Flow City

We’re thrilled to be nominated for The Wires Awards, taking place today in London! Congratulations to all the nominees, and best of luck to everyone involved 🍀

In today’s digital age, brands often focus on online advertising, yet Out-Of-Home advertising remains a powerhouse for building real-world connections and brand authority. Here’s why we believe #OOH is a strategic choice for brands aiming to make a lasting impact: 1️⃣ Unmatched Reach in the Real World DOOH advertising targets people where other types of ads often can’t reach them – out in the real world. From commuters to shoppers and leisure-goers, DOOH captures diverse audiences in a non-intrusive, organic way, ensuring your brand is seen in the moments that matter. 2️⃣ Builds Trust & Credibility OOH channels like digital posters and transit ads foster trust by giving your brand a strong physical presence. Being seen in prominent, everyday spaces enhances credibility, suggesting stability and authority that resonates deeply with audiences. 3️⃣ Amplifies Digital Efforts A well-positioned OOH ad often drives people to explore your brand online, enhancing web traffic and social engagement. 4️⃣ Cost-Effective and High-Impact With DOOH, you invest in visibility rather than clicks. Strategic placements offer maximum exposure and memorability, making it a cost-effective solution for brands that want to make a lasting impression without overspending. 5️⃣ Lasting Impressions, Day In and Day Out Unlike digital ads that are easily ignored or skipped, OOH ads are there 24/7, building brand recall. From daily commutes to weekend trips, people remember what they see, making OOH a channel with staying power. In a crowded advertising landscape, DOOH offers an undeniable advantage: creating memorable, trustworthy, and highly visible brand presence. What’s your take on OOH advertising in building brand trust? Let us know in the comments ⬇️ #OutofHomeAdvertising #FlowCity #BrandVisibility #MarketingStrategy #TrustAndCredibility

🌍 Flow City's extensive #DOOH network is in walking distance to thousands of retailers, providing brands with unparalleled access to high-footfall areas. With screens strategically placed in proximity to major retail outlets, we’re bridging the gap between #brands and their customers like never before. Flow City’s network reaches over 60% of the UK population, covering high-traffic locations that ensure brands can make meaningful connections with audiences as they go about their day. For #FMCG / #CPG brands, this is an opportunity to drive brand awareness and boost engagement in real-time, right where purchasing decisions are made. 👉🏽 Ready to take your brand closer to the people? Let’s talk about how Flow City can help you create impactful DOOH campaigns.

🎃 Halloween is the perfect time to capture your target audience's attention with captivating and creative displays. #DOOH advertising has the power to take customer engagement to new heights, creating memorable moments that make brands stand out in the spooky season! 🍬Here’s our #Halloween treat to drive customer engagement with DOOH: Embrace Real-Time & Interactive Content! DOOH screens are versatile and dynamic. This Halloween, use them to display themed, real-time content that interacts with your audience. Think along the lines of: 👻 Interactive Polls: Let passersby vote on Halloween trivia or favourite costume ideas, creating a buzz and inviting them to engage directly with your display. 👻 Live Social Feed Display: Encourage your audience to share their own Halloween experiences, costumes, or spooky décor on social media with a campaign hashtag. Showcasing these posts on DOOH screens makes your campaign feel alive and participatory. 👻 Seasonal Offers: A time-limited offer can generate excitement and drive foot traffic to nearby stores or event locations. Ready to make your Halloween campaign unforgettable? Let Flow City help you turn every passerby into an engaged customer this season! #HalloweenMarketing #CustomerEngagement #FlowCity #DigitalAdvertising #HolidayMarketing

With #Halloween just around the corner, it's the perfect time to celebrate those spooky #marketing strategies that grab our attention every year! From hauntingly creative #ads to exclusive seasonal deals, Halloween brings out the best in brand creativity 👻 Which tactic do you think stands out the most?

🎯 The Power of DOOH Advertising in London's Underground: A Holiday Opportunity! As the holiday season approaches, grab one of the most valuable yet underutilised opportunities to advertise your brand: the London Underground's Digital Out-Of-Home (DOOH) network. With 4 million daily tube journeys, this network is one of the most significant #DOOH platforms globally. Covering 272 stations, it features over 120,000 advertising boards and 612 digital screens, ensuring that brands can engage with millions of passengers as they travel across the city. What makes this even more exciting is the growing demand during the festive season, especially in key stations like Oxford Circus and Leicester Square. Escalator panels and strategically placed LCD screens offer brands a unique advantage: high dwell time, meaning more eyes on your message 👀 DOOH is already the dominant force in the #UK’s out-of-home advertising market, accounting for 63% of revenue. But the key to unlocking its full potential? An ally who understands the landscape 🌟 At #FlowCity, we specialise in helping brands maximise their presence across London's Underground and other prime locations. Whether you're looking to boost visibility with a high-impact holiday campaign or build long-term brand awareness, we can provide the expertise and network access you need to succeed. Are you ready to harness the power of DOOH this holiday season? Let Flow City take your brand where it matters most. #Advertising #MarketingStrategy #DigitalOutOfHome #LondonUnderground #HolidayCampaigns #MarketingTrends #FlowCity

🌍 United Airlines is embracing the power of out-of-home (#OOH) advertising, launching a nationwide campaign that leverages digital billboards in key cities, as well as major airport hubs. With bold, destination-focused visuals and concise #copy like "Heck yeah, we fly there," United is moving away from traditional travel marketing tropes. Drive direct #engagement and #performance results by leveraging the power of #DOOH for your brand > www.flow.city https://lnkd.in/deHPfjdk #MarketingInnovation #PerformanceMarketing #FlowCity #AdEfficiency

🚀 We're excited to see brands using the power of #DOOH to leverage their marketing efforts! 👀 Bio&Me I B Corp, an innovative company that’s all about gut health and wellness, wanted to make a splash with their latest launch, the "Good for Your Gut" Kefir Drinks and we were right there to help them make it happen. 📈 Using our tools, we powered a high-impact DOOH campaign that brought Bio&Me’s brand to life in-store and beyond. The result? Bio&Me tapped into a growing retail media landscape, increasing awareness and reaching health-conscious consumers in a big way. Stay tuned for more exciting stories of brands using Flow City to drive game-changing campaigns! #FlowCity #BioAndMe #GutHealth #RetailMedia

Great #OOH campaign for organ donation spotted on NY subway!