Creativity fuelled by insight ⚡️ Check out some of our award-winning work at https://lnkd.in/eSkMy9T9 💚
Foolproof
Design Services
We’re Foolproof. We create, build and grow great products and brands. Part of Zensar, a global technology company.
About us
We’re Foolproof. We craft products, build brands and transform technologies. Part of Zensar, a global technology company. We employ a team working from Studios in the UK, India, South Africa, APAC and North America with specialist partners around the world.
- Website
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https://www.foolproof.co.uk
External link for Foolproof
- Industry
- Design Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 2002
- Specialties
- UX Strategy, Interaction Design, Experience design, UX Design, Visual Design, Front-end Development, User Research, Digital Transformation, UI Design, Service Design, Business Consultancy, Product Design, Optimisation, Engineering, Content engineering, Content operations, UX Writing, Technical architecture, Marketing, B2B Marketing, Brand, Campaign, Analytics, and Data
Locations
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Primary
45 Folgate Street
London, E1 6GL, GB
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Seebohm House
2-4 Queen Street
Norwich, Norfolk NR2 4SQ, GB
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Employees at Foolproof
Updates
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One team, one dream ☁️ Helping Product Management and Business teams see eye to eye requires a shift from role-driven thinking to outcome-driven approaches. Hannah Hollis is here to explain how to make that happen 💚 Read her wise words in full here 👇 https://lnkd.in/eJNa86fE
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The the heartiest of congratulations and biggest of thanks to Tim Loo who has officially been walking the halls of the good ship Foolproof for 20 whole years. An immeasurable influence on our people, our culture, our clients and our community. Thank you Tim ❤️ 🇦🇺
20 YEARS OF THANKS Yesterday I hit an incredible milestone - 20 years at Foolproof. To celebrate I want to say thank you to the many people who have made it a fun, inspiring, challenging and fulfilling place to work over the years. ——— 1. Peter Ballard & Tom Wood (co-founders of Foolproof) Well it has to start here obviously. When I met Pete and Tom, I was a wet-behind-the-ears, newly appointment Marketing Director at www.iii.co.uk. I was struggling to hit my sales targets and heard about these two guys who had an interesting proposition - online sales improvement through usability and user experience. It was such an interesting idea to me but what really won me over was their charisma, vision, passion and good humour. Their insurgent mission - that for too long customers had been excluded from the creation of digital products and experiences and we needed to fix that - deeply resonated with me. It didn’t take long for me to realise that this was something I wanted to be a part of. So I went from being Foolproof’s third client to become one of its first employees. Working with Pete and Tom from the earliest days - working at a start up, learning new skills, growing the team, steering our strategy from research to design and now product, and through to becoming part of Zensar - was one of those experiences you hope everyone has in their careers. I’ll be forever grateful for them taking a chance on me and thankful of me taking a chance on them. Joining Foolproof changed my life and continues to challenge and inspire me. And there’s still plenty of work to do. @foolproof #20years20thanks Thanks guys.
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Work your martech harder through the power of service design 💪 Read the article and hear Ross Tulloch and Dr Alessandro Medici describe some of the challenges companies face when martech systems aren't properly mapped, or aren't aligned to business outcomes or desired employee and user experiences. Read their advice in full here 👇 https://lnkd.in/eVMSbrvN
How service design helps marketing technology perform better
foolproof.co.uk
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You want to book an appointment with your GP online, but first, you'll need to answer as many as 25 questions 😓 This was just one of the experiences highlighted by our recent research with patients navigating both online and phone GP booking systems. In a search for balance between giving health professionals the detailed information they need, and making sure booking systems are accessible, good design can help 🚑 You can read our thoughts on this in full here 👇 https://lnkd.in/etMwjxpG
Digital doctors appointments: where to now
foolproof.co.uk
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All this chat about Gen UI making your head spin? 🤯 It's okay, Ross Tulloch has got you covered. You can read his in-depth exploration of what Gen UI could be, as well as the conditions for its success, here 👇 https://lnkd.in/eVqymk-J
What is Gen UI and does it matter?
foolproof.co.uk
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Marketing's greatest moments are rooted in captivating stories that banish the boring; stories that people can relate to, that move them, and have real meaning. Want to find out more? Read Tanya Howell's take on the power of B2B storytelling👇 https://lnkd.in/e3JT8qK4
Bringing B2B marketing to life
foolproof.co.uk
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Here's our report on #ConsumerDuty 👇 After conducting a research project with executives in financial services, we have detailed current attempts to apply the duty, learnings from its application and ways to improve compliance going forward. The deadline has now passed, meaning it's crucial to act if any parts of your financial service aren't currently meeting these requirements. https://lnkd.in/ew5qRSBm
Complying with Consumer Duty: what to do today
foolproof.co.uk
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Go from boring to brilliant 💎 For B2B that turns heads, book your FREE inspiration session here 👇 https://lnkd.in/eKFSzhSx #BrilliantB2B #B2Btech #NoMoreBoring2Boring
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