The most pressing challenge for global executive leaders today is staying profitable in a difficult climate. But productivity and profit are strongly dependent on culture - which is never just one thing. It’s multiple ingredients carefully blended. Blend it right and you’ve got gold. Blend it wrong and it’s just lead. We call it #CulturalAlchemy. It’s a mix of art and science, and creativity is the vital activating ingredient. Curious? Read more in our latest thought leadership 🧪 https://lnkd.in/deYf4Cue #Leadership #Culture
FleishmanHillard UK
Public Relations and Communications Services
London, SE1 0SW 12,846 followers
We are FleishmanHillard UK, PR Week's Large Agency of the Year
About us
We are the agency for change. We’re the people to come to whether it’s to drive, adapt to, manage or even fight change. We’re the people who will create brand love, change perceptions and make a measurable difference to your business and your world. Here you can find our thoughts, opinions and news from the agency and highlights from our global network.
- Website
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http://www.fleishmanhillard.co.uk
External link for FleishmanHillard UK
- Industry
- Public Relations and Communications Services
- Company size
- 201-500 employees
- Headquarters
- London, SE1 0SW
- Type
- Public Company
- Founded
- 1946
- Specialties
- Communications, Corporate Reporting, Public Relations, Reputation Management, Brand Marketing, Social Media Engagement, Research & Analytics, Creative Content Production, Public Affairs, Crisis Management, Media Relations, and Corporate Relations
Locations
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Primary
Bankside 2
100 Southwark Street
London, SE1 0SW, GB
Employees at FleishmanHillard UK
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Nick Masterman
SVP and Senior Partner
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Marshall Manson
Leader for Corp Affairs, Marketing, and Agencies
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Matthew Rowe
Leading Digital, Social, and Integrated Comms at FleishmanHillard
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Ian Williams
Director, Financial Services & Corporate - PR and communications advice that makes a difference
Updates
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Fraud costs UK consumers more than £1 billion per year 😱 This is why Take Five to Stop Fraud works to raise awareness of the behaviors which help us protect our sensitive data from scammers. The call to action is simple: people need to Stop, Challenge and Protect. But the digital world, with its endless, fast-paced scrolling, has become a major channel for fraudsters 💸 Nowhere is this truer than on TikTok, the channel that has redefined content consumption and made 18-34 YOs take action faster than ever. So, to educate at-risk groups and help them avoid fraud, do we go where the scams are happening, or where the audiences are? Why not both? We launched Take Five’s TikTok channel with a bang – with a TikTok first flagship campaign, the #StopMuscle. The campaign reached more than 8.5 million people and invited them to train their #StopMuscle using an AR filter which we’d developed with a content creator. At launch, the filter ranked in the top 1% of effects on TikTok worldwide – successfully getting users to stop and consider whether the content they were seeing was #AIGenerated or not. Through carefully planned influencer partnerships, the filter was opened over 10k times, and gathered 710k video views and over 57k engagements. Take a look for yourself 👇 Follow Take Five on TikTok to stay up to date: https://lnkd.in/g5cdi9uP
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Our DE&I Comms Lead, Christina Peach shared her thoughts with Evie Barrett at PRWeek UK on the ongoing debate around brands rethinking DE&I due to fear of backlash. DEI isn’t a trend with an expiry date, it's vital for brand resilience. Now is the time for brands and organisations to re-commit to DEI as a non-negotiable, non-perishable part of their values. Read more here: https://lnkd.in/eCfRV5a4
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Our crisis director Juliette Monnet has written a blog on the emerging risk of brand disinformation and coordinated bot campaigns intentionally spreading lies online to harm reputations, revenue, and business stability. 📈 This is an area the crisis team is increasingly discussing with clients – if you’re grappling with how to prepare and protect your business from this evolving risk, get in touch with [email protected] today. Find out more below. 👇 https://lnkd.in/e-epjnCh
Brands vs Bots: the emerging risk of brand disinformation
Juliette Monnet on LinkedIn
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Our Head of Sports and Entertainment, Nick Palmer-Brown shared his thoughts on standout moments from this very busy summer of sport with PRmoment. While there's so much to pick from, football fever has struck. However, fashion fever within football has struck too. The cultural phenomenon of football and fashion collaborations is certainly on the rise as clubs all over the world are finally realising the importance of celebrating their diverse communities. We say, expect more iconic and community-centric kit collabs in the future. ⚽️ Read more here: https://lnkd.in/efWbMn8T #sport #culture #community #fashion
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Have you noticed Google's AI overview appearing in your search results lately? Joyce Higgins has got you covered if you're curious about how this update impacts digital content. Explore key strategies to adapt your content development and stay ahead of the curve in this AI-driven landscape. Dive in below to learn how you can get involved. #GenAI #SGE #GoogleAI
Topical authority & genAI in search (SGE)
Joyce Higgins on LinkedIn
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Marshall Manson shares his view on the role of empowering company culture in creating a trusted environment and helping business’ grapple with external reputational threats. #WorkplaceCulture #CompanyCulture
A more unpredictable world begets more reputational threat axes for corporate affairs leaders to worry about. But over the last couple of years — the period since the pandemic — I’ve observed how one axis has assumed a more important role than ever before: Employees. In every kind of business, employees have been the driving force pushing management to grapple with business-adjacent issues — issues that managers, in the past, might have worried about in private, but never considered as relevant to their businesses. And yet, as political issues have become more omnipresent in our lives, employees are (quite understandably) bringing their concerns to work. They might ask for help or suggest their company speaks out on a big issue. Or see a way for their company to help solve a societal problem. Or just need a place where they can have a safe conversation. Misdirected or ill-considered management reactions can create new reputational risks or amplify existing ones. There are a variety of examples of companies speaking out on political issues at the urging of their employees, only to suffer from a backlash. So how does management navigate this flavour of employee concerns? It starts with culture. An empowering culture encourages open dialogue and creates a trusted environment for leaders to elaborate on rationale and context. But getting to a corporate culture that welcomes give-and-take and benefit-of-the-doubt can be tricky. Culture can also be a key force when grappling with an external reputational threat. A positive company culture helps establish and maintain trust between employees and managers, while providing the latitude for leaders to communicate context and motivation when things are difficult. In the best cultures, employees choose to become advocates. Good leaders know the importance of culture. But how should they influence it? How should they help mould it? Because good leaders also know that they can’t do everything all at once. Is it wellbeing? Inclusion? Purpose? Engagement? Success starts by recognising that these aren’t levers to be pushed and pulled. They are ingredients. Each on its own might be a lump of lead. But blended in the right way, with a bit of creativity in the recipe, and they can become gold: A culture in which everyone helps identify and mitigate risks — reputational and overwise. And lots of other good stuff too — better innovation, improved productivity and more openness to constructive change. Call it Cultural Alchemy. As a finished compound, it all adds up to better performance.
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You may have seen the recent landmark decision in which a US judge ruled that Alphabet's Google acted illegally to maintain a monopoly on online search and advertising. Here are some thoughts on how this ruling (and similar ones) may impact our advertising in the future from Joyce Higgins. https://lnkd.in/eSTXs9MZ #Alphabet #Google #AI #DataRegulation #antitrust
Google's monopoly ruling: Is it a turning point for digital advertising?
Joyce Higgins on LinkedIn
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We are delighted to welcome Marshall Manson to FleishmanHillard UK to spearhead our corporate affairs function. Marshall brings a unique blend of senior advisory capabilities, a sharp understanding of data and world-class digital acumen – a skillset that complements our strategy and will enhance our work. Great to have you onboard Marshall!
📰 Exciting news in my world today: I’m joining FleishmanHillard full-time as Chair of Corporate Affairs for the UK and will be helping with all sorts of things relating to corporate, digital, insight, and strategy. I couldn’t be more enthusiastic about joining FH. I believe that the corporate communications marketplace is ripe for disruption, but it will take an agency with the culture, bravery, and scale of FH to do it. We have a bold vision for corporate affairs that starts with challenging traditional assumptions, building a deep understanding of stakeholder audiences, developing thoughtful strategies, executing across a wide range of audience touch points, and delivering meaningful results. The corporate, digital, and insights capabilities at FleishmanHillard are first-rate, and we aim to deploy all of those capabilities against complex corporate communications challenges. And rather than trying to be digital first or earned first, we aim to be effectiveness first. I’ve admired FH from the outside from many years, and I am looking forward to spending the next phase of my own journey with such a brilliant group. 🥳
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Thank you, Faith Howe, for introducing Cultural Alchemy! Curious? Learn more: https://lnkd.in/eZx9GFcN #WorkplaceCulture #CompanyCulture
Managing Director & Senior Partner: helping global organisations harness the power of their people to drive change and performance and leading Employee Experience transformation at FleishmanHillard.
On behalf of FleishmanHillard UK, I’m proud to present: #CulturalAlchemy 🧪 Cultural Alchemy is the art and science of combining the unique elements of your organisation to ensure your culture naturally powers big picture goals. Because culture is never just one thing. It’s multiple ingredients carefully blended to drive business performance by way of an engaged, aligned and inspired workforce. Blend it right and you’ve got gold. Blend it wrong and it’s just lead. What does this mean for you and your business? Read more through the link pinned in the comments 👇 #Leadership #Culture