Fiducia

Let’s work together to make every programmatic dollar count. Join us at the ANA Masters of Marketing in Orlando - Booth 31 The findings from the ANA Programmatic Media Supply Chain Transparency Study make it clear that transaction costs and media productivity losses are taking a major toll on brand budgets. With 35% of media productivity slipping away, brands are not getting the full value of for what they invest.    At the ANA Masters of Marketing in Orlando, we’re continuing the conversation on how to fix this. Visit TAG TrustNet at the Exhibitor Hall Booth 31  - Learn how our independent US and Global Benchmark can help you evaluate, optimize, and increase working media.  - Explore ways to reduce waste and improve transparency in your programmatic supply chain.  - Discover the value of having log-level data at your fingertips.    For more information or to set up a meeting, contact us at [email protected]   #programmaticmedia #adspendoptimization #mediasupplychain #ANAConference #digitaladvertising #supplychaintransparency #mediaefficiency #ANAMasters2024 #workingmedia #adtech #Fiducia #TagTrustNet

Join us at the ANA Masters of Marketing 2024 $1,000 in ad spend... with just 36% reaching consumers? The findings from the ANA Transparency Study show that transaction costs and media productivity losses are taking a huge bite out of programmatic media investments. But there’s a solution.    Find out how you can increase ad spend productivity by +25%, join #TAGTrustNet and Fiducia at the ANA Masters of Marketing Conference in Orlando, October 22–25. Come visit us at the Exhibitor Hall to learn more about our findings and discover how you can:  - Increase transparency across your programmatic supply chain  - Maximize your working media  - Participate in our always-on independent benchmark to track and optimize your media investments.    For more information or to set up a meeting, contact us at: [email protected] and download the full report here: https://lnkd.in/eW3JTrFT    #ANAMasters #associationofnationaladvertisers #programmaticmedia #supplychaintransparency #digitaladvertising #workingmedia #ANAConference #marketingoptimization #mediaefficiency #adtech #mediasupplychain #AdTransparency #MFA #TagTrustNet 

AI-driven, full-funnel, cookieless attribution in action ⚡ Our AI-powered attribution solution combines log-level impression data (LLD) with all the data from advertisers' search and social activity to rebuild complete web journeys and attribute value across every touchpoint according to its impact on conversion.    So, for example, by feeding conversion path data into the Google Ads platform that is 2-3x in length compared with cookie-based tracking, advertisers are better able to identify and bid against top-of-the-funnel value where there is less competition.    By reallocating ad spend up the funnel, our customers have seen a 34% CPC reduction and up to a 89% increase in ROAS.     Find out how you can unlock truly accurate attribution and achieve new levels of digital performance at: https://lnkd.in/eTqpDYJc #DigitalMarketing #DataDriven #CookielessFuture #Innovation #Fiducia #Corvidae #logleveldata

How do you attribute value in a cookieless world? ❓ Through the combination of log-level, display impression data (LLD) and Corvidae, our attribution solution enables brands to:    - Collect: Track engagement on their own digital properties and connect this data with activity across walled-garden platforms.    - Rebuild & unify: Use patented AI technology to rebuild clickstream data and create a journey map of every unique customer, then stitch siloed platform and device marketing data into journey maps where behavior predictably changes post ad-exposure.    - Attribute: Eliminate attribution of value to low quality, non-viewable, and invalid display impressions, and use separate, patented, neural network AI to ingest joined entity maps and generate visit-level attribution data. Our joint attribution solution can be deployed in 30 days through a single first-party pixel on the advertiser site. Find out more at: https://lnkd.in/eTqpDYJc #MarketingInnovation #MarketingAI #Attribution #Cookieless #CookielessTracking #Fiducia #Corvidae #logleveldata

The benefits of AI-driven cookieless attribution by Fiducia and Corvidae 💡 Fiducia’s attribution solution, provided jointly with Corvidae, combines log-level data management with patented AI-driven attribution to assign media value without the use of cookies and enables full-funnel attribution across platform, channel, and device, alongside integrated viewability and fraud verification. On implementation, advertisers immediately see:     - a 40% increase in conversion path touchpoints  - more than 20% overall increase in conversions attributed to media activity  - a 25% decrease in single-touch conversions Work with Fiducia and Corvidae to solve for full-funnel digital attribution for right now. Find out more at: https://lnkd.in/eTqpDYJc #MarketingTechnology #logleveldata #Cookieless #CustomerExperience #Fiducia #Corvidae

The problems of cookie-based attribution. ❗ The need to accurately assess and measure the value of their media investments is mission-critical for brands. But the limitations of cookie-based attribution mean advertisers suffer: • Overinflated last-click channel revenue reporting • Undervalued upper-funnel activity • Misdirected, wasted marketing spend New solutions are needed right now to help brands understand their customers’ complete paths to conversion and assign value based on the true impact of their campaigns, channel choices, and partners. Visit https://lnkd.in/eTqpDYJc to discover how Fiducia and Corvidae‘s AI-driven solution combines patented AI with LLD management to solve for full-funnel, cookieless digital attribution. #MarketingTechnology #DataPrivacy #Cookieless #CustomerExperience #Fiducia #Corvidae

Introducing full-funnel cookieless attribution by Fiducia and Corvidae. 🚫 Cookies are still how brands understand customers’ buying journeys yet: ·      More than 70% of internet journeys are already cookieless ·      ‘Walled garden’ media owners, which limit and silo the user journey data available to advertisers, represent the majority of ad spend ·      Switches between devices and platforms are increasingly complex, making channel attribution evermore challenging, especially when it comes to top-of-the-funnel goals. This is why we have worked with Corvidae to launch an AI-driven solution for cookieless attribution that enables marketers to fully understand and assign value across digital campaigns, channels, and platforms. Discover more at: https://lnkd.in/eTqpDYJc #DigitalMarketing #Attribution #Cookieless #Fiducia #Corvidae

Introducing full-funnel cookieless attribution by Fiducia and Corvidae. 🚫 Cookies are still how brands understand customers’ buying journeys yet: ·      More than 70% of internet journeys are already cookieless ·      ‘Walled garden’ media owners, which limit and silo the user journey data available to advertisers, represent the majority of ad spend ·      Switches between devices and platforms are increasingly complex, making channel attribution evermore challenging, especially when it comes to top-of-the-funnel goals. This is why we have worked with Corvidae to launch an AI-driven solution for cookieless attribution that enables marketers to fully understand and assign value across digital campaigns, channels, and platforms. Discover more at: https://lnkd.in/eTqpDYJc #DigitalMarketing #Attribution #Cookieless #Fiducia #Corvidae

Merci Cannes!

A great day today debuting results of the new ANA / TAG TrustNet Programmatic Media Transparency Benchmark. A great opening panel thanks to Allison Schiff Bob Liodice George Manas Teresa Fusaro Also thanks to Tim Brown Lou Paskalis Association of National Advertisers