowsnest trend horizons report, linked below. https://lnkd.in/equ_pNTS #homecare #trendhorizons #trendprediction #crowsnest

Do you know what sustainability truly means to your consumers? With environmental footprint on the mind of the majority of consumers today - whether passionate advocates or those simply trying to do their bit every day - it is little surprise that brands are working to craft and communicate products that support a greener planet. But do you know how consumers truly seek to spend their money when all other economic factors come into play? Do they have the disposable income to go big and invest in technology that works harder for them and the planet? Do they prioritise the planet over value for money? Or the aesthetics of their home? Do they recognise the ingredients which once may have been ignored, but today are more widely understood to be harmful to the environment? We explore the nuanced ways in which different consumer attitudes are engaging with sustainability in their homes today, alongside guidance on how brands can better communicate this key factor. We also champion brands whose innovation is creating significant appeal for eco-minded consumers, including På(fyll)™, arbOUR Products, Clothes Doctor, The Lab Co., and Mill. Dive into our breakdown with our new look Crowsnest trend horizons report, focusing on home care in 2024 and beyond, via the link in the comments below. #sustainability #homecaretrends #brandinnovation #trendreport